About Tracer
Tracer is a company based in New York (United States) founded in 2018 by Jeffrey Nicholson. It operates as a SaaS (Software-as-a-Service). Tracer has raised $37 million across 3 funding rounds from investors including B.D.M. International, NewRoad Capital Partners and Progress Ventures. The company has 29 employees as of December 31, 2020. Tracer offers products and services including Tracer Platform. Tracer operates in a competitive market with competitors including Drata, TapClicks, Jaspersoft, Metabase and Geckoboard, among others.
- Headquarter New York, United States
- Employees 29 as on 31 Dec, 2020
- Founders Jeffrey Nicholson
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Tracer Labs Uk Limited
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$37 M (USD)
in 3 rounds
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Latest Funding Round
$18.1 M (USD), Series A
Aug 10, 2023
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Investors
B.D.M. International
& 12 more
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Employee Count
29
as on Dec 31, 2020
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Products & Services of Tracer
Tracer offers a comprehensive portfolio of products and services, including Tracer Platform.
Data is organized and visualized for business insights.
People of Tracer
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Funding Insights of Tracer
Tracer has successfully raised a total of $37M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $18.1 million completed in August 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Tracer
Tracer has secured backing from 13 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include B.D.M. International, NewRoad Capital Partners and Progress Ventures.
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An operator-led investment firm focused on smarter commerce solutions.
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Early-stage venture investments are provided in technology sectors.
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Investor details for Tracer
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Investments & Acquisitions by Tracer
Investment portfolio details for Tracer
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Financial Statements - Tracer
Detailed financials for Tracer
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Tracer Comparisons
Peer comparison for Tracer
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Competitors of Tracer
Tracer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Drata, TapClicks, Jaspersoft, Metabase and Geckoboard, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Risk assessment and management solutions are provided for enterprises.
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Cloud based marketing management platform for businesses
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Provider of open source business-intelligence software
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Data analytics and reporting are enabled without coding for enterprises.
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KPI dashboard solutions are provided via a SaaS platform.
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Data discovery platform is offered for analytics and BI extensions.
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Detailed competitors of Tracer
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Latest news on Tracer
Complete news archive for Tracer
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Frequently Asked Questions about Tracer
Tracer was founded in 2018 and raised its 1st funding round 3 years after it was founded.
Tracer is headquartered in New York, United States. It is registered at New York, New York, United States.
Jeffrey Nicholson is the current CEO of Tracer. They have also founded this company.
Tracer is a funded company, having raised a total of $37M across 3 funding rounds to date.
As of Dec 31, 2020, the latest employee count at Tracer is 29.
Tracer is utilized for organizing, managing, and visualizing complex data sets to enable faster and more actionable business intelligence. The platform is designed to work with diverse data sources and tech stacks, supporting industries such as advertising, retail, and media. Solutions offered include no-code tools for optimizing marketing spend, reducing tech debt, and enhancing operational efficiency through automated reporting and insights.
Tracer offers Tracer Platform.
Tracer has 13 investors. Key investors include B.D.M. International, NewRoad Capital Partners, Progress Ventures, S4S Ventures, and Arbour Way Investors.