About Traffic
Traffic is a Transportation, Automotive & Logistics company based in Wayne (United States) founded in 1998, and was acquired by HERE in November 2006. Real-time traffic data is delivered to businesses, consumers, and agencies. It operates in the Transportation, Automotive & Logistics and Technology sectors. Traffic has raised $20 million across 2 funding rounds from investors including HERE and Columbia Partners. The company was acqui-hired. Its focus areas include Enterprise Applications, Data as a Service, Geography and Traffic Data. Its competitors include Inrix, StreetLight and Ushr; 3 of its 3 listed competitors have raised funding.
Company details
Traffic provides real-time traffic information and services to businesses, consumers, and government agencies. It offers traffic data by combining traffic incident and event information with traffic flow data. Its information include vehicle speeds, travel times, and delay times on monitored routes. Their customers include radio and television stations, traffic data services customers, and advertisers. It was acquired by NAVTEK in 2007. NAVTEK was acquired by Matchbin in Nov, 2011. After that Matchbin Becomes Radiate Media.
- Headquarters Wayne, United States
- Stage Public
- SectorsTransportation, Automotive & LogisticsTechnology
- Website traffic.com
- Social X
- Acquired by HERE (Nov 2006)
Funding Insights of Traffic
Traffic has successfully raised a total of $20M across 2 strategic funding rounds. The most recent funding activity was a Post-IPO round of $1.2 million completed in January 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20M
- Total Rounds 2
- Last Round Post-IPO — $1.2M
- First Round $20M
(Jun 2005)
- Investors Count 1
All 2 funding rounds of Traffic with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2015 | $1.2M | Post-IPO | – | – | – |
| Jun 2005 | $20M | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in Traffic
Traffic has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include HERE and Columbia Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Offers investment management services to clients in financial sector. | 1995 | columbiaptrs.com | Chevy Chase, United States | |
Location-based services and mapping solutions are provided globally. | 1985 | here.com | Eindhoven, Netherlands |
Investor details for Traffic
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- Complete investor list
- Round participation
- Investor portfolios
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Timeline of Traffic
5 dated milestones of Traffic across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Traffic is founded.
- Funding First funding round of $20.0M.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by HERE.
- Funding Latest funding round, Post-IPO, of $1.2M.
Competitors of Traffic
Traffic has 3 listed competitors in our database, 3 of them funded. They include Inrix, StreetLight and Ushr.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| inrix.com | 2004 | Kirkland, United States | $143.1M | 126 | Real-time, historical, and predictive traffic data solutions are provided. | |
| streetlightdata.com | 2010 | San Francisco, United States | $40.54M | 95 | Transportation analytics solutions are provided via a data platform. | |
| ushrauto.com | 2014 | Livonia, United States | $10M | 116 | HD mapping solutions are provided for autonomous vehicles. |
Detailed competitors of Traffic
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Traffic
Websites that share an audience with Traffic (traffic.com).
Websites whose visitors overlap most with Traffic. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sigalert.com | 100% | #53,189 | View details | ||
smartraveler.com | smartraveler.com | 100% | – | ||
frixo.com | frixo.com | 93% | #3,265,963 | – | |
keepmoving.co.uk | keepmoving.co.uk | 65% | – | ||
traffic-update.co.uk | traffic-update.co.uk | 63% | #309,125 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Traffic
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Road Transport Tech
3 companies that operate in the same segment as Traffic (Road Transport Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
An online platform providing ride-hailing and food delivery services | 2009 | San Francisco, California, United States | USD 13.21 B | USD 52.02 B | 34,000 | |
Electric kick-scooters are rented through an app-based platform. | 2017 | Miami, Florida, United States | USD 765 M | USD 244.66 M | 953 | |
Self-driving vehicle solutions are developed and deployed for transportation. | 2009 | Mountain View, California, United States | USD 27.1 B |
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Related news about Traffic
Complete news archive for Traffic
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Traffic
Traffic was founded in 1998 and raised its 1st funding round 7 years after it was founded.
Traffic is headquartered in Wayne, United States.
Traffic is a funded company, having raised a total of $20M across 2 funding rounds to date. The company's 1st funding round was a Private Equity Round of $20M, raised on Jun 2005.
Traffic provides real-time traffic information and services to businesses, consumers, and government agencies. It offers traffic data by combining traffic incident and event information with traffic flow data. Its information include vehicle speeds, travel times, and delay times on monitored routes. Their customers include radio and television stations, traffic data services customers, and advertisers. It was acquired by NAVTEK in 2007. NAVTEK was acquired by Matchbin in Nov, 2011. After that Matchbin Becomes Radiate Media.
Traffic's top competitors include Inrix, StreetLight and Ushr.
Traffic has 2 investors. Key investors include HERE, and Columbia Partners.
Yes. Traffic was acquired by HERE in November 2006.