About TR Lab
TR Lab is a Media & Entertainment company based in Hong Kong (China) founded in 2009 by Xin Li-Cohen and Mia GeGe Deng. Online platform for discovering and collecting NFT art from artists. TR Lab has raised $9.2 million across 2 funding rounds from investors including Animoca Brands, OKX and WhaleShark. Its focus areas include Retail, Art E-Commerce, Digital Art and Marketplace.
Company details
TR Lab was founded in 2009 in Hong Kong, China, as an online platform in the digital art and NFT sector. NFT works are made available to collectors and art enthusiasts through discovery features. Access to art projects is facilitated for emerging artists and community members. End-to-end services are delivered for both artists and collectors, covering digital production through to direct issuance of NFTs.
- Total Equity Funding$9.2M (USD)
in 2 rounds
- Latest Funding Round$5M (USD), Seed
Sep 2023
- InvestorsAnimoca Brands
& 20 more
Funding Insights of TR Lab
TR Lab has successfully raised a total of $9.2M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $5 million completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.2M
- Total Rounds 2
- Last Round Seed — $5M
- First Round $4.2M
(Jan 2022)
- Investors Count 21
All 2 funding rounds of TR Lab with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2023 | $5M | Seed | – | Hivemind, OKX | |
| Jan 2022 | $4.2M | Seed | – | Pace Gallery, Animoca Brands |
21 investors in total: 13 institutional and 8 angel.
Investors in TR Lab
TR Lab has secured backing from 21 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Animoca Brands, OKX and WhaleShark.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Hivemind Capital Partners is focused on digital asset investing. | hivemind.capital | |||
Digital asset investments are managed by HashKey Capital globally. | hashkey.capital | Singapore, Singapore | ||
Blockchain startups are accelerated by Stable Node in Lisbon. | stablenode.xyz | Lisbon, Portugal | ||
Multiple sectors are invested in via a funds-of-funds approach. | kenetic.capital | Hong Kong, China | ||
Diversified asset management firm | willcapllc.com | New York, United States | ||
BAI Capital is engaged in investment and financial services. | bai-cap.com | Beijing, China | ||
Cryptocurrency trading and wallet services are offered by OKX. | 2013 | okx.com | Victoria, Seychelles | |
Pace Gallery is recognized for representing significant contemporary and historical artists. | 1960 | pacegallery.com | New York, United States | |
Blockchain-based PC and mobile games are developed and published. | 2006 | animocabrands.com | Kowloon, China | |
Metapurse is focused on commissioning and collecting technology-driven art. | metapurse.art |
Investor details for TR Lab
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of TR Lab
7 people are tracked at TR Lab (6 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Xin Li-Cohen | Co-Founder | Leadership |
Mia GeGe Deng | Co-Founder | Leadership |
Dachao Z. | Chief Technology Officer | Leadership |
Audrey Ou | Co-founder & CEO | Leadership |
Mandy Wan | Executive Assistant To The Chief Executive Officer | Leadership |
Brandon Ly | Creative Director | Leadership |
群豪 宋 | Lead Web3 Engineer | Team |
Complete people profiles for TR Lab
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of TR Lab
3 dated milestones of TR Lab across 14 years, from founding to its latest funding, stage changes and deals.
- Founded TR Lab is founded.
- Funding First funding round of $4.2M.
- Funding Latest funding round, Seed, of $5.0M.
Web traffic of TR Lab
The website of TR Lab (trlab.com) receives about 1.5K visits a month.
- Monthly visits1.5K
▼ 24% vs previous month
Websites whose visitors overlap most with TR Lab. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| proof.xyz | 100% | 24.2K | #1,101,798 | View details |
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Frequently Asked Questions about TR Lab
TR Lab was founded in 2009 and raised its 1st funding round 13 years after it was founded.
TR Lab is headquartered in Hong Kong, China.
TR Lab is a funded company, having raised a total of $9.2M across 2 funding rounds to date. The company's 1st funding round was a Seed of $4.2M, raised on Jan 2022.
TR Lab was founded in 2009 in Hong Kong, China, as an online platform in the digital art and NFT sector. NFT works are made available to collectors and art enthusiasts through discovery features. Access to art projects is facilitated for emerging artists and community members. End-to-end services are delivered for both artists and collectors, covering digital production through to direct issuance of NFTs.
TR Lab has 21 investors. Key investors include Animoca Brands, OKX, WhaleShark, Plutus Capital, and Hivemind Capital Partners.