About Tractor Beverage
Tractor Beverage is a company based in Coeur D'alene (United States) founded in 2014 by Travis Potter.. Tractor Beverage has raised $92.53 million across 5 funding rounds from investors including Keurig Dr Pepper and AF Ventures. Tractor Beverage offers products and services including Craft Beverages and Tractor Finder.
- Headquarter Coeur D'alene, United States
- Founders Travis Potter
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Tractor Beverages Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$92.53 M (USD)
in 5 rounds
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Latest Funding Round
$8.59 M (USD), Series D
Feb 21, 2025
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Investors
Keurig Dr Pepper
& 1 more
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Employee Count
Employee Count
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Products & Services of Tractor Beverage
Tractor Beverage offers a comprehensive portfolio of products and services, including Craft Beverages and Tractor Finder. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Organic craft beverages are produced and offered for consumption and agricultural use.
A service is provided for locating tractors and related equipment to support farming activities.
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Funding Insights of Tractor Beverage
Tractor Beverage has successfully raised a total of $92.53M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $8.59 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series D — $8.6M
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2025 | Amount | Series D - Tractor Beverage | Valuation |
investors |
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| Dec, 2024 | Amount | Series C - Tractor Beverage | Valuation |
investors |
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| Apr, 2022 | Amount | Series C - Tractor Beverage | Valuation | Keurig Dr Pepper |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Tractor Beverage
Tractor Beverage has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Keurig Dr Pepper and AF Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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A consumer fund focused on emerging growth stage businesses.
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Founded Year | Domain | Location | |
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Manufacturer and distributor of hot and cold beverages
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Tractor Beverage
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Tractor Beverage
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tractor Beverage Comparisons
Competitors of Tractor Beverage
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Tractor Beverage
When was Tractor Beverage founded?
Tractor Beverage was founded in 2014 and raised its 1st funding round 3 years after it was founded.
Where is Tractor Beverage located?
Tractor Beverage is headquartered in Coeur D'alene, United States. It is registered at Coeur D'alene, Idaho, United States.
Who is the current CEO of Tractor Beverage?
Luke Emery is the current CEO of Tractor Beverage.
Is Tractor Beverage a funded company?
Tractor Beverage is a funded company, having raised a total of $92.53M across 5 funding rounds to date. The company's 1st funding round was a Series C of $60M, raised on Feb 10, 2017.
What does Tractor Beverage do?
Tractor Beverage was founded in 2014 as a manufacturer in the beverage sector. Juices and various drinks are produced through its operations, with a focus on core beverage manufacturing. The company is led by founder Travis Potter and CEO Luke Emery. No specific geographic location is indicated for its activities, though the domain drinktractor.com supports online presence.
What products or services does Tractor Beverage offer?
Tractor Beverage offers Craft Beverages and Tractor Finder.
Who are Tractor Beverage's investors?
Tractor Beverage has 2 investors. Key investors include Keurig Dr Pepper, and AF Ventures.