About Trackunit
Trackunit is a company based in Aalborg (Denmark) founded in 1998 was acquired by Goldman Sachs in June 2025.. Trackunit has completed 3 acquisitions, including Flexcavo, OEM Solutions and Satrak. Trackunit operates in a competitive market with competitors including Samsara, Radius, Lytx, Platform Science and GreenRoad, among others.
- Headquarter Aalborg, Denmark
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Sectors
TechnologyTransportation, Automotive & Logistics
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Goldman Sachs
& 1 more
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Employee Count
Employee Count
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Investments & Acquisitions
Flexcavo
& 2 more
- Acquired by
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Software Development Team
29 people
Sales and Marketing
16 people
Leadership Team
13 people
Finance and Accounting
8 people
Product Management Team
7 people
Human Resources and Administration
6 people
Senior Team
4 people
Data Analysis and Operations Team
3 people
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Funding Insights of Trackunit
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Trackunit
Trackunit has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Goldman Sachs and Hg. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investment banking services are delivered across multiple financial sectors.
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Founded Year | Domain | Location | |
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Private equity investments in Europe are managed by Hg.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Trackunit
Trackunit has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Flexcavo, OEM Solutions and Satrak. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Construction machinery rental services are offered by Flexcavo.
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2020 | ||||
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Global resourcing company specializing in B2B industrial component sourcing and solutions for Fortune 500's to startups.
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2015 | ||||
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Integrated vehicle tracking and telematics solutions are provided.
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2008 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Trackunit
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Trackunit Comparisons
Competitors of Trackunit
Trackunit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Samsara, Radius, Lytx, Platform Science and GreenRoad, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners.
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| domain | founded_year | HQ Location |
Predictive marketing and sales platform
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| domain | founded_year | HQ Location |
Provider of video telematics and fleet management solutions
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| domain | founded_year | HQ Location |
Provider of integrated solutions for fleet management
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| domain | founded_year | HQ Location |
Fleet telematics and management solutions for safe driving are provided.
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| domain | founded_year | HQ Location |
IoT networking hardware and device management platforms are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Trackunit
Frequently Asked Questions about Trackunit
When was Trackunit founded?
Trackunit was founded in 1998.
Where is Trackunit located?
Trackunit is headquartered in Aalborg, Denmark.
Who is the current CEO of Trackunit?
Soeren Brogaard is the current CEO of Trackunit.
What does Trackunit do?
Trackunit is a professional fleet management system for machinery and vehicles. The system streamlines fleet management and optimises profitability. The system works with a small GSMGPS unit installed in a machine or vehicle that uploads data to a server. These data can be accessed via the Trackunit Manager web portal or app for smartphone. Trackunit AS is a subsidiary of M-tec Holding Pandrup ApS owned by Svend M. Hansen and Jesper Fjeldsø. The parent company M-Tec was completely acquired by Goldman Sachs Merchant Banking and GRO capital in July 2015.
Who are the top competitors of Trackunit?
How many acquisitions has Trackunit made?
Trackunit has made 3 acquisitions, including Flexcavo, OEM Solutions, and Satrak.
Who are Trackunit's investors?
Trackunit has 2 investors. Key investors include Goldman Sachs, and Hg.