About Trader
Trader is a Technology company based in Toronto (Canada) founded in 1975, and was acquired by AutoScout24 in August 2024. Automotive digital marketing solutions are provided to dealers and retailers. It operates in the Technology and Transportation, Automotive & Logistics sectors. Trader has completed 1 acquisition, including LesPAC. Its chief executive, as recorded, is Sebastian Baldwin. Its website go.trader.ca draws about 22 thousand monthly visits. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and Automotive.
Company details
Trader was founded in 1975 in Toronto, Canada, and operates within the automotive sector. Digital marketing solutions and services are delivered to dealers and retailers, encompassing custom websites, online marketplaces, listing platforms, branding and advertising options, inventory management systems, web traffic and SEO tools, and conversion mechanisms. The companys focus remains on supporting digital operations for automotive businesses in North America.
- Headquarters Toronto, Canada
- Stage Acquired
- SectorsTechnologyTransportation, Automotive & Logistics
- Email••••••••
- Phone•••• ••••
- Website go.trader.ca
- Social LinkedIn X Facebook
- Acquired by AutoScout24 (Aug 2024)
- Investors
- Investments & Acquisitions
- Acquired byAutoScout24
(Aug 2024)
Investors in Trader
Trader has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include AutoScout24.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Used and new vehicles are listed on an online platform. | 1998 | autoscout24.com | Grunwald, Germany |
Investor details for Trader
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Trader
1 people are tracked at Trader (1 in leadership).
| Name | Role | Group |
|---|---|---|
Sebastian Baldwin | CEO & President | Leadership |
Complete people profiles for Trader
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Trader
Trader has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include LesPAC.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online classifieds platform for postings and searches in diverse categories. | lespac.com | Montreal, Canada | 1996 | Jun 2019 | $19M |
Complete acquisition details for Trader
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- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Trader
3 dated milestones of Trader across 49 years, from founding to its latest funding, stage changes and deals.
- Founded Trader is founded.
- Acquisition Acquires LesPAC.
- Exit Acquired by AutoScout24.
Web traffic of Trader
The website of Trader (go.trader.ca) receives about 22K visits a month.
- Monthly visits22K
▲ 31.9% vs previous month
Websites whose visitors overlap most with Trader. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
carsandcars.ca | carsandcars.ca | 100% | #885,550 | – | |
canadianautodealer.ca | canadianautodealer.ca | 97% | #1,210,518 | – | |
carterauto.com | carterauto.com | 95% | #5,420,032 | – | |
cartergm.com | cartergm.com | 92% | #1,162,729 | – | |
leaseprogressive.com | leaseprogressive.com | 92% | #5,192,689 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 35 similar websites and full traffic analytics for Trader
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- 35 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about Trader
Trader was founded in 1975.
Trader is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Sebastian Baldwin is the CEO of Trader, as recorded in our data.
Trader was founded in 1975 in Toronto, Canada, and operates within the automotive sector. Digital marketing solutions and services are delivered to dealers and retailers, encompassing custom websites, online marketplaces, listing platforms, branding and advertising options, inventory management systems, web traffic and SEO tools, and conversion mechanisms. The companys focus remains on supporting digital operations for automotive businesses in North America.
Trader has made 1 acquisition, including LesPAC.
Trader has 1 investor. Key investors include AutoScout24.
Yes. Trader was acquired by AutoScout24 in August 2024.