About Traffic Guard
Traffic Guard is a company based in Perth (Australia) founded in 2016 by Mathew Ratty and Luke Taylor.. Traffic Guard has raised $6.5 million across 1 funding round. Traffic Guard offers products and services including Search Click Fraud Prevention, Performance Max, Mobile User Acquisition, and Social Media Protection. Traffic Guard operates in a competitive market with competitors including DoubleVerify, Integral Ad Science, Pixalate, ClearTrust and Trustev, among others.
- Headquarter Perth, Australia
- Founders Mathew Ratty, Luke Taylor
-
Sectors
Industrial Goods & ManufacturingMedia & Entertainment Technology
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Trafficguard Pty Ltd
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$6.5 M (USD)
in 1 rounds
-
Latest Funding Round
$6.5 M (USD), Series A
Jun 22, 2023
-
Investors
-
Employee Count
Employee Count
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Traffic Guard
Traffic Guard offers a comprehensive portfolio of products and services, including Search Click Fraud Prevention, Performance Max, Mobile User Acquisition, and Social Media Protection. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Detects and blocks invalid clicks on search campaigns for genuine engagement.
Provides insights to enhance ROI in Google Performance Max campaigns.
Monitors and validates mobile ad traffic to ensure real user growth.
Identifies and eliminates invalid traffic on social platforms.
Funding Insights of Traffic Guard
Traffic Guard has successfully raised a total of $6.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $6.5 million completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $6.5M
-
First Round
First Round
(22 Jun 2023)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2023 | Amount | Series A - Traffic Guard | Valuation |
investors |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Traffic Guard
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Traffic Guard
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Traffic Guard Comparisons
Competitors of Traffic Guard
Traffic Guard operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as DoubleVerify, Integral Ad Science, Pixalate, ClearTrust and Trustev, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Ad verification solutions are delivered for digital media campaigns.
|
|
| domain | founded_year | HQ Location |
AI powered ad fraud detection software
|
|
| domain | founded_year | HQ Location |
Provider of ad fraud protection and compliance analytics platform
|
|
| domain | founded_year | HQ Location |
Platform offering ad fraud detection software
|
|
| domain | founded_year | HQ Location |
Provider of the fraud management solution for the retail industry
|
|
| domain | founded_year | HQ Location |
Ad fraud detection platform is utilized to safeguard advertising budgets.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Traffic Guard
Frequently Asked Questions about Traffic Guard
When was Traffic Guard founded?
Traffic Guard was founded in 2016 and raised its 1st funding round 7 years after it was founded.
Where is Traffic Guard located?
Traffic Guard is headquartered in Perth, Australia. It is registered at Perth, Western Australia, Australia.
Who is the current CEO of Traffic Guard?
Mathew Ratty is the current CEO of Traffic Guard. They have also founded this company.
Is Traffic Guard a funded company?
Traffic Guard is a funded company, having raised a total of $6.5M across 1 funding round to date. The company's 1st funding round was a Series A of $6.5M, raised on Jun 22, 2023.
What does Traffic Guard do?
Platform offering ad fraud detection software. It detects, mitigates, and reports digital ad fraud before it hits the advertising budget. It manages all clients and campaigns, onboard new partners, and monitors performance from a single portal. It provides a portal for direct advertisers to manage all campaigns and supply sources. It can be integrated with Adjust, Tune, AppsFlyer, and Kochava.
Who are the top competitors of Traffic Guard?
Traffic Guard's top competitors include DoubleVerify, Integral Ad Science and Castle.
What products or services does Traffic Guard offer?
Traffic Guard offers Search Click Fraud Prevention, Performance Max, Mobile User Acquisition, and Social Media Protection.