About Tracer
Tracer is a company based in New York (United States) founded in 2018 by Jeffrey Nicholson. It operates as a SaaS (Software-as-a-Service). Tracer has raised $37 million across 3 funding rounds from investors including B.D.M. International, NewRoad Capital Partners and Progress Ventures. The company has 29 employees as of December 31, 2020. Tracer offers products and services including Tracer Platform. Tracer operates in a competitive market with competitors including Drata, TapClicks, Jaspersoft, Metabase and Geckoboard, among others.
- Headquarter New York, United States
- Employees 29 as on 31 Dec, 2020
- Founders Jeffrey Nicholson
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Sectors
Technology
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Email
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Phone
*********
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Website
*********
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Social
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- Legal Name Tracer Labs Uk Limited
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$37 M (USD)
in 3 rounds
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Latest Funding Round
$18.1 M (USD), Series A
Aug 10, 2023
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Investors
B.D.M. International
& 12 more
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Employee Count
29
as on Dec 31, 2020
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Products & Services of Tracer
Tracer offers a comprehensive portfolio of products and services, including Tracer Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Data is organized and visualized for business insights.
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Funding Insights of Tracer
Tracer has successfully raised a total of $37M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $18.1 million completed in August 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $18.1M
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First Round
First Round
(07 Jun 2021)
- Investors Count 13
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2023 | Amount | Series A - Tracer | Valuation | NewRoad Capital Partners , Progress Ventures | |
| Feb, 2023 | Amount | Series A - Tracer | Valuation | Progress Ventures , BDMI | |
| Jun, 2021 | Amount | Seed - Tracer | Valuation | Marc Lore |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Tracer
Tracer has secured backing from 13 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include B.D.M. International, NewRoad Capital Partners and Progress Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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An operator-led investment firm focused on smarter commerce solutions.
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Founded Year | Domain | Location | |
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Early-stage venture investments are provided in technology sectors.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Tracer
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Tracer
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tracer Comparisons
Competitors of Tracer
Tracer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Drata, TapClicks, Jaspersoft, Metabase and Geckoboard, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Risk assessment and management solutions are provided for enterprises.
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| domain | founded_year | HQ Location |
Cloud based marketing management platform for businesses
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| domain | founded_year | HQ Location |
Provider of open source business-intelligence software
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| domain | founded_year | HQ Location |
Data analytics and reporting are enabled without coding for enterprises.
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| domain | founded_year | HQ Location |
KPI dashboard solutions are provided via a SaaS platform.
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| domain | founded_year | HQ Location |
Data discovery platform is offered for analytics and BI extensions.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Tracer
Frequently Asked Questions about Tracer
When was Tracer founded?
Tracer was founded in 2018 and raised its 1st funding round 3 years after it was founded.
Where is Tracer located?
Tracer is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Tracer?
Jeffrey Nicholson is the current CEO of Tracer. They have also founded this company.
Is Tracer a funded company?
Tracer is a funded company, having raised a total of $37M across 3 funding rounds to date. The company's 1st funding round was a Seed of $9.9M, raised on Jun 07, 2021.
How many employees does Tracer have?
As of Dec 31, 2020, the latest employee count at Tracer is 29.
What does Tracer do?
Tracer is utilized for organizing, managing, and visualizing complex data sets to enable faster and more actionable business intelligence. The platform is designed to work with diverse data sources and tech stacks, supporting industries such as advertising, retail, and media. Solutions offered include no-code tools for optimizing marketing spend, reducing tech debt, and enhancing operational efficiency through automated reporting and insights.
Who are the top competitors of Tracer?
What products or services does Tracer offer?
Tracer offers Tracer Platform.
Who are Tracer's investors?
Tracer has 13 investors. Key investors include B.D.M. International, NewRoad Capital Partners, Progress Ventures, S4S Ventures, and Arbour Way Investors.
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