About Tradera
Tradera is a Retail company based in Stockholm (Sweden) founded in 1999. Online Swedish marketplace for auctions and fixed-price item sales. Tradera has raised $81 million across 2 funding rounds from investors including eBay, Ceder Capital and Provider Investment. Its chief executive, as recorded, is ‎Stefan Oberg. Its website tradera.com draws about 12.7 million monthly visits. The company has since been acquired. Tradera offers products and services including Tradera Marketplace, Auction Listings, and Fixed-Price Sales. Its focus areas include Horizontal E-Commerce, Second Hand, Marketplace and B2C. Its competitors include Barnebys, PS Auction and BidBuy; 1 of its 3 listed competitors has raised funding.
Company details
The company was founded in 1999 and is headquartered in Stockholm, Sweden. An e-commerce platform is operated, focusing on categories such as clothing, music, collectibles, and electronics. Over 1.2 million unique visitors are attracted weekly, with more than one million listings available. Initially centered on private auctions, the site now supports purchases of new and second-hand items through both auction and fixed-price formats.
- Total Equity Funding$81M (USD)
in 2 rounds
- Latest Funding Round$81M (USD), Private Equity Round
Oct 2022
- InvestorseBay
& 2 more
Products & Services of Tradera
Tradera offers a comprehensive portfolio of products and services, including Tradera Marketplace, Auction Listings, and Fixed-Price Sales.
Service for trading second-hand items via auctions and listings
Feature allowing users to bid on and sell used goods online
Option for direct buying and selling of second-hand products
Apps and channels of Tradera
Tradera publishes 2 mobile apps with over 1M+ downloads.
Funding Insights of Tradera
Tradera has successfully raised a total of $81M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round of $81 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $81M
- Total Rounds 2
- Last Round Private Equity Round — $81M
- Investors Count 2
All 2 funding rounds of Tradera with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2022 | $81M | Private Equity Round | – | Ceder Capital | – |
| Jun 1999 | Unspecified | – | – |
3 investors in total: 3 institutional.
Investors in Tradera
Tradera has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include eBay, Ceder Capital and Provider Investment.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech-focused startups are invested in by stage-agnostic VC firm Provider. | providerinvestment.se | Stockholm, Sweden | ||
Investments are focused on sustainable and profitable growth companies. | cedercapital.se | Stockholm, Sweden | ||
Multi-category consumer products are sold via an online marketplace platform. | 1995 | ebay.com | San Jose, United States |
Investor details for Tradera
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People of Tradera
25 people are tracked at Tradera (5 in leadership, 20 in team).
| Name | Role | Group |
|---|---|---|
Stefan Oberg | CEO | Leadership |
Stefan Öberg | CEO | Leadership |
Niclas Hjelm | Head Of Trust And Safety, Compliance & Privacy | Leadership |
Irene Werge | Head Of Finance - CFO | Leadership |
Daniel Wiskman | Chief Product Officer | Leadership |
Soren Sabet Sarvestany | Data & Ai Team Leader | Team |
Gustaf Rosenblad | Fullstack AI Engineer & Engineering Manager (apps) | Team |
Gustav Beck-Norén | Software Engineer | Team |
Sara Brändström | Data Engineer | Team |
Tove L. | Säkerhetsspecialist | Team |
Mathias Brenckert | Financial Controller | Team |
Ronnie Pollard | Foreign Exchange Trader | Team |
Sarah Wing | Product Designer | Team |
Joel Bylander | Senior Business Controller | Team |
Åsa Gren | Financial Controller Interim | Team |
Antwan Coleman | Foreign Exchange Trader | Team |
Equilla Scott | Foreign Exchange Trader | Team |
Robert MacFie | Full Stack Developer | Team |
Astrid Ingels | Product Owner | Team |
Richard Nilsark | Software Developer | Team |
5 more people are available in the full profile.
Complete people profiles for Tradera
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Timeline of Tradera
4 dated milestones of Tradera across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Tradera is founded.
- Funding First funding round.
- Exit Acquired by eBay.
- Funding Latest funding round, Private Equity Round, of $81.0M.
Competitors of Tradera
Tradera has 3 listed competitors in our database, 1 of them funded. They include Barnebys, PS Auction and BidBuy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| barnebys.com | 2011 | Stockholm, Sweden | $21.42M | Online listing platform to search and buy new and pre-owned arts & collectibles | ||
| psauction.com | 1958 | Svenljunga, Sweden | Used multi-category products are auctioned through an online platform. | |||
| bidbuy.se | 2015 | Uppsala, Sweden | Functions as an online auction platform for multi-category secondhand products. |
Detailed competitors of Tradera
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Web traffic of Tradera
The website of Tradera (tradera.com) receives about 12.7M visits a month and ranks #3,007 among all websites worldwide, #8 in Auctions.
- Monthly visits12.7M
▼ 0.6% vs previous month
- Unique visitors2M
per month
- Global rank#3,007
among all websites
- Category rank#8
E-commerce and Shopping · Auctions
- Bounce rate32%
- Pages per visit9.1
- Average visit6 min 05 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with Tradera. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| blocket.se | 100% | 18.9M | #1,157 | View details | |
| auctionet.com | 95% | 3.2M | #16,017 | View details | |
| prisjakt.nu | 82% | #8,503 | View details | ||
barnebys.se | barnebys.se | 80% | #182,899 | – | |
| hood.de | 74% | 1.8M | #35,016 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Tradera
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Related news about Tradera
Complete news archive for Tradera
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Frequently Asked Questions about Tradera
Tradera was founded in 1999.
Tradera is headquartered in Stockholm, Sweden.
‎Stefan Oberg is the CEO of Tradera, as recorded in our data.
Tradera is a funded company, having raised a total of $81M across 2 funding rounds to date.
The company was founded in 1999 and is headquartered in Stockholm, Sweden. An e-commerce platform is operated, focusing on categories such as clothing, music, collectibles, and electronics. Over 1.2 million unique visitors are attracted weekly, with more than one million listings available. Initially centered on private auctions, the site now supports purchases of new and second-hand items through both auction and fixed-price formats.
Tradera's top competitors include Barnebys, PS Auction and BidBuy.
Tradera offers Tradera Marketplace, Auction Listings, and Fixed-Price Sales.
Tradera has 3 investors. Key investors include eBay, Ceder Capital, and Provider Investment.
Yes. Tradera was acquired by eBay in April 2006.
Yes. Tradera publishes Tradera – buy & sell and 1 more app, with over 1 million downloads.
The website of Tradera receives about 12.7 million visits a month and ranks #3,007 among all websites worldwide.