About TrafficCast
TrafficCast is a company based in Madison (United States) founded in 1999 was acquired by Iteris in December 2020.. TrafficCast has raised $3.75 million across 2 funding rounds from investors including Iteris, Ceres Venture Fund and NEW Capital Fund. The company has 39 employees as of December 31, 2022. TrafficCast has completed 1 acquisition, including Traffax. TrafficCast operates in a competitive market with competitors including Inrix, Anagog, Miovision, Worldsensing and Remix, among others.
- Headquarter Madison, United States
- Employees 39 as on 31 Dec, 2022
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Sectors
Transportation, Automotive & LogisticsTechnology
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Phone
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Website
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Social
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- Legal Name Trafficcast International, Inc.
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Funding Insights of TrafficCast
TrafficCast has successfully raised a total of $3.75M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3.5 million completed in January 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $3.5M
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First Round
First Round
(01 Jan 2007)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jan, 2008 | Amount | Series A - TrafficCast | Valuation |
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| Jan, 2007 | Amount | Unspecified - TrafficCast | Valuation |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in TrafficCast
TrafficCast has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Iteris, Ceres Venture Fund and NEW Capital Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by TrafficCast
TrafficCast has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Traffax. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bluetooth-based traffic sensors are manufactured by Traffax for traffic monitoring.
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - TrafficCast
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Trafficcast Comparisons
Competitors of TrafficCast
TrafficCast operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Inrix, Anagog, Miovision, Worldsensing and Remix, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Real-time, historical, and predictive traffic data solutions are provided.
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Cloud-based AI analyzes smartphone sensors for mobility insights.
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| domain | founded_year | HQ Location |
Traffic data collection and management solutions are provided.
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| domain | founded_year | HQ Location |
Provider of cloud-driven IoT-based real-time traffic monitoring & analytics solution
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| domain | founded_year | HQ Location |
Remix is focused on providing transit planning and scheduling software.
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| domain | founded_year | HQ Location |
Transportation analytics solutions are provided via a data platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Trafficcast
Frequently Asked Questions about TrafficCast
When was TrafficCast founded?
TrafficCast was founded in 1999 and raised its 1st funding round 8 years after it was founded.
Where is TrafficCast located?
TrafficCast is headquartered in Madison, United States. It is registered at Madison, Wisconsin, United States.
Is TrafficCast a funded company?
TrafficCast is a funded company, having raised a total of $3.75M across 2 funding rounds to date. The company's 1st funding round was a Unspecified of $250K, raised on Jan 01, 2007.
How many employees does TrafficCast have?
As of Dec 31, 2022, the latest employee count at TrafficCast is 39.
What does TrafficCast do?
Founded in 1999 and based in Madison, United States, TrafficCast operates in the traffic data analytics sector. Real-time data from over 450,000 miles of U.S. roadways is analyzed using accident reports, weather conditions, road sensors, and GPS. Travel time forecasting and traffic information are delivered through technologies and applications. A partnership with TomTom NV was established in 2009 to supply traffic, weather, and fuel price data for navigation devices.
Who are the top competitors of TrafficCast?
TrafficCast's top competitors include Inrix, Worldsensing and Anagog.
How many acquisitions has TrafficCast made?
TrafficCast has made 1 acquisition, including Traffax.
Who are TrafficCast's investors?
TrafficCast has 5 investors. Key investors include Iteris, Ceres Venture Fund, NEW Capital Fund, Phenomenelle Angels Fund, and Women Angels.