About Trace
Trace is a company based in Sydney (Australia) founded in 2020 by Joanna Auburn and Catherine Long. It operates as a SaaS (Software-as-a-Service), and Professional Services. Trace has raised $1.5 million across 2 funding rounds from investors including business.gov.au, Antler and Existential Capital. Trace offers products and services including Carbon Accounting Software, Net Zero Certifications, and Education & Engagement. Trace operates in a competitive market with competitors including Varaha, Good Carbon, Invert, Klimate and CEEZER, among others.
- Headquarter Sydney, Australia
- Founders Joanna Auburn, Catherine Long
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Sectors
Environment
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1.5 M (USD)
in 2 rounds
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Latest Funding Round
$260.15 K (USD), Grant
Feb 09, 2024
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Investors
business.gov.au
& 6 more
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Employee Count
Employee Count
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Products & Services of Trace
Trace offers a comprehensive portfolio of products and services, including Carbon Accounting Software, Net Zero Certifications, and Education & Engagement. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Software for tracking and managing carbon emissions effectively.
Certifications provided to achieve Net Zero compliance goals.
Programs designed to educate staff on sustainability practices.
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Funding Insights of Trace
Trace has successfully raised a total of $1.5M across 2 strategic funding rounds. The most recent funding activity was a Grant round of $260.15 thousand completed in February 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Grant — $260,148
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First Round
First Round
(22 Feb 2022)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2024 | Amount | Grant - Trace | Valuation |
investors |
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| Feb, 2022 | Amount | Seed - Trace | Valuation | Antler , The Fund |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Trace
Trace has secured backing from 7 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include business.gov.au, Antler and Existential Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage investing and founder support services are offered globally by Antler.
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Founded Year | Domain | Location | |
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Existential Capital is focused on investing in digital innovation.
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Founded Year | Domain | Location | |
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Venture capital fund focused on tech startups
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Trace
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Trace
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Trace Comparisons
Competitors of Trace
Trace operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Varaha, Good Carbon, Invert, Klimate and CEEZER, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS solutions for carbon removal and sustainable agriculture are provided.
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| domain | founded_year | HQ Location |
Digital platform for investing in nature-based carbon projects is offered.
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| domain | founded_year | HQ Location |
Invert is engaged in carbon reduction and removal solutions.
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| domain | founded_year | HQ Location |
Carbon footprints are calculated and offset through capture technologies.
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| domain | founded_year | HQ Location |
Carbon footprint solutions are provided via an online platform.
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| domain | founded_year | HQ Location |
Carbon offsets are facilitated via a data-driven forest marketplace.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Trace
Frequently Asked Questions about Trace
When was Trace founded?
Trace was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Where is Trace located?
Trace is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Who is the current CEO of Trace?
Catherine Long is the current CEO of Trace. They have also founded this company.
Is Trace a funded company?
Trace is a funded company, having raised a total of $1.5M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Feb 22, 2022.
What does Trace do?
Trace is dedicated to supporting businesses in reaching Net Zero emissions through innovative software and expert sustainability guidance. Services are provided across data collection, carbon footprint reporting, and decarbonization planning. Solutions are tailored for compliance with standards like ASRS, AASB, and ISSB, as well as B Corp accreditation. The platform is utilized by accountants and advisors for comprehensive carbon accounting. Operations span multiple sectors, emphasizing actionable data and cultural engagement in sustainability.
What products or services does Trace offer?
Trace offers Carbon Accounting Software, Net Zero Certifications, and Education & Engagement.
Who are Trace's investors?
Trace has 7 investors. Key investors include business.gov.au, Antler, Existential Capital, Epoch Capital, and The Fund.