&Tradition

Copenhagen, Denmark Founded: 2010 • Age: 16 yrs Acquired By HAY
Furniture and lighting products are manufactured in Copenhagen, Denmark.

About &Tradition

&Tradition is a company based in Copenhagen (Denmark) founded in 2010 by Martin Kornbek Hansen was acquired by HAY in September 2016.. The company has 128 employees as of March 31, 2024. &Tradition operates in a competitive market with competitors including Knoll, Bolia, Fritz Hansen, Laura Ashley and Steens Group, among others.

  • Headquarter Copenhagen, Denmark
  • Employees 128 as on 31 Mar, 2024
  • Founders Martin Kornbek Hansen
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Legal Name &Tradition A/S
Operational Areas
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    128

    as on Mar 31, 2024

  • Acquired by
    HAY

    (Sep 23, 2016)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal
People of &Tradition
Headcount 50-200
Employee Profiles 5
Employee Profiles
People
Alexander Furland
Cheif Sales Officer
People
Kamila Tyczyńska
Sustainability Communications Specialist
People
Kim Louise Lundbeck Ettrup
Head Of Sustainability And Compliance

Unlock access to complete

Funding Insights of &Tradition

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in &Tradition

&Tradition has secured backing from 1 investor. Prominent investors backing the company include HAY. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by &Tradition

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Tradition

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

&Tradition Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of &Tradition

&Tradition operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Knoll, Bolia, Fritz Hansen, Laura Ashley and Steens Group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Modern furniture for homes and offices is designed and manufactured.
domain founded_year HQ Location
Brand of home furnishing products
domain founded_year HQ Location
Home furnishings are manufactured and retailed globally.
domain founded_year HQ Location
Home goods are retailed online and through international stores.
domain founded_year HQ Location
Designer & manufacturer furniture
domain founded_year HQ Location
Home furnishings are retailed through a chain of stores.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on &Tradition

Frequently Asked Questions about &Tradition

When was &Tradition founded?

&Tradition was founded in 2010.

Where is &Tradition located?

&Tradition is headquartered in Copenhagen, Denmark.

Who is the current CEO of &Tradition?

Martin Kornbek Hansen is the current CEO of &Tradition. They have also founded this company.

How many employees does &Tradition have?

As of Mar 31, 2024, the latest employee count at &Tradition is 128.

What does &Tradition do?

Tradition was established in 2010 in Copenhagen, Denmark, as a manufacturer within the furniture and lighting sector. Operations focus on the production and distribution of design-oriented products, with emphasis on collaboration with international designers. The company is led by founder Martin Kornbek Hansen as CEO. Activities are centered in Europe, serving global markets through retail and wholesale channels.

Who are the top competitors of &Tradition?

&Tradition's top competitors include Knoll, Laura Ashley and Bolia.

Who are &Tradition's investors?

&Tradition has 1 investor. Key investors include HAY.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available