About Tractor Beverage
Tractor Beverage is a Consumer company based in Coeur D'alene (United States) founded in 2014 by Travis Potter. Juices and other beverages are manufactured by Tractor Beverage. Tractor Beverage has raised $92.53 million across 5 funding rounds from investors including Keurig Dr Pepper and AF Ventures. Its chief executive, as recorded, is Luke Emery. Its website drinktractor.com draws about 14 thousand monthly visits. Tractor Beverage offers products and services including Craft Beverages and Tractor Finder. Its focus areas include Food and Agriculture, Food Processing and Diversified. Its legal entity is Tractor Beverages Inc.
Company details
Tractor Beverage was founded in 2014 as a manufacturer in the beverage sector. Juices and various drinks are produced through its operations, with a focus on core beverage manufacturing. The company is led by founder Travis Potter and CEO Luke Emery. No specific geographic location is indicated for its activities, though the domain drinktractor.com supports online presence.
- Headquarters Coeur D'alene, United States
- Founders Travis Potter
- SectorsConsumer
- Website drinktractor.com
- Social LinkedIn X Facebook
- Legal Name Tractor Beverages Inc.
- Total Equity Funding$92.53M (USD)
in 5 rounds
- Latest Funding Round$8.59M (USD), Series D
Feb 2025
- InvestorsKeurig Dr Pepper
& 1 more
Products & Services of Tractor Beverage
Tractor Beverage offers a comprehensive portfolio of products and services, including Craft Beverages and Tractor Finder.
Organic craft beverages are produced and offered for consumption and agricultural use.
A service is provided for locating tractors and related equipment to support farming activities.
Funding Insights of Tractor Beverage
Tractor Beverage has successfully raised a total of $92.53M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $8.59 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $92.53M
- Total Rounds 5
- Last Round Series D — $8.59M
- Investors Count 2
All 5 funding rounds of Tractor Beverage with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2025 | $8.59M | Series D | – | – | – |
| Dec 2024 | $5.47M | Series C | – | – | – |
| Apr 2022 | $60M | Series C | – | Keurig Dr Pepper | – |
| Apr 2020 | $18.48M | Series B | – | – | – |
| Feb 2017 | Seed | – | AF Ventures | – |
2 investors in total: 2 institutional.
Investors in Tractor Beverage
Tractor Beverage has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Keurig Dr Pepper and AF Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A consumer fund focused on emerging growth stage businesses. | afventures.vc | New York, United States | ||
Manufacturer and distributor of hot and cold beverages | 1981 | keurigdrpepper.com | Burlington, United States |
Investor details for Tractor Beverage
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Tractor Beverage
30 people are tracked at Tractor Beverage (22 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Travis Potter | Founder | Leadership |
Luke Emery | CEO | Leadership |
Jacques Durand | Director Of Planning And Procurement | Leadership |
John Martin | Sr. Vice President Of Human Resources | Leadership |
Rachel Vaughn | Senior Sales Director | Leadership |
Brian Barbara | Chief Revenue Officer | Leadership |
Swapna Mony | Vice President of Innovation and Quality | Leadership |
Karl R. Watson | Vice President Of National Accounts | Leadership |
Tim Evans | Director Of Operations | Leadership |
Jacob Bloom | Vice President of Operations | Leadership |
Kevin Sherman | Chief Executive Officer | Leadership |
Dan Kerker | Chief Financial Officer | Leadership |
Kristin C. | Director of National Accounts, West | Leadership |
Elizabeth Thomas | Vice President | Leadership |
Brean Bettencourt | Product Line Director | Leadership |
Megan Kalman | Director of Sales | Leadership |
Andy Blackwell | Director of Sales - Canada | Leadership |
Marissa Elias | Director Of Field Sales- West | Leadership |
Kelly Chosewood | Director Field Sales - East | Leadership |
Alex Ring | Community Director | Leadership |
10 more people are available in the full profile.
Complete people profiles for Tractor Beverage
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Tractor Beverage
3 dated milestones of Tractor Beverage across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Tractor Beverage is founded.
- Funding First funding round.
- Funding Latest funding round, Series D, of $8.6M.
Web traffic of Tractor Beverage
The website of Tractor Beverage (drinktractor.com) receives about 14K visits a month.
- Monthly visits14K
▲ 13.7% vs previous month
Websites whose visitors overlap most with Tractor Beverage. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| azurestandard.com | 100% | #21,582 | View details | ||
bevnet.com | bevnet.com | 100% | #249,787 | – | |
foodservicedirect.com | foodservicedirect.com | 67% | #71,591 | – |
Top companies in Food Processing
3 companies that operate in the same segment as Tractor Beverage (Food Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Coffee, tea, and extract beverage solutions are provided globally. | 2009 | North Little Rock, Arkansas, United States | USD 17 M | USD 1.19 B | 1,410 | |
Multi-category food products are produced and distributed globally. | 1866 | Minneapolis, Minnesota, United States | USD 18.42 B | 33,000 |
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Frequently Asked Questions about Tractor Beverage
Tractor Beverage was founded in 2014 and raised its 1st funding round 3 years after it was founded.
Tractor Beverage is headquartered in Coeur D'alene, United States. It is registered at Coeur D'alene, Idaho, United States.
Luke Emery is the CEO of Tractor Beverage, as recorded in our data.
Tractor Beverage is a funded company, having raised a total of $92.53M across 5 funding rounds to date.
Tractor Beverage was founded in 2014 as a manufacturer in the beverage sector. Juices and various drinks are produced through its operations, with a focus on core beverage manufacturing. The company is led by founder Travis Potter and CEO Luke Emery. No specific geographic location is indicated for its activities, though the domain drinktractor.com supports online presence.
Tractor Beverage offers Craft Beverages and Tractor Finder.
Tractor Beverage has 2 investors. Key investors include Keurig Dr Pepper, and AF Ventures.
Tractor Beverage operates through Tractor Beverages Inc..