About Tradera
Tradera is a company based in Stockholm (Sweden) founded in 1999.. Tradera has raised $81 million across 2 funding rounds from investors including eBay, Ceder Capital and Provider Investment. Tradera offers products and services including Tradera Marketplace, Auction Listings, and Fixed-Price Sales. Tradera operates in a competitive market with competitors including Barnebys, PS Auction and BidBuy, among others.
- Headquarter Stockholm, Sweden
-
Sectors
Retail
-
Phone
*********
-
Website
*********
-
Social
*********
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$81 M (USD)
in 2 rounds
-
Latest Funding Round
$81 M (USD), Private Equity Round
Oct 17, 2022
-
Investors
eBay
& 2 more
-
Employee Count
Employee Count
-
Acquired by
& 1 more
(Dec 15, 2021)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Tradera
Tradera offers a comprehensive portfolio of products and services, including Tradera Marketplace, Auction Listings, and Fixed-Price Sales. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Service for trading second-hand items via auctions and listings
Feature allowing users to bid on and sell used goods online
Option for direct buying and selling of second-hand products
Unlock access to complete
Funding Insights of Tradera
Tradera has successfully raised a total of $81M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round round of $81 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Private Equity Round — $81.0M
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2022 | Amount | Private Equity Round - Tradera | Valuation | Ceder Capital |
|
| Jun, 1999 | Amount | Unspecified - Tradera | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Tradera
Tradera has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include eBay, Ceder Capital and Provider Investment. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Tech-focused startups are invested in by stage-agnostic VC firm Provider.
|
Founded Year | Domain | Location | |
|
Investments are focused on sustainable and profitable growth companies.
|
Founded Year | Domain | Location | |
|
Multi-category consumer products are sold via an online marketplace platform.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Tradera
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Tradera
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tradera Comparisons
Competitors of Tradera
Tradera operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Barnebys, PS Auction and BidBuy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online listing platform to search and buy new and pre-owned arts & collectibles
|
|
| domain | founded_year | HQ Location |
Used multi-category products are auctioned through an online platform.
|
|
| domain | founded_year | HQ Location |
Functions as an online auction platform for multi-category secondhand products.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Tradera
Frequently Asked Questions about Tradera
When was Tradera founded?
Tradera was founded in 1999.
Where is Tradera located?
Tradera is headquartered in Stockholm, Sweden.
Who is the current CEO of Tradera?
Stefan Oberg is the current CEO of Tradera.
Is Tradera a funded company?
Tradera is a funded company, having raised a total of $81M across 2 funding rounds to date.
What does Tradera do?
The company was founded in 1999 and is headquartered in Stockholm, Sweden. An e-commerce platform is operated, focusing on categories such as clothing, music, collectibles, and electronics. Over 1.2 million unique visitors are attracted weekly, with more than one million listings available. Initially centered on private auctions, the site now supports purchases of new and second-hand items through both auction and fixed-price formats.
Who are the top competitors of Tradera?
Tradera's top competitors include Barnebys, PS Auction and BidBuy.
What products or services does Tradera offer?
Tradera offers Tradera Marketplace, Auction Listings, and Fixed-Price Sales.
Who are Tradera's investors?
Tradera has 3 investors. Key investors include eBay, Ceder Capital, and Provider Investment.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.