About TradeBay
TradeBay is a Retail company based in Stockholm (Sweden) founded in 2020 by Alexander Johansson and Filippa Jedeur Palmgren. Online B2B marketplace platform for fruits. It operates in the Retail and Agriculture sectors. TradeBay has raised $2.21 million across 2 funding rounds from investors including FJ Labs, Antler and DHS Venture Partners. Its chief executive, as recorded, is Filippa Jedeur Palmgren. Its focus areas include B2B E-Commerce, Food & Beverages, Groceries and Farm Products. Its legal entity is TradeBay s.r.o. Its competitors include Snow Cloud, Ninayo and Flaivy.
Company details
TradeBay was founded in 2020 in Stockholm, Sweden, as an online B2B marketplace focused on the fruits sector. Connections between buyers and sellers are enabled through the platform, where goods can be browsed, offers or requests placed, and deals negotiated in real-time. Operations are centered on facilitating trade communities within the agricultural produce industry.
- Headquarters Stockholm, Sweden
- Founders Alexander Johansson, Filippa Jedeur Palmgren
- SectorsRetailAgriculture
- Email••••••••
- Phone•••• ••••
- Website tradebay.co
- Social LinkedIn
- Legal Name Tradebay S.R.O.
- Total Equity Funding$2.21M (USD)
in 2 rounds
- Latest Funding Round$1.11M (USD), Seed
Mar 2021
- InvestorsFJ Labs
& 3 more
Funding Insights of TradeBay
TradeBay has successfully raised a total of $2.21M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.11 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.21M
- Total Rounds 2
- Last Round Seed — $1.11M
- First Round $1.1M
(Aug 2020)
- Investors Count 4
All 2 funding rounds of TradeBay with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $1.11M | Seed | – | FJ Labs, DHS Venture Partners | – |
| Aug 2020 | $1.1M | Seed | – | Antler | – |
4 investors in total: 4 institutional.
Investors in TradeBay
TradeBay has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include FJ Labs, Antler and DHS Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investing and founder support services are offered globally by Antler. | 2018 | antler.co | ||
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
A venture capital firm focused on supporting entrepreneurs. | dhsventurepartners.com | |||
| j12.vc |
Investor details for TradeBay
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- Complete investor list
- Round participation
- Investor portfolios
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People of TradeBay
10 people are tracked at TradeBay (3 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Alexander Johansson | Founder | Leadership |
Filippa Jedeur Palmgren | Founder & CEO | Leadership |
Philip Korinek | CMO | Leadership |
Viktorie Vítková | Marketplace Team Leader | Team |
David Vurbs | Software Developer | Team |
Artem Khaustov | Country Manager Intern Russia | Team |
Roman Gdovjak | Expansion Manager & Country Manager | Team |
Samuel Štric | Country Manager | Team |
Simone Grasso | Country Manager | Team |
Roland Thompson | Country Manager | Team |
Complete people profiles for TradeBay
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- Team structure
- Board tenure
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Timeline of TradeBay
3 dated milestones of TradeBay across 1 years, from founding to its latest funding, stage changes and deals.
- Founded TradeBay is founded.
- Funding First funding round of $1.1M.
- Funding Latest funding round, Seed, of $1.1M.
Competitors of TradeBay
TradeBay has 3 listed competitors in our database. They include Snow Cloud, Ninayo and Flaivy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| snomoln.se | 2018 | Helsingborg, Sweden | Provider of waste management solutions | |||
| ninayo.com | 2015 | Vaxjo, Sweden | Provider of tech-based farming services for farmers | |||
| flaivy.com | 2014 | Stockholm, Sweden | Online platform offering multi category grocery products |
Detailed competitors of TradeBay
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Related news about Tradebay
Complete news archive for TradeBay
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Frequently Asked Questions about TradeBay
TradeBay was founded in 2020.
TradeBay is headquartered in Stockholm, Sweden.
Filippa Jedeur Palmgren is the CEO of TradeBay, as recorded in our data. They have also founded this company.
TradeBay is a funded company, having raised a total of $2.21M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.1M, raised on Aug 2020.
TradeBay was founded in 2020 in Stockholm, Sweden, as an online B2B marketplace focused on the fruits sector. Connections between buyers and sellers are enabled through the platform, where goods can be browsed, offers or requests placed, and deals negotiated in real-time. Operations are centered on facilitating trade communities within the agricultural produce industry.
TradeBay's top competitors include Snow Cloud, Flaivy and Ninayo.
TradeBay has 4 investors. Key investors include FJ Labs, Antler, DHS Venture Partners, and J12.
TradeBay operates through Tradebay S.R.O..