About TraceUp
TraceUp is a company based in Huntington Beach (United States) founded in 2010 by Catherine Long, Katherine Gregory, Anatole Lokshin, and David Lokshin.. TraceUp has raised $66.9 million across 5 funding rounds from investors including Lakestar, NextGen Venture Partners and Pelion Venture Partners. TraceUp offers products and services including Trace Camera, PlayerCam, and AI Reels. TraceUp operates in a competitive market with competitors including Action Streamer, Keemotion, Reeplayer, MyPlay and Wave Central, among others.
- Headquarter Huntington Beach, United States
- Founders Catherine Long, Katherine Gregory, Anatole Lokshin, David Lokshin
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Sectors
Media & Entertainment
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Email
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Phone
*********
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Website
*********
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Social
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- Legal Name Alpinereplay, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$66.9 M (USD)
in 5 rounds
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Latest Funding Round
$47 M (USD), Series C
Apr 12, 2022
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Investors
Lakestar
& 5 more
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Employee Count
Employee Count
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Products & Services of TraceUp
TraceUp offers a comprehensive portfolio of products and services, including Trace Camera, PlayerCam, and AI Reels. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Automatically records soccer games with AI player tracking.
Focuses on individual players for personalized game views.
Creates edited highlights to improve player skills.
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Funding Insights of TraceUp
TraceUp has successfully raised a total of $66.9M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $47 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series C — $47.0M
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First Round
First Round
(01 Mar 2014)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2022 | Amount | Series C - TraceUp | Valuation | Pelion Venture Partners | |
| Jun, 2019 | Amount | Series B - TraceUp | Valuation |
investors |
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| Oct, 2017 | Amount | Series A - TraceUp | Valuation | Intel Education Accelerator |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in TraceUp
TraceUp has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Lakestar, NextGen Venture Partners and Pelion Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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US focused early-stage VC firm
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Founded Year | Domain | Location | |
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Venture capital investment firm
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Founded Year | Domain | Location | |
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Stage-agnostic investments are conducted by Toba Capital in US companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by TraceUp
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - TraceUp
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Traceup Comparisons
Competitors of TraceUp
TraceUp operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Action Streamer, Keemotion, Reeplayer, MyPlay and Wave Central, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Sports videos are streamed online from players' point-of-view cameras.
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| domain | founded_year | HQ Location |
Automated video production and distribution for sports events are facilitated.
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| domain | founded_year | HQ Location |
Device for recording, analyzing, and sharing football moments is provided.
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| domain | founded_year | HQ Location |
Automated video management for multiple sports events is provided.
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| domain | founded_year | HQ Location |
Provides wireless video solutions for broadcast, cinema, and sports events.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Traceup
Frequently Asked Questions about TraceUp
When was TraceUp founded?
TraceUp was founded in 2010 and raised its 1st funding round 4 years after it was founded.
Where is TraceUp located?
TraceUp is headquartered in Huntington Beach, United States. It is registered at Huntington Beach, California, United States.
Who is the current CEO of TraceUp?
Catherine Long is the current CEO of TraceUp. They have also founded this company.
Is TraceUp a funded company?
TraceUp is a funded company, having raised a total of $66.9M across 5 funding rounds to date.
What does TraceUp do?
TraceUp was founded in 2010 and is based in Huntington Beach, United States. Equipment for recording broadcasts is supplied, focusing on game capture with features for zooming and player tracking to enhance viewing. AI technology is employed to generate video highlights and identify key moments. Post-game delivery of player-specific highlights is facilitated, allowing review of touches, shots, and passes in the sports broadcasting sector.
Who are the top competitors of TraceUp?
TraceUp's top competitors include Action Streamer, Keemotion and MyPlay.
What products or services does TraceUp offer?
TraceUp offers Trace Camera, PlayerCam, and AI Reels.
Who are TraceUp's investors?
TraceUp has 6 investors. Key investors include Lakestar, NextGen Venture Partners, Pelion Venture Partners, Toba Capital, and Intel Education Accelerator.