About Trackunit
Trackunit is a Technology company based in Aalborg (Denmark) founded in 1998, and was acquired by Goldman Sachs in June 2025. It operates as a telematic solutions are supplied for managing machinery and vehicle fleets. It operates in the Technology and Transportation, Automotive & Logistics sectors. Trackunit has completed 3 acquisitions, including Flexcavo, OEM Solutions and Satrak. Its chief executive is Soeren Brogaard. Its website trackunit.com draws about 92 thousand monthly visits. Its focus areas include Connected Vehicles, Vehicle Telematics, Fleet Management and Auto Tech. Its competitors include Samsara, Radius, Lytx, Platform Science and GreenRoad and 5 more; 8 of its 10 listed competitors have raised funding.
Company details
Trackunit is a professional fleet management system for machinery and vehicles. The system streamlines fleet management and optimises profitability. The system works with a small GSMGPS unit installed in a machine or vehicle that uploads data to a server. These data can be accessed via the Trackunit Manager web portal or app for smartphone. Trackunit AS is a subsidiary of M-tec Holding Pandrup ApS owned by Svend M. Hansen and Jesper Fjeldsø. The parent company M-Tec was completely acquired by Goldman Sachs Merchant Banking and GRO capital in July 2015.
- Headquarters Aalborg, Denmark
- Stage Acquired
- SectorsTechnologyTransportation, Automotive & Logistics
- Email••••••••
- Phone•••• ••••
- Website trackunit.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Goldman Sachs (Jun 2025)
- InvestorsGoldman Sachs
& 1 more
- Investments & AcquisitionsFlexcavo
& 2 more
- Acquired by
Apps and channels of Trackunit
its YouTube channel Trackunit has 321 subscribers and 30 videos.
Videos from Trackunit
The most watched videos on Trackunit's YouTube channel, Trackunit (321 subscribers). Click a video to play it here.
More on Trackunit.
Investors in Trackunit
Trackunit has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Goldman Sachs and Hg.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Private equity investments in Europe are managed by Hg. | 1990 | hgcapital.com | London, United Kingdom |
Investor details for Trackunit
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People of Trackunit
99 people are tracked at Trackunit (47 in leadership, 52 in team).
| Name | Role | Group |
|---|---|---|
Soeren Brogaard | CEO | Leadership |
Rasmus Damsgaard Christiansen | Senior Director Of Engineering | Leadership |
Anne Sofie Fisker Vig | Head Of People Partnerships & Org. Development | Leadership |
Roman van der Burgt | Business Development Director | Leadership |
Heidi Birch | Payroll Partner | Leadership |
Daniel Conradsen | Head Of Device Reliability Engineering | Leadership |
Amalie Dupond Holdt | Senior People Business Partner | Leadership |
Yon Gonzalez | Regional Director, ANZ | Leadership |
Rasmus Foss-Pedersen | Vice President Of Fp&a | Leadership |
Morten Ørndrup | Director Operational Excellence | Leadership |
Robin Vos | Vice President OEM Sales APJ & Vice President Of Japan | Leadership |
Jenozen Balasundram | Head Of Supply Chain | Leadership |
Emily Moroz | Head Of People & Talent, North America | Leadership |
Mikkel Dalgas | CTO | Leadership |
Griet Roeder L. | Personal Assistant To Chief Executive Officer | Leadership |
Miranda Mattucci | People Business Partner | Leadership |
Martin Th Appel | Global Supply Chain Director | Leadership |
Zeina Moawad | Head Of Strategic Customer Projects | Leadership |
Heini Hoff Brøndum | Director Of Product Management | Leadership |
Federico Rio | Senior Vice President - Product And Pricing | Leadership |
79 more people are available in the full profile.
Complete people profiles for Trackunit
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Investments & Acquisitions by Trackunit
Trackunit has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Flexcavo, OEM Solutions and Satrak.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Global resourcing company specializing in B2B industrial component sourcing and solutions for Fortune 500's to startups. | oemsolutionsinc.com | Oak Brook, United States | 2015 | Oct 2023 | •••• | |
Construction machinery rental services are offered by Flexcavo. | flexcavo.de | Rosenheim, Germany | 2020 | Jan 2023 | •••• | |
Integrated vehicle tracking and telematics solutions are provided. | satrakvehicletracking.co.uk | Leeds, United Kingdom | 2008 | Apr 2018 | •••• |
Complete acquisition details for Trackunit
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- Acquired stakes
- Deal sources
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- Exports
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Timeline of Trackunit
6 dated milestones of Trackunit across 27 years, from founding to its latest funding, stage changes and deals.
- Founded Trackunit is founded.
- Acquisition Acquires Satrak.
