About TRAFFIC
TRAFFIC is a company based in Cambridge (United Kingdom) founded in 1996. Biodiversity conservation and sustainable development are advanced through non-profit initiatives. Its website traffic.org draws about 65 thousand monthly visits. TRAFFIC offers products and services including Wildlife Trade Monitoring and Education and Training Resources. Its legal entity is TRAFFIC International.
Company details
TRAFFIC was established in 1996 in Cambridge, United Kingdom, as a non-profit entity within the environmental conservation sector. Focus is placed on monitoring wildlife trade, combating illegal trafficking, and supporting policy frameworks for biodiversity protection. Operations extend internationally, with services including research, advocacy, and capacity-building programs delivered in collaboration with governments and organizations. Sustainable development practices are integrated across ecosystems in multiple regions.
- InvestorsU.S. Department of State
& 1 more
Products & Services of TRAFFIC
TRAFFIC offers a comprehensive portfolio of products and services, including Wildlife Trade Monitoring and Education and Training Resources.
Monitoring of trade in wild species is conducted to ensure legality and sustainability, supporting biodiversity efforts
Resources and courses on sustainable trade are provided to stakeholders, enhancing knowledge on wildlife issues
Apps and channels of TRAFFIC
its YouTube channel TRAFFIC International has 975 subscribers and 30 videos.
Videos from TRAFFIC
The most watched videos on TRAFFIC's YouTube channel, TRAFFIC International (975 subscribers). Click a video to play it here.
More on TRAFFIC International.
Funding Insights of TRAFFIC
- Total Rounds 8
- First Round $190,795
(Aug 2010)
- Investors Count 2
All 8 funding rounds of TRAFFIC with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2023 | Grant | – | – | ||
| Oct 2022 | $396,844 | Grant | – | – | |
| Oct 2019 | $446,080 | Grant | – | – | |
| Mar 2018 | $1.03M | Grant | – | – | |
| Jan 2018 | $1.03M | Grant | – | – | |
| Nov 2016 | $48,041 | Grant | – | – | |
| Jun 2015 | Grant | – | – | ||
| Aug 2010 | $190,795 | Grant | – | – |
2 investors in total: 2 institutional.
Investors in TRAFFIC
TRAFFIC has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include U.S. Department of State and European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Diplomacy, advocacy, and assistance services are provided internationally. | 1800 | state.gov | Washington, United States |
Investor details for TRAFFIC
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of TRAFFIC
17 people are tracked at TRAFFIC (6 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Caroline Knightley | Director - Global HR | Leadership |
Anastasiya Timoshyna | Director Of The European Programme Office | Leadership |
Richard Scobey | Executive Director | Leadership |
Sarah Vincent | Director Of Communications | Leadership |
Vasilis Tsipidis | Head - Project Operations | Leadership |
Patrick Reybet-Degat | Chief Operating Officer (coo) | Leadership |
Gayle Burgess | Behaviour Change Programme Leader | Team |
Nothando Za Gazi | Senior Grants Manager | Team |
Patrice Kamkuimo | Senior Programme Officer - Forest Governance And Trade | Team |
Kathy Rock | Research Support Manager - Europe | Team |
Vinciane Sacré | Senior Project Manager - Eu-twix | Team |
Jon Garcia | Research Officer - Europe | Team |
Rebecca Coull | Human Resources Officer | Team |
Collen Mulanga Nelwamondo | Project Support Officer - Reducing Trade Threats To Africa's Wild Species And Ecosystems (retta) | Team |
Josh Robertson | Communications Manager - Media | Team |
Ben B. | Senior Wildlife Crime Analyst | Team |
Annie Cooper | Project Development Manager | Team |
Complete people profiles for TRAFFIC
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of TRAFFIC
3 dated milestones of TRAFFIC across 27 years, from founding to its latest funding, stage changes and deals.
- Founded TRAFFIC is founded.
- Funding First funding round of $191K.
- Funding Latest funding round, Grant,.
Web traffic of TRAFFIC
The website of TRAFFIC (traffic.org) receives about 65.5K visits a month.
- Monthly visits65.5K
▼ 14.1% vs previous month
Websites whose visitors overlap most with TRAFFIC. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cites.org | cites.org | 100% | #182,041 | – | |
m.here.com | m.here.com | 84% | – | ||
| un.org | 75% | 11.9M | #5,444 | View details | |
 infoamazonia.org | infoamazonia.org | 75% | #708,828 | – | |
enpi-fleg.org | enpi-fleg.org | 73% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 31 similar websites and full traffic analytics for TRAFFIC
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 31 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about TRAFFIC
TRAFFIC was founded in 1996 and raised its 1st funding round 14 years after it was founded.
TRAFFIC is headquartered in Cambridge, United Kingdom. It is registered at Cambridge, Cambridgeshire, United Kingdom.
TRAFFIC was established in 1996 in Cambridge, United Kingdom, as a non-profit entity within the environmental conservation sector. Focus is placed on monitoring wildlife trade, combating illegal trafficking, and supporting policy frameworks for biodiversity protection. Operations extend internationally, with services including research, advocacy, and capacity-building programs delivered in collaboration with governments and organizations. Sustainable development practices are integrated across ecosystems in multiple regions.
TRAFFIC offers Wildlife Trade Monitoring and Education and Training Resources.
TRAFFIC has 2 investors. Key investors include U.S. Department of State, and European Union.
TRAFFIC operates through Traffic International.