About TrackR
TrackR is a company based in Santa Barbara (United States) founded in 2009.. TrackR has raised $72.74 million across 6 funding rounds from investors including Revolution, Foundry and Ntt Docomo Ventures. The company has 64 employees as of December 31, 2022. TrackR offers products and services including Tracker Mist, Leather Case, Shipping Fee, and Tracker Protect Service. TrackR operates in a competitive market with competitors including Absolute Software, Tile, Pebblebee, Chipolo and Destinator Technologies, among others.
- Headquarter Santa Barbara, United States
- Employees 64 as on 31 Dec, 2022
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Sectors
Industrial Goods & Manufacturing
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Trackr, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$72.74 M (USD)
in 6 rounds
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Latest Funding Round
$10.08 M (USD), Series B
Jun 28, 2018
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Investors
Revolution
& 10 more
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Employee Count
64
as on Dec 31, 2022
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Products & Services of TrackR
TrackR offers a comprehensive portfolio of products and services, including Tracker Mist, Leather Case, Shipping Fee, and Tracker Protect Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Device for item tracking and fraud prevention services
Case designed for AirTag and Tracker Mist devices
Fee charged for shipping Tracker Mist products
Free trial service for tracking and protection features
Funding Insights of TrackR
TrackR has successfully raised a total of $72.74M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $10.08 million completed in June 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series B — $10.1M
- First Round First Round
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2018 | Amount | Series B - TrackR | Valuation |
investors |
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| Aug, 2017 | Amount | Series B - TrackR | Valuation | Steven Murray | |
| Oct, 2016 | Amount | Series A - TrackR | Valuation | Alexa Fund |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in TrackR
TrackR has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Revolution, Foundry and Ntt Docomo Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Revolution is recognized as a D.C.-based investment firm.
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Founded Year | Domain | Location | |
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Venture capital is invested in early-stage tech startups.
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Founded Year | Domain | Location | |
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NTT Group backed venture capital fund
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by TrackR
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - TrackR
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Trackr Comparisons
Competitors of TrackR
TrackR operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Absolute Software, Tile, Pebblebee, Chipolo and Destinator Technologies, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Endpoint security and data risk management solutions are provided.
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| domain | founded_year | HQ Location |
Internet first brand offering smart tracking devices
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| domain | founded_year | HQ Location |
Bluetooth-based rechargeable trackers for objects like keys are manufactured.
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| domain | founded_year | HQ Location |
Bluetooth item trackers are developed for iOS and Android devices.
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| domain | founded_year | HQ Location |
Developer of wireless software for GPS devices and navigation software for wireless handsets
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Trackr
Frequently Asked Questions about TrackR
When was TrackR founded?
TrackR was founded in 2009 and raised its 1st funding round 2 years after it was founded.
Where is TrackR located?
TrackR is headquartered in Santa Barbara, United States. It is registered at Santa Barbara, California, United States.
Is TrackR a funded company?
TrackR is a funded company, having raised a total of $72.74M across 6 funding rounds to date. The company's 1st funding round was a Series A of $753.2K, raised on Jun 01, 2011.
How many employees does TrackR have?
As of Dec 31, 2022, the latest employee count at TrackR is 64.
What does TrackR do?
Provider of object tracking systems. It offers tracking devices that can be attached to items. The device can be paired with the app to track and locate items by ringing it. It works on crowd sourced Bluetooth network allowing other users to help find items on a map. It can also be attached to pet collars. Its features include a phone finder, family sharing, and separation alerts.
Who are the top competitors of TrackR?
TrackR's top competitors include Tile, Absolute Software and Pebblebee.
What products or services does TrackR offer?
TrackR offers Tracker Mist, Leather Case, Shipping Fee, and Tracker Protect Service.
Who are TrackR's investors?
TrackR has 11 investors. Key investors include Revolution, Foundry, Ntt Docomo Ventures, Glenmede, and Bespoke Strategies.
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