- Exit Acquired by Hg.
- Acquisition Acquires Flexcavo.
- Acquisition Acquires OEM Solutions.
- Exit Acquired by Goldman Sachs.
Competitors of Trackunit
Trackunit has 10 listed competitors in our database, 8 of them funded. They include Samsara, Radius, Lytx, Platform Science and GreenRoad, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| samsara.com | 2015 | San Francisco, United States | $915M | 2,895 | AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | |
| radius.com | 1990 | San Francisco, United States | $332.76M | – | Predictive marketing and sales platform | |
| lytx.com | 1998 | San Diego, United States | $152.4M | 979 | Provider of video telematics and fleet management solutions | |
| platformscience.com | 2014 | San Diego, United States | $293.07M | 226 | Provider of integrated solutions for fleet management | |
| greenroad.com | 2004 | Austin, United States | $81.5M | 10 | Fleet telematics and management solutions for safe driving are provided. | |
| inseego.com | 1985 | San Diego, United States | $64.3M | 345 | IoT networking hardware and device management platforms are provided. | |
| fleetmatics.com | 2003 | Waltham, United States | $108M | 779 | Fleet management solutions are provided for tracking and optimization needs. | |
| omnitracs.com | 1985 | Dallas, United States | – | 999 | Cloud-based fleet management solutions are provided for transportation operations. | |
| azuga.com | 2013 | San Jose, United States | – | 516 | GPS vehicle tracking and fuel management solution | |
| transflo.com | 1991 | Tampa, United States | $3.89M | 198 | Web-based solutions are provided for transportation and logistics operations. |
Detailed competitors of Trackunit
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Web traffic of Trackunit
The website of Trackunit (trackunit.com) receives about 91.9K visits a month.
- Monthly visits91.9K
▼ 15.2% vs previous month
Websites whose visitors overlap most with Trackunit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
paj-gps.fr | paj-gps.fr | 100% | – | #1,189,983 | – |
| holobuilder.com | 100% | 94.8K | #248,126 | View details | |
| telogis.com | 92% | 55.8K | #574,874 | View details | |
| rib-software.com | 91% | 146K | #307,105 | View details | |
| fleetmind.com | 81% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Trackunit
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- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Industrial IoT & Smart Manufacturing
10 companies that operate in the same segment as Trackunit (Industrial IoT & Smart Manufacturing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 5,792 | |
Cloud-based smart security cameras are manufactured for home use. | 1999 | Provo, Utah, United States | USD 172 M | USD 341.04 M | 11,275 | |
Cloud-based network infrastructure for IoT applications is provided. | 2004 | Boise, Idaho, United States | USD 154.85 M | USD 8.52 M | 165 | |
Wireless security platform for IoT applications is provided. | 2015 | Palo Alto, California, United States | USD 1.17 B | – | – | |
Blockchain-based connectivity for IoT applications is facilitated. | 2017 | Menlo Park, California, United States | USD 50 M | – | – | |
IoT connectivity platform from prototype to production is developed. | 2011 | San Francisco, California, United States | USD 134.87 M | – | 109 | |
Cloud-based smart locks for residential and commercial access are provided. | 2014 | New York, New York, United States | USD 152.78 M | USD 70.12 M | 266 | |
Keyless smart locks are developed for consumer and commercial applications. | 2015 | Singapore, Singapore | USD 32.28 M | – | – | |
Provider of cyber security solutions for asset visibility and threat management | 2000 | San Jose, California, United States | USD 120.28 M | USD 4.03 M | 1,330 | |
Mesh-based connectivity solutions for IoT applications are provided. | 2014 | San Francisco, California, United States | USD 90 M | – | – |
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Related news about Trackunit
Complete news archive for Trackunit
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Frequently Asked Questions about Trackunit
Trackunit was founded in 1998.
Trackunit is headquartered in Aalborg, Denmark.
Soeren Brogaard is the current CEO of Trackunit.
Trackunit is a professional fleet management system for machinery and vehicles. The system streamlines fleet management and optimises profitability. The system works with a small GSMGPS unit installed in a machine or vehicle that uploads data to a server. These data can be accessed via the Trackunit Manager web portal or app for smartphone. Trackunit AS is a subsidiary of M-tec Holding Pandrup ApS owned by Svend M. Hansen and Jesper Fjeldsø. The parent company M-Tec was completely acquired by Goldman Sachs Merchant Banking and GRO capital in July 2015.
Trackunit has made 3 acquisitions, including Flexcavo, OEM Solutions, and Satrak.
Trackunit has 2 investors. Key investors include Goldman Sachs, and Hg.
Yes. Trackunit was acquired by Goldman Sachs in June 2025.