About TrackingPoint
TrackingPoint is an Aerospace, Defense & Maritime company based in Pflugerville (United States) founded in 2011, and was acquired by Talon Precision Optics in November 2018. Precision-guided firearms are manufactured for long-range applications. TrackingPoint has raised $33.2 million across 2 funding rounds from investors including Talon Precision Optics. TrackingPoint offers products and services including Firearms, Attachments, Tech Products, Accessories, and Ammunition. Its focus areas include Aerospace, Maritime and Defense, Defense Contractors, Defense Personnel Accessories and Diversified. Its competitors include Revision Military, Federal Resources and LA Police Gear; 1 of its 3 listed competitors has raised funding.
Company details
TrackingPoint was founded in 2011 and is based in Pflugerville, United States. Precision-guided firearms are produced by the company within the defense and firearms sector. Operations focus on long-range rifle systems in calibers such as .338 Lapua Magnum, .300 Winchester Magnum, 7.62 NATO, 5.56 NATO, and .300 BLK. Key technologies integrated include networked tracking scopes, barrel reference systems, guided triggers, field-upgradable software, heads-up displays, and recording features.
- Headquarters Pflugerville, United States
- Stage Acquired
- SectorsAerospace, Defense & Maritime
- Email••••••••
- Phone•••• ••••
- Website tracking-point.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Talon Precision Optics (Nov 2018)
- Total Equity Funding$33.2M (USD)
in 2 rounds
- Latest Funding Round$29.1M (USD), Series A
Aug 2014
- Investors
- Acquired byTalon Precision Optics
(Nov 2018)
Products & Services of TrackingPoint
TrackingPoint offers a comprehensive portfolio of products and services, including Firearms, Attachments, Tech Products, Accessories, and Ammunition.
Precision firearms with technology for accurate long-range shots
Add-ons that enhance firearm functionality and performance
Advanced systems for improved shooting accuracy and control
Items supporting firearms for better user experience
Specialized rounds designed for precision firearms
Apps and channels of TrackingPoint
its YouTube channel TrackingPoint has 21.8K subscribers and 30 videos.
Videos from TrackingPoint
The most watched videos on TrackingPoint's YouTube channel, TrackingPoint (21.8K subscribers). Click a video to play it here.
More on TrackingPoint.
Funding Insights of TrackingPoint
TrackingPoint has successfully raised a total of $33.2M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $29.1 million completed in August 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $33.2M
- Total Rounds 2
- Last Round Series A — $29.1M
- First Round $4.1M
(Dec 2013)
All 2 funding rounds of TrackingPoint with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2014 | $29.1M | Series A | – | – | – |
| Dec 2013 | $4.1M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in TrackingPoint
TrackingPoint has secured backing from 1 investor. Prominent investors backing the company include Talon Precision Optics.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
E-commerce support services are provided from Jacksonville since 2019. | 2019 | talonprecisionoptics.com | Jacksonville, United States |
Investor details for TrackingPoint
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People of TrackingPoint
1 people are tracked at TrackingPoint (1 in leadership).
| Name | Role | Group |
|---|---|---|
Jason Schauble | President | Leadership |
Complete people profiles for TrackingPoint
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Timeline of TrackingPoint
4 dated milestones of TrackingPoint across 7 years, from founding to its latest funding, stage changes and deals.
- Founded TrackingPoint is founded.
- Funding First funding round of $4.1M.
- Funding Latest funding round, Series A, of $29.1M.
- Exit Acquired by Talon Precision Optics.
Competitors of TrackingPoint
TrackingPoint has 3 listed competitors in our database, 1 of them funded. They include Revision Military, Federal Resources and LA Police Gear.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| revisionmilitary.com | 2001 | United States | $12M | 270 | Ballistic eyewear and head systems are supplied for military protection. | |
| federalresources.com | 1986 | Stevensville, United States | First responder, emergency services, training, and safety equipment | |||
| lapolicegear.com | 2001 | Valencia, United States | 64 | Provides tactical gear, including pants and boots, for law enforcement, military, security, and emergency personnel. |
Detailed competitors of TrackingPoint
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Web traffic of TrackingPoint
Websites that share an audience with TrackingPoint (tracking-point.com).
Websites whose visitors overlap most with TrackingPoint. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mcmfamily.com | mcmfamily.com | 100% | – | ||
spokaneguntrader.com | spokaneguntrader.com | 97% | #609,285 | – | |
gunlistings.org | gunlistings.org | 97% | #9,517,491 | – | |
thenewrifleman.com | thenewrifleman.com | 96% | #3,074,929 | – | |
| nosler.com | 96% | 267.5K | #152,770 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for TrackingPoint
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- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Defense & Military Services
3 companies that operate in the same segment as TrackingPoint (Defense & Military Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform that provides data analysis and management solutions | 2003 | Denver, Colorado, United States | USD 2.46 B | USD 2.87 B | 5,915 | |
Provider of AI-based drone surveillance solutions for defense and maritime sector | 2017 | Orange, California, United States | USD 11.29 B | 9,670 | ||
Defense and aerospace systems are manufactured and developed by RTX. | 1922 | United States | USD 88.6 B | 186,000 |
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Related news about Trackingpoint
Complete news archive for TrackingPoint
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Frequently Asked Questions about TrackingPoint
TrackingPoint was founded in 2011 and raised its 1st funding round 2 years after it was founded.
TrackingPoint is headquartered in Pflugerville, United States. It is registered at Pflugerville, Texas, United States.
TrackingPoint is a funded company, having raised a total of $33.2M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.1M, raised on Dec 2013.
TrackingPoint was founded in 2011 and is based in Pflugerville, United States. Precision-guided firearms are produced by the company within the defense and firearms sector. Operations focus on long-range rifle systems in calibers such as .338 Lapua Magnum, .300 Winchester Magnum, 7.62 NATO, 5.56 NATO, and .300 BLK. Key technologies integrated include networked tracking scopes, barrel reference systems, guided triggers, field-upgradable software, heads-up displays, and recording features.
TrackingPoint's top competitors include Revision Military, Federal Resources and LA Police Gear.
TrackingPoint offers Firearms, Attachments, Tech Products, Accessories, and Ammunition.
TrackingPoint has 1 investor. Key investors include Talon Precision Optics.
Yes. TrackingPoint was acquired by Talon Precision Optics in November 2018.