About Traffic Guard
Traffic Guard is an Industrial Goods & Manufacturing company based in Perth (Australia) founded in 2016 by Mathew Ratty and Luke Taylor. It operates in the Industrial Goods & Manufacturing, Media & Entertainment, and Technology sectors. Traffic Guard has raised $6.5 million across 1 funding round. Its chief executive, as recorded, is Mathew Ratty. Its website trafficguard.ai draws about 77 thousand monthly visits. Traffic Guard offers products and services including Search Click Fraud Prevention, Performance Max, Mobile User Acquisition, and Social Media Protection. Its focus areas include Enterprise Applications, AdTech, Ad Verification and Advertiser Centric. Its legal entity is TRAFFICGUARD PTY LTD.
Company details
Platform offering ad fraud detection software. It detects, mitigates, and reports digital ad fraud before it hits the advertising budget. It manages all clients and campaigns, onboard new partners, and monitors performance from a single portal. It provides a portal for direct advertisers to manage all campaigns and supply sources. It can be integrated with Adjust, Tune, AppsFlyer, and Kochava.
- Headquarters Perth, Australia
- Founders Mathew Ratty, Luke Taylor
- SectorsIndustrial Goods & ManufacturingMedia & Entertainment Technology
- Website category Computers Electronics and Technology · Social Networks and Online Communities
- Website trafficguard.ai
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Trafficguard Pty Ltd
- Total Equity Funding$6.5M (USD)
in 1 rounds
- Latest Funding Round$6.5M (USD), Series A
Jun 2023
Products & Services of Traffic Guard
Traffic Guard offers a comprehensive portfolio of products and services, including Search Click Fraud Prevention, Performance Max, Mobile User Acquisition, and Social Media Protection.
Detects and blocks invalid clicks on search campaigns for genuine engagement.
Provides insights to enhance ROI in Google Performance Max campaigns.
Monitors and validates mobile ad traffic to ensure real user growth.
Identifies and eliminates invalid traffic on social platforms.
Apps and channels of Traffic Guard
its YouTube channel TrafficGuard has 746 subscribers and 30 videos.
Videos from Traffic Guard
The most watched videos on Traffic Guard's YouTube channel, TrafficGuard (746 subscribers). Click a video to play it here.
More on TrafficGuard.
Funding Insights of Traffic Guard
Traffic Guard has successfully raised a total of $6.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $6.5 million completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.5M
- Total Rounds 1
- Last Round Series A — $6.5M
- First Round $6.5M
(Jun 2023)
All 1 funding rounds of Traffic Guard with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2023 | $6.5M | Series A | – | – | – |
People of Traffic Guard
2 people are tracked at Traffic Guard (2 in leadership).
| Name | Role | Group |
|---|---|---|
Mathew Ratty | Co-Founder & CEO | Leadership |
Luke Taylor | Co-Founder & CTO | Leadership |
Complete people profiles for Traffic Guard
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Traffic Guard
2 dated milestones of Traffic Guard across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Traffic Guard is founded.
- Funding First funding round of $6.5M.
Web traffic of Traffic Guard
The website of Traffic Guard (trafficguard.ai) receives about 76.5K visits a month and ranks #411,400 among all websites worldwide, #3,065 in Social Networks and Online Communities.
- Monthly visits76.5K
▼ 25.6% vs previous month
- Unique visitors51.6K
per month
- Global rank#411,400
among all websites
- Category rank#3,065
Computers Electronics and Technology · Social Networks and Online Communities
- Bounce rate51%
- Pages per visit1.6
- Average visit10 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Traffic Guard. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mfilterit.com | 100% | 18.2K | #1,582,012 | View details | |
neo-card.sa | neo-card.sa | 92% | #607,644 | – | |
yaqoot.sa | yaqoot.sa | 89% | #195,753 | – | |
| google.com | 88% | 85.8B | #1 | View details | |
hosteasy.in | hosteasy.in | 88% | #2,762,562 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Traffic Guard
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Traffic Guard
Complete news archive for Traffic Guard
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Traffic Guard
Traffic Guard was founded in 2016 and raised its 1st funding round 7 years after it was founded.
Traffic Guard is headquartered in Perth, Australia. It is registered at Perth, Western Australia, Australia.
Mathew Ratty is the CEO of Traffic Guard, as recorded in our data. They have also founded this company.
Traffic Guard is a funded company, having raised a total of $6.5M across 1 funding round to date. The company's 1st funding round was a Series A of $6.5M, raised on Jun 2023.
Platform offering ad fraud detection software. It detects, mitigates, and reports digital ad fraud before it hits the advertising budget. It manages all clients and campaigns, onboard new partners, and monitors performance from a single portal. It provides a portal for direct advertisers to manage all campaigns and supply sources. It can be integrated with Adjust, Tune, AppsFlyer, and Kochava.
Traffic Guard offers Search Click Fraud Prevention, Performance Max, Mobile User Acquisition, and Social Media Protection.
Traffic Guard operates through Trafficguard Pty Ltd.