TradeWindow

Auckland, New Zealand Founded: 2018 • Age: 8 yrs
SaaS platform for supply chain visibility and compliance is offered.
Annual revenue $4.6M Latest available
Total funding $6.3M 3 rounds
Employees 25 Tracked headcount
Investors 3 Known backers
Products 4 Services tracked
Competitors 8 Brand Intelligence

About TradeWindow

TradeWindow is a company based in Auckland (New Zealand) founded in 2018 by Kerry Friend. TradeWindow has raised $6.3 million across 3 funding rounds from investors including ASB Bank, Quayside Holdings and Te Hana Te Ao Marama. The company has 25 employees as of March 31, 2024. TradeWindow has completed 2 acquisitions, including Cyberfreight and Rfider. TradeWindow offers products and services including TradeWindow Prodoc, TradeWindow Freight, TradeWindow Origin, and TradeWindow Cube. TradeWindow operates in a competitive market with competitors including FourKites, ORBCOMM, Amber Road, Everstream Analytics and Blume Global, among others.

  • Headquarter Auckland, New Zealand
  • Employees 25 as on 31 Mar, 2024
  • Founders Kerry Friend
  • Stage Public
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Trade Window Holdings Ltd.
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $4.56 M (USD)
    29.96
    as on Mar 31, 2025
  • Net Profit
    -$2 M (USD)
    56.1
    as on Mar 31, 2025
  • EBITDA
    -$892.02 K (USD)
    78.25
    as on Mar 31, 2025
  • Total Equity Funding
    $6.3 M (USD)

    in 3 rounds

  • Latest Funding Round
    $4.54 M (USD), Series A

    Dec 17, 2020

  • Investors
    ASB Bank

    & 2 more

  • Employee Count
    25

    as on Mar 31, 2024

  • Investments & Acquisitions
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IPO & Listings of TradeWindow

TradeWindow is a publicly listed company on the NZX with ticker symbol TWL in New Zealand, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NZX · Ticker: TWL · Sector: Technology services · New Zealand

Products & Services of TradeWindow

TradeWindow offers a comprehensive portfolio of products and services, including TradeWindow Prodoc, TradeWindow Freight, TradeWindow Origin, and TradeWindow Cube.

Product name locked
Category locked
Primary

Manages export documentation and compliance processes efficiently.

Product name locked
Category locked
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Handles freight operations, tracking, and supply chain visibility.

Product name locked
Category locked
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Tracks product origins and ensures supply chain transparency.

Product name locked
Category locked
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Facilitates data integration for trade participants.

People of TradeWindow

Headcount 50-200
Employee Profiles 11
Employee Profiles
People
Alec Zeng
Chapter Lead
People
Carole Giles
Product Manager
People
Sheree Koster
Operations Coordinator
People
Dewald Janse van Rensburg
Chief Operating Officer

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Funding Insights of TradeWindow

TradeWindow has successfully raised a total of $6.3M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $4.54 million completed in December 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in TradeWindow

TradeWindow has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include ASB Bank, Quayside Holdings and Te Hana Te Ao Marama.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Diversified investment fund management for Bay of Plenty is provided.
Locked Locked Locked
Commercial banking services are provided across New Zealand.
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A Maori cultural centre in Auckland is operated.
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Investor details for TradeWindow

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  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by TradeWindow

TradeWindow has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Cyberfreight and Rfider.

Investments
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Investment portfolio details for TradeWindow

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  • Portfolio identities
  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Offers software solutions to increase supply chain visibility
Locked Locked 2017 Locked
A software suite is provided for freight forwarders and brokers.
Locked Locked 2012 Locked
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Complete acquisition details for TradeWindow

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  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - TradeWindow

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Detailed financials for TradeWindow

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  • Profit trends
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Tradewindow Comparisons

TradeWindow Primary company
Description
SaaS platform for supply chain visibility and compliance is ...
Location
Auckland, New Zealand
Founded Year
2018
Annual Revenue
$4.56 M (USD)
Net Profit
-$2 M (USD)
EBITDA
-$892.02 K (USD)
Employees
25
As of 2024
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Peer comparison for TradeWindow

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Competitors of TradeWindow

TradeWindow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as FourKites, ORBCOMM, Amber Road, Everstream Analytics and Blume Global, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
AI and web-based visibility solutions for supply chains are developed.
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M2M communication solutions for asset tracking and management are provided.
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Cloud-based global trade management solutions are provided to enterprises.
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Supply chain risks are analyzed via AI and SaaS platforms.
Locked Locked Locked
Cloud-based supply chain visibility solutions are provided for logistics stakeholders.
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Compliance and ESG management software is provided for supply chains.
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Detailed competitors of TradeWindow

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Tradewindow

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Complete news archive for TradeWindow

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  • Full article archive
  • Source and publication date
  • Older coverage
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Frequently Asked Questions about TradeWindow

TradeWindow was founded in 2018 and raised its 1st funding round 1 year after it was founded.

TradeWindow is headquartered in Auckland, New Zealand.

TradeWindow is a funded company, having raised a total of $6.3M across 3 funding rounds to date.

As of Mar 31, 2024, the latest employee count at TradeWindow is 25.

Annual revenue of TradeWindow is $4.56M as on Mar 31, 2025.

TradeWindow was founded in 2018 in Auckland, New Zealand, as a provider of a SaaS-based online platform focused on supply chain visibility and compliance. Modules for compliance solutions, product traceability, and visibility are included in the platform. Software solutions for trade administration, origin certification, real-time risk tracking, and product documentation are also developed and maintained by the company in the logistics and trade sector.

TradeWindow's top competitors include FourKites, ORBCOMM and Amber Road.

TradeWindow offers TradeWindow Prodoc, TradeWindow Freight, TradeWindow Origin, and TradeWindow Cube.

Yes, TradeWindow is publicly traded on NZX under the ticker symbol TWL.

TradeWindow has made 2 acquisitions, including Cyberfreight, and Rfider.

TradeWindow has 3 investors. Key investors include ASB Bank, Quayside Holdings, and Te Hana Te Ao Marama.

The ticker symbol of TradeWindow is TWL on NZX.

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