TradeWindow

Auckland, New Zealand Founded: 2018 • Age: 8 yrs
SaaS platform for supply chain visibility and compliance is offered.
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About TradeWindow

TradeWindow is a company based in Auckland (New Zealand) founded in 2018 by Kerry Friend.. TradeWindow has raised $6.3 million across 3 funding rounds from investors including ASB Bank, Quayside Holdings and Te Hana Te Ao Marama. The company has 25 employees as of March 31, 2024. TradeWindow has completed 2 acquisitions, including Cyberfreight and Rfider. TradeWindow offers products and services including TradeWindow Prodoc, TradeWindow Freight, TradeWindow Origin, and TradeWindow Cube. TradeWindow operates in a competitive market with competitors including FourKites, ORBCOMM, Amber Road, Everstream Analytics and Blume Global, among others.

  • Headquarter Auckland, New Zealand
  • Employees 25 as on 31 Mar, 2024
  • Founders Kerry Friend
  • Stage Public
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Trade Window Holdings Ltd.
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
    $4.5 M (USD)
    29.96
    as on Mar 31, 2024
  • Net Profit
    $-1.97 M (USD)
    56.1
    as on Mar 31, 2024
  • EBITDA
    $-880.14 K (USD)
    78.25
    as on Mar 31, 2024
  • Total Equity Funding
    $6.3 M (USD)

    in 3 rounds

  • Latest Funding Round
    $4.54 M (USD), Series A

    Dec 17, 2020

  • Investors
    ASB Bank

    & 2 more

  • Employee Count
    25

    as on Mar 31, 2024

  • Investments & Acquisitions
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IPO & Listings of TradeWindow

TradeWindow is a publicly listed company on the NZX with ticker symbol TWL in New Zealand, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NZX · Ticker: TWL . Sector: Technology services · New Zealand

Products & Services of TradeWindow

TradeWindow offers a comprehensive portfolio of products and services, including TradeWindow Prodoc, TradeWindow Freight, TradeWindow Origin, and TradeWindow Cube. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Manages export documentation and compliance processes efficiently.

Handles freight operations, tracking, and supply chain visibility.

Tracks product origins and ensures supply chain transparency.

Facilitates data integration for trade participants.

People of TradeWindow
Headcount 50-200
Employee Profiles 11
Employee Profiles
People
Alec Zeng
Chapter Lead
People
Carole Giles
Product Manager
People
Sheree Koster
Operations Coordinator
People
Dewald Janse van Rensburg
Chief Operating Officer

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Funding Insights of TradeWindow

TradeWindow has successfully raised a total of $6.3M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $4.54 million completed in December 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $4.5M
  • First Round
  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2020 Amount Series A - TradeWindow Valuation ASB Bank
Dec, 2019 Amount Seed - TradeWindow Valuation Tehana
Aug, 2019 Amount Seed - TradeWindow Valuation ASB Bank
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in TradeWindow

TradeWindow has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include ASB Bank, Quayside Holdings and Te Hana Te Ao Marama. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Diversified investment fund management for Bay of Plenty is provided.
Founded Year Domain Location
Commercial banking services are provided across New Zealand.
Founded Year Domain Location
A Maori cultural centre in Auckland is operated.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by TradeWindow

TradeWindow has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Cyberfreight and Rfider. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Offers software solutions to increase supply chain visibility
2017
A software suite is provided for freight forwarders and brokers.
2012
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - TradeWindow

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Tradewindow Comparisons

Employees
+
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Competitors of TradeWindow

TradeWindow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as FourKites, ORBCOMM, Amber Road, Everstream Analytics and Blume Global, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AI and web-based visibility solutions for supply chains are developed.
domain founded_year HQ Location
M2M communication solutions for asset tracking and management are provided.
domain founded_year HQ Location
Cloud-based global trade management solutions are provided to enterprises.
domain founded_year HQ Location
Supply chain risks are analyzed via AI and SaaS platforms.
domain founded_year HQ Location
Cloud-based supply chain visibility solutions are provided for logistics stakeholders.
domain founded_year HQ Location
Compliance and ESG management software is provided for supply chains.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Tradewindow

Frequently Asked Questions about TradeWindow

When was TradeWindow founded?

TradeWindow was founded in 2018 and raised its 1st funding round 1 year after it was founded.

Where is TradeWindow located?

TradeWindow is headquartered in Auckland, New Zealand.

Is TradeWindow a funded company?

TradeWindow is a funded company, having raised a total of $6.3M across 3 funding rounds to date.

How many employees does TradeWindow have?

As of Mar 31, 2024, the latest employee count at TradeWindow is 25.

What is the annual revenue of TradeWindow?

Annual revenue of TradeWindow is $4.5M as on Mar 31, 2024.

What does TradeWindow do?

TradeWindow was founded in 2018 in Auckland, New Zealand, as a provider of a SaaS-based online platform focused on supply chain visibility and compliance. Modules for compliance solutions, product traceability, and visibility are included in the platform. Software solutions for trade administration, origin certification, real-time risk tracking, and product documentation are also developed and maintained by the company in the logistics and trade sector.

Who are the top competitors of TradeWindow?

TradeWindow's top competitors include FourKites, ORBCOMM and Amber Road.

What products or services does TradeWindow offer?

TradeWindow offers TradeWindow Prodoc, TradeWindow Freight, TradeWindow Origin, and TradeWindow Cube.

Is TradeWindow publicly traded?

Yes, TradeWindow is publicly traded on NZX under the ticker symbol TWL.

How many acquisitions has TradeWindow made?

TradeWindow has made 2 acquisitions, including Cyberfreight, and Rfider.

Who are TradeWindow's investors?

TradeWindow has 3 investors. Key investors include ASB Bank, Quayside Holdings, and Te Hana Te Ao Marama.

What is TradeWindow's ticker symbol?

The ticker symbol of TradeWindow is TWL on NZX.

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