About TrackR
TrackR is a company based in Santa Barbara (United States) founded in 2009. TrackR has raised $72.74 million across 6 funding rounds from investors including Revolution, Foundry and Ntt Docomo Ventures. The company has 64 employees as of December 31, 2022. TrackR offers products and services including Tracker Mist, Leather Case, Shipping Fee, and Tracker Protect Service. TrackR operates in a competitive market with competitors including Absolute Software, Tile, Pebblebee, Chipolo and Destinator Technologies, among others.
- Headquarter Santa Barbara, United States
- Employees 64 as on 31 Dec, 2022
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Sectors
Industrial Goods & Manufacturing
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Phone
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Website
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Social
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- Legal Name Trackr, Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$72.74 M (USD)
in 6 rounds
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Latest Funding Round
$10.08 M (USD), Series B
Jun 28, 2018
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Investors
Revolution
& 10 more
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Employee Count
64
as on Dec 31, 2022
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Products & Services of TrackR
TrackR offers a comprehensive portfolio of products and services, including Tracker Mist, Leather Case, Shipping Fee, and Tracker Protect Service.
Device for item tracking and fraud prevention services
Case designed for AirTag and Tracker Mist devices
Fee charged for shipping Tracker Mist products
Free trial service for tracking and protection features
Funding Insights of TrackR
TrackR has successfully raised a total of $72.74M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $10.08 million completed in June 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in TrackR
TrackR has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Revolution, Foundry and Ntt Docomo Ventures.
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Revolution is recognized as a D.C.-based investment firm.
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Venture capital is invested in early-stage tech startups.
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NTT Group backed venture capital fund
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Investor details for TrackR
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- Investor locations
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by TrackR
Investment portfolio details for TrackR
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- Portfolio identities
- Transaction dates
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Financial Statements - TrackR
Detailed financials for TrackR
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- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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Trackr Comparisons
Peer comparison for TrackR
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- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of TrackR
TrackR operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Absolute Software, Tile, Pebblebee, Chipolo and Destinator Technologies, among others.
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Endpoint security and data risk management solutions are provided.
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Internet first brand offering smart tracking devices
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Bluetooth-based rechargeable trackers for objects like keys are manufactured.
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Bluetooth item trackers are developed for iOS and Android devices.
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Developer of wireless software for GPS devices and navigation software for wireless handsets
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Detailed competitors of TrackR
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Latest news on Trackr
Complete news archive for TrackR
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Frequently Asked Questions about TrackR
TrackR was founded in 2009 and raised its 1st funding round 2 years after it was founded.
TrackR is headquartered in Santa Barbara, United States. It is registered at Santa Barbara, California, United States.
TrackR is a funded company, having raised a total of $72.74M across 6 funding rounds to date.
As of Dec 31, 2022, the latest employee count at TrackR is 64.
Provider of object tracking systems. It offers tracking devices that can be attached to items. The device can be paired with the app to track and locate items by ringing it. It works on crowd sourced Bluetooth network allowing other users to help find items on a map. It can also be attached to pet collars. Its features include a phone finder, family sharing, and separation alerts.
TrackR's top competitors include Tile, Absolute Software and Pebblebee.
TrackR offers Tracker Mist, Leather Case, Shipping Fee, and Tracker Protect Service.
TrackR has 11 investors. Key investors include Revolution, Foundry, Ntt Docomo Ventures, Glenmede, and Bespoke Strategies.