About Traffic
Traffic is a company based in Wayne (United States) founded in 1998 was acquired by HERE in November 2006.. Traffic has raised $20 million across 2 funding rounds from investors including HERE and Columbia Partners. Traffic operates in a competitive market with competitors including Waze, HERE, Inrix, StreetLight and Ushr, among others.
- Headquarter Wayne, United States
- Stage Public
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Sectors
Transportation, Automotive & LogisticsTechnology
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Phone
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Website
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Social
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Funding Insights of Traffic
Traffic has successfully raised a total of $20M across 2 strategic funding rounds. The most recent funding activity was a Post-IPO round of $1.2 million completed in January 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Post-IPO — $1.2M
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First Round
First Round
(01 Jun 2005)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2015 | Amount | Post-IPO - Traffic | Valuation |
investors |
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| Jun, 2005 | Amount | Private Equity Round - Traffic | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Traffic
Traffic has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include HERE and Columbia Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Offers investment management services to clients in financial sector.
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Founded Year | Domain | Location | |
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Location-based services and mapping solutions are provided globally.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Traffic
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Traffic
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Traffic Comparisons
Competitors of Traffic
Traffic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Waze, HERE, Inrix, StreetLight and Ushr, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Navigation and carpooling services are provided via a mobile app.
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| domain | founded_year | HQ Location |
Location-based services and mapping solutions are provided globally.
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| domain | founded_year | HQ Location |
Real-time, historical, and predictive traffic data solutions are provided.
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| domain | founded_year | HQ Location |
Transportation analytics solutions are provided via a data platform.
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| domain | founded_year | HQ Location |
HD mapping solutions are provided for autonomous vehicles.
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| domain | founded_year | HQ Location |
GPR-enabled mapping and tracking systems for vehicles are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Traffic
When was Traffic founded?
Traffic was founded in 1998 and raised its 1st funding round 7 years after it was founded.
Where is Traffic located?
Traffic is headquartered in Wayne, United States.
Is Traffic a funded company?
Traffic is a funded company, having raised a total of $20M across 2 funding rounds to date. The company's 1st funding round was a Private Equity Round of $20M, raised on Jun 01, 2005.
What does Traffic do?
Traffic provides real-time traffic information and services to businesses, consumers, and government agencies. It offers traffic data by combining traffic incident and event information with traffic flow data. Its information include vehicle speeds, travel times, and delay times on monitored routes. Their customers include radio and television stations, traffic data services customers, and advertisers. It was acquired by NAVTEK in 2007. NAVTEK was acquired by Matchbin in Nov, 2011. After that Matchbin Becomes Radiate Media.
Who are Traffic's investors?
Traffic has 2 investors. Key investors include HERE, and Columbia Partners.
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