About Trax
Trax is a company based in Karachi (Pakistan) founded in 2017 was acquired by Secure Logistic Group in May 2025. It operates as a On-Demand Services and Managed Services. Trax has raised $3.7 million across 1 funding round from investors including Secure Logistic Group, Amaana Capital and Tricap Investments. Trax offers products and services including E-Commerce Logistics, MOVIT/Moving & Packing, Warehousing & Fulfