Traffic

Wayne, United States Founded: 1998 • Age: 28 yrs Acquired By HERE
Real-time traffic data is delivered to businesses, consumers, and agencies.
Annual revenue - Latest available
Total funding $20.0M 2 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products - Services tracked
Competitors 9 Brand Intelligence

About Traffic

Traffic is a company based in Wayne (United States) founded in 1998 was acquired by HERE in November 2006. Traffic has raised $20 million across 2 funding rounds from investors including HERE and Columbia Partners. Traffic operates in a competitive market with competitors including Waze, HERE, Inrix, StreetLight and Ushr, among others.

  • Headquarter Wayne, United States
  • Stage Public
  • Sectors
    Transportation, Automotive & Logistics
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Transportation, Automotive & Logistics → Road Transportation & Transit Systems Unlock Sub-Sector Unlock Segment
Technology → Geospatial, Imaging & Sensing Technology Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $20 M (USD)

    in 2 rounds

  • Latest Funding Round
    $1.2 M (USD), Post-IPO

    Jan 07, 2015

  • Investors
    HERE

    & 1 more

  • Employee Count
    Not available
  • Acquired by
    HERE

    (Nov 06, 2006)

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Funding Insights of Traffic

Traffic has successfully raised a total of $20M across 2 strategic funding rounds. The most recent funding activity was a Post-IPO round of $1.2 million completed in January 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Traffic

Traffic has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include HERE and Columbia Partners.

All
Institutional
Investor Description Founded Year Domain Location
Offers investment management services to clients in financial sector.
Locked Locked Locked
Location-based services and mapping solutions are provided globally.
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Investor details for Traffic

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Traffic

Investments
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Investment portfolio details for Traffic

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Traffic

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Detailed financials for Traffic

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Traffic Comparisons

Traffic Primary company
Description
Real-time traffic data is delivered to businesses, consumers...
Location
Wayne, United States
Founded Year
1998
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Traffic

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Traffic

Traffic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Waze, HERE, Inrix, StreetLight and Ushr, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Navigation and carpooling services are provided via a mobile app.
Locked Locked Locked
Location-based services and mapping solutions are provided globally.
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Real-time, historical, and predictive traffic data solutions are provided.
Locked Locked Locked
Transportation analytics solutions are provided via a data platform.
Locked Locked Locked
HD mapping solutions are provided for autonomous vehicles.
Locked Locked Locked
GPR-enabled mapping and tracking systems for vehicles are provided.
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Detailed competitors of Traffic

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Traffic

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Complete news archive for Traffic

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Traffic

Traffic was founded in 1998 and raised its 1st funding round 7 years after it was founded.

Traffic is headquartered in Wayne, United States.

Traffic is a funded company, having raised a total of $20M across 2 funding rounds to date.

Traffic provides real-time traffic information and services to businesses, consumers, and government agencies. It offers traffic data by combining traffic incident and event information with traffic flow data. Its information include vehicle speeds, travel times, and delay times on monitored routes. Their customers include radio and television stations, traffic data services customers, and advertisers. It was acquired by NAVTEK in 2007. NAVTEK was acquired by Matchbin in Nov, 2011. After that Matchbin Becomes Radiate Media.

Traffic's top competitors include Waze, Inrix and HERE.

Traffic has 2 investors. Key investors include HERE, and Columbia Partners.

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