About Trace
Trace is an Environment company based in Sydney (Australia) founded in 2020 by Joanna Auburn and Catherine Long. Carbon footprint measurement, reduction, and offset solutions are provided. It operates on a SaaS (Software-as-a-Service) and Professional Services model. Trace has raised $1.5 million across 2 funding rounds from investors including business.gov.au, Antler and Existential Capital. Its chief executive, as recorded, is Catherine Long. Its website our-trace.com draws about 12 thousand monthly visits. Trace offers products and services including Carbon Accounting Software, Net Zero Certifications, and Education & Engagement. Its focus areas include Technology, Software and Environmental Software.
Company details
Trace is dedicated to supporting businesses in reaching Net Zero emissions through innovative software and expert sustainability guidance. Services are provided across data collection, carbon footprint reporting, and decarbonization planning. Solutions are tailored for compliance with standards like ASRS, AASB, and ISSB, as well as B Corp accreditation. The platform is utilized by accountants and advisors for comprehensive carbon accounting. Operations span multiple sectors, emphasizing actionable data and cultural engagement in sustainability.
- Headquarters Sydney, Australia
- Founders Joanna Auburn, Catherine Long
- SectorsEnvironment
- Email••••••••
- Phone•••• ••••
- Website our-trace.com
- Social LinkedIn X Instagram YouTube
- Total Equity Funding$1.5M (USD)
in 2 rounds
- Latest Funding Round$260.15K (USD), Grant
Feb 2024
- Investorsbusiness.gov.au
& 6 more
Products & Services of Trace
Trace offers a comprehensive portfolio of products and services, including Carbon Accounting Software, Net Zero Certifications, and Education & Engagement.
Software for tracking and managing carbon emissions effectively.
Certifications provided to achieve Net Zero compliance goals.
Programs designed to educate staff on sustainability practices.
Apps and channels of Trace
its YouTube channel trace has 41 subscribers and 30 videos.
Videos from Trace
The most watched videos on Trace's YouTube channel, trace (41 subscribers). Click a video to play it here.
More on trace.
Funding Insights of Trace
Trace has successfully raised a total of $1.5M across 2 strategic funding rounds. The most recent funding activity was a Grant round of $260.15 thousand completed in February 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.5M
- Total Rounds 2
- Last Round Grant — $260,148
- First Round $1.5M
(Feb 2022)
- Investors Count 7
All 2 funding rounds of Trace with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
7 investors in total: 6 institutional and 1 angel.
Investors in Trace
Trace has secured backing from 7 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include business.gov.au, Antler and Existential Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investing and founder support services are offered globally by Antler. | 2018 | antler.co | ||
Existential Capital is focused on investing in digital innovation. | 2021 | exst.vc | ||
Venture capital fund focused on tech startups | thefund.vc | New York, United States | ||
Support is provided for businesses in Australia through government resources. | business.gov.au | Australia | ||
Epoch Capital is engaged in proprietary trading activities. | 2007 | epoch.capital | Sydney, Australia | |
CT Collis Taeed | Australian entrepreneur, angel investor, co-founder of Envato, active in tech startups | unknown_ab8979125d3b407d9 |
Investor details for Trace
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Trace
6 people are tracked at Trace (3 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Joanna Auburn | Co-Founder | Leadership |
Catherine Long | Co-Founder & CEO | Leadership |
Cat Long | Co founder & CEO | Leadership |
Carlos Martinez | Engineering Lead | Team |
Kennedy Garfielder | Project Development Manager | Team |
Beth Smith | Sales & Growth Manager | Team |
Complete people profiles for Trace
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Trace
3 dated milestones of Trace across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Trace is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Grant, of $260K.
Web traffic of Trace
The website of Trace (our-trace.com) receives about 11.9K visits a month.
- Monthly visits11.9K
▲ 16.2% vs previous month
Websites whose visitors overlap most with Trace. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
greenfinder.com.au | greenfinder.com.au | 100% | #3,873,900 | – | |
| sustain.life | 84% | 12.8K | #1,996,503 | View details | |
matthews.com.au | matthews.com.au | 79% | #1,804,502 | – | |
| bcorporation.net | 75% | 319K | #142,671 | View details | |
mi-3.com.au | mi-3.com.au | 45% | #537,800 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Trace
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Trace
Complete news archive for Trace
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Trace
Trace was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Trace is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Catherine Long is the CEO of Trace, as recorded in our data. They have also founded this company.
Trace is a funded company, having raised a total of $1.5M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Feb 2022.
Trace is dedicated to supporting businesses in reaching Net Zero emissions through innovative software and expert sustainability guidance. Services are provided across data collection, carbon footprint reporting, and decarbonization planning. Solutions are tailored for compliance with standards like ASRS, AASB, and ISSB, as well as B Corp accreditation. The platform is utilized by accountants and advisors for comprehensive carbon accounting. Operations span multiple sectors, emphasizing actionable data and cultural engagement in sustainability.
Trace offers Carbon Accounting Software, Net Zero Certifications, and Education & Engagement.
Trace has 7 investors. Key investors include business.gov.au, Antler, Existential Capital, Epoch Capital, and The Fund.