About Traverse Automation
Traverse Automation is a Business Services company based in United Kingdom founded in 2007 by John ONeill. Provider of automation, data, and AI solutions for businesses. It operates in the Business Services and Travel & Hospitality sectors. Traverse Automation has raised $1.44 million across 2 funding rounds from investors including Maven Capital Partners and Northern Powerhouse Investment Fund. Traverse Automation offers products and services including Automatic Document Matching, HotelEase, and DataFlow Solution. Its focus areas include Digital Transformation Services, Process Automation, Consumer and Online Travel. Its legal entity is TRAVERSE ASSOCIATES LIMITED.
Company details
Company that specializes in automation solutions. They offer services such as intelligent automation, RPA implementation, and data and AI solutions to help businesses grow and reduce manual errors.
- Headquarters Cheshire, United Kingdom
- Founders John ONeill
- SectorsBusiness ServicesTravel & Hospitality
- Email••••••••
- Phone•••• ••••
- Website traverseautomation.co.uk
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Traverse Associates Limited
- Date of Incorporation 12 Jul, 2007
- Jurisdiction WARRINGTON, ENGLAND
- Total Equity Funding$1.44M (USD)
in 2 rounds
- Latest Funding Round$826.58K (USD), Seed
Jul 2024
- InvestorsMaven Capital Partners
& 1 more
Products & Services of Traverse Automation
Traverse Automation offers a comprehensive portfolio of products and services, including Automatic Document Matching, HotelEase, and DataFlow Solution.
Software for matching travel documents efficiently.
App for hotel management and booking automation.
System for seamless data flow in travel operations.
Apps and channels of Traverse Automation
its YouTube channel Traverse Automation has 5 subscribers and 22 videos.
Videos from Traverse Automation
The most watched videos on Traverse Automation's YouTube channel, Traverse Automation (5 subscribers). Click a video to play it here.
More on Traverse Automation.
Funding Insights of Traverse Automation
Traverse Automation has successfully raised a total of $1.44M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $826.58 thousand completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.44M
- Total Rounds 2
- Last Round Seed — $826,579
- First Round $611,780
(Sep 2023)
- Investors Count 2
All 2 funding rounds of Traverse Automation with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2024 | $826,579 | Seed | – | Northern Powerhouse Investment Fund | |
| Sep 2023 | $611,780 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Traverse Automation
Traverse Automation has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Maven Capital Partners and Northern Powerhouse Investment Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private debt is extended to early-stage companies and SMEs. | npif.co.uk | Sheffield, United Kingdom | ||
Multiple sectors are targeted for private equity investments. | 2005 | mavencp.com | Birmingham, United Kingdom |
Investor details for Traverse Automation
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Traverse Automation
2 people are tracked at Traverse Automation (2 in leadership).
| Name | Role | Group |
|---|---|---|
John ONeill | Founder & Managing Director | Leadership |
Martin Lomax | Managing Director | Leadership |
Complete people profiles for Traverse Automation
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Traverse Automation
3 dated milestones of Traverse Automation across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Traverse Automation is founded.
- Funding First funding round of $612K.
- Funding Latest funding round, Seed, of $827K.
Web traffic of Traverse Automation
The website of Traverse Automation (traverseautomation.co.uk) receives about 1.2K visits a month.
- Monthly visits1.2K
▼ 55.8% vs previous month
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Related news about Traverse Automation
Complete news archive for Traverse Automation
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Frequently Asked Questions about Traverse Automation
Traverse Automation was founded in 2007 and raised its 1st funding round 16 years after it was founded.
Traverse Automation is headquartered in United Kingdom. It is registered at Cheshire, United Kingdom.
Traverse Automation is a funded company, having raised a total of $1.44M across 2 funding rounds to date. The company's 1st funding round was a Seed of $611.78K, raised on Sep 2023.
Company that specializes in automation solutions. They offer services such as intelligent automation, RPA implementation, and data and AI solutions to help businesses grow and reduce manual errors.
Traverse Automation offers Automatic Document Matching, HotelEase, and DataFlow Solution.
Traverse Automation has 2 investors. Key investors include Maven Capital Partners, and Northern Powerhouse Investment Fund.
Traverse Automation operates through Traverse Associates Limited.