About &Tradition
&Tradition is a company based in Copenhagen (Denmark) founded in 2010 by Martin Kornbek Hansen was acquired by HAY in September 2016.. The company has 128 employees as of March 31, 2024. &Tradition operates in a competitive market with competitors including Knoll, Bolia, Fritz Hansen, Laura Ashley and Steens Group, among others.
- Headquarter Copenhagen, Denmark
- Employees 128 as on 31 Mar, 2024
- Founders Martin Kornbek Hansen
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Sectors
Consumer
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Phone
*********
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Website
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- Legal Name &Tradition A/S
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Funding Insights of &Tradition
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in &Tradition
&Tradition has secured backing from 1 investor. Prominent investors backing the company include HAY. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by &Tradition
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Tradition
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
&Tradition Comparisons
Competitors of &Tradition
&Tradition operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Knoll, Bolia, Fritz Hansen, Laura Ashley and Steens Group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Modern furniture for homes and offices is designed and manufactured.
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| domain | founded_year | HQ Location |
Brand of home furnishing products
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| domain | founded_year | HQ Location |
Home furnishings are manufactured and retailed globally.
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| domain | founded_year | HQ Location |
Home goods are retailed online and through international stores.
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| domain | founded_year | HQ Location |
Designer & manufacturer furniture
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| domain | founded_year | HQ Location |
Home furnishings are retailed through a chain of stores.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about &Tradition
When was &Tradition founded?
&Tradition was founded in 2010.
Where is &Tradition located?
&Tradition is headquartered in Copenhagen, Denmark.
Who is the current CEO of &Tradition?
Martin Kornbek Hansen is the current CEO of &Tradition. They have also founded this company.
How many employees does &Tradition have?
As of Mar 31, 2024, the latest employee count at &Tradition is 128.
What does &Tradition do?
Tradition was established in 2010 in Copenhagen, Denmark, as a manufacturer within the furniture and lighting sector. Operations focus on the production and distribution of design-oriented products, with emphasis on collaboration with international designers. The company is led by founder Martin Kornbek Hansen as CEO. Activities are centered in Europe, serving global markets through retail and wholesale channels.
Who are the top competitors of &Tradition?
&Tradition's top competitors include Knoll, Laura Ashley and Bolia.
Who are &Tradition's investors?
&Tradition has 1 investor. Key investors include HAY.