About Traction on Demand
Traction on Demand is a Technology company based in Burnaby (Canada) founded in 2011, and was acquired by Salesforce in February 2022. A suite of productivity tools for Salesforce CRM is offered. The company has 226 employees. Traction on Demand has completed 2 acquisitions, including BigKite Consulting and Trineo. Its Indian entity Traction On Demand India Private Limited reported revenue of ₹38.38 Cr. Traction on Demand offers products and services including Professional Services, Salesforce CTO Offerings, and Agentforce Activator. Its focus areas include Enterprise Applications, Sales Force Automation, CRM and Enterprise Suite.
Company details
Traction on Demand was founded in 2011 and is based in Burnaby, Canada. A platform is maintained that delivers productivity tools integrated with Salesforce CRM, including lead data enrichment, hierarchy account-building for sales representatives, and a mobile app for field sales management. Further offerings consist of CRM systems for manufacturers, visitor management applications, and facility management solutions for recreational centers. Clients such as Haws and Patagonia are served.
- Headquarters Burnaby, Canada
- Employees 226
- Stage Acquired
- SectorsTechnology
- Website tractionondemand.com
- Social LinkedIn Facebook
- Acquired by Salesforce (Feb 2022)
- Legal Name Traction On Demand India Private Limited
- Date of Incorporation 05 Oct, 2018
- Jurisdiction Jaipur, Rajasthan, India
- Indian entity revenue₹38.38 Cr
FY 2022 · +69% YoY
- Indian entity net profit₹3.28 Cr
FY 2022 · 9% margin
- Indian entity EBITDA₹6.85 Cr
FY 2022 · 18% margin
- InvestorsSalesforce
& 2 more
- Employee Count226
- Investments & AcquisitionsBigKite Consulting
& 1 more
- Acquired bySalesforce
(Feb 2022)
Associated legal entities of Traction on Demand
Traction on Demand operates through Traction On Demand India Private Limited (under liquidation). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2022) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Traction On Demand India Private Limited CIN U72900RJ2018FTC062625 | Under Liquidation | 05 Oct 2018 | Jaipur, Rajasthan | ₹38.4 Cr | 226 | 3 | View details |
Products & Services of Traction on Demand
Traction on Demand offers a comprehensive portfolio of products and services, including Professional Services, Salesforce CTO Offerings, and Agentforce Activator.
Tailored support for Salesforce implementation and strategy
Elite experts for targeted business outcomes
Builds and deploys agents for business goals
Funding Insights of Traction on Demand
- Total Rounds 1
- Investors Count 2
All 1 funding rounds of Traction on Demand with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2019 | Series A | – | Salesforce Ventures, Guidepost Growth Equity | – |
3 investors in total: 3 institutional.
Investors in Traction on Demand
Traction on Demand has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Salesforce, Salesforce Ventures and Guidepost Growth Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage companies are targeted for investment by Guidepost Growth Equity. | guidepostgrowth.com | Boston, United States | ||
| salesforce.com/company/ventures | ||||
Cloud-based CRM and collaboration solutions are provided for enterprises. | 1999 | salesforce.com | San Francisco, United States |
Investor details for Traction on Demand
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Traction On Demand India Private Limited (Traction on Demand)
Traction On Demand India Private Limited is the primary company behind Traction on Demand. The board of Traction On Demand India Private Limited currently have 3 directors; the longest-serving is Sarita Sachdev, appointed in 2022. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sarita Sachdev DIN 08965680 | Director | 15 May 2022 | 4 yrs 5 mo | Traction On Demand India Private Limited |
| Yogeshwer Mudgal DIN 10062960 | Additional Director | 15 Mar 2023 | 3 yrs 7 mo | Traction On Demand India Private Limited |
| Vinod Sunder Raman DIN 11003316 | IRP/RP/Liquidator | 19 Apr 2023 | 3 yrs 6 mo | Traction On Demand India Private Limited |
People of Traction on Demand
2608 people are tracked at Traction on Demand (1134 in leadership, 12 in board & advisors, 1462 in team); the tracked headcount is 226.
| Name | Role | Group |
|---|---|---|
Nabeel Khan | Senior Account Director | Leadership |
Deb Robbins | SVP & COO Heroku At Salesforce | Leadership |
Ashley Chavez | Enterprise Account Director | Leadership |
Deepika Gupta Sachdev | Partner Sales Manager, Alliances & Channels | Leadership |
Ivette Johnson | Salesforce Account Director, Retail & Consumer Goods | Leadership |
Suneetha Gonuguntla | Senior Director, Technical Support | Leadership |
Cedric Forestier | Regional Vice President | Salesforce Data, Marketing & Commerce Clouds | Leadership |
Depen Naran | Account Director | Leadership |
Patrick Shaw | Account Director | Leadership |
Girija Goleria | VP Of Global Distribution Strategy | Leadership |
Yaron Telem | Head Of Product | Leadership |
Robin L. Washington | President & Chief Operating and Financial Officer | Leadership |
Vivek Singh | Strategic Account Director | Leadership |
Sriram Dinavahi | Senior Vice President, Engineering | Leadership |
Shreyasi Roy | Director Of User Experience Design | Leadership |
Stephanie le Faucheur | Area Vice President | Leadership |
Derek Pountney | Vice President Of Sales, Telco | Leadership |
Jesse J. | Regional Vice President Of Sales | Leadership |
Justin Castello | Account Director | Leadership |
Alan Genesoto | Enterprise Account Director | Leadership |
2588 more people are available in the full profile.
Complete people profiles for Traction on Demand
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Traction on Demand
Figures of Traction On Demand India Private Limited, the primary company behind Traction on Demand, for FY 2022. Revenue was ₹38.38 Cr (+69% year on year). Net profit was ₹3.28 Cr (9% margin). EBITDA was ₹6.85 Cr (18% margin). Revenue has grown at a compounded annual rate of +151% over three years.
- ₹38.38 CrRevenue · FY 2022 · +69% YoY
- ₹3.28 CrNet profit · 9% margin
- ₹6.85 CrEBITDA · 18% margin
- ₹53 LakhPaid-up capital
- 226Employees (provident fund records)
- +151%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Traction On Demand India Private Limited are on its company page.
Detailed financial statements for Traction on Demand
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Traction on Demand
Traction on Demand has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include BigKite Consulting and Trineo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Salesforce consulting services are provided by Trineo to businesses. | trineo.com | Christchurch, New Zealand | 2008 | Sep 2021 | •••• | |
Provider of cloud computing services | bigkiteconsulting.com | Mississauga, Canada | 2010 | Sep 2015 | •••• |
Complete acquisition details for Traction on Demand
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of Traction on Demand
5 dated milestones of Traction on Demand across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Traction on Demand is founded.
- Acquisition Acquires BigKite Consulting.
- Funding First funding round.
- Acquisition Acquires Trineo.
- Exit Acquired by Salesforce.
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Related news about Traction On Demand
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Frequently Asked Questions about Traction on Demand
Traction on Demand was founded in 2011 and raised its 1st funding round 8 years after it was founded.
Traction on Demand is headquartered in Burnaby, Canada. It is registered at Burnaby, British Columbia, Canada.
Traction on Demand has 226 employees.
The primary company behind Traction on Demand, Traction On Demand India Private Limited, reported revenue of ₹38.38 Cr for FY 2022, up 69% year on year.
Traction on Demand was founded in 2011 and is based in Burnaby, Canada. A platform is maintained that delivers productivity tools integrated with Salesforce CRM, including lead data enrichment, hierarchy account-building for sales representatives, and a mobile app for field sales management. Further offerings consist of CRM systems for manufacturers, visitor management applications, and facility management solutions for recreational centers. Clients such as Haws and Patagonia are served.
Traction on Demand offers Professional Services, Salesforce CTO Offerings, and Agentforce Activator.
Traction on Demand has made 2 acquisitions, including BigKite Consulting, and Trineo.
Traction on Demand has 3 investors. Key investors include Salesforce, Salesforce Ventures, and Guidepost Growth Equity.
Traction on Demand operates through Traction On Demand India Private Limited.
Yes. Traction on Demand was acquired by Salesforce in February 2022.
The legal entities of Traction on Demand currently have 3 directors, including Sarita Sachdev, Yogeshwer Mudgal, Vinod Sunder Raman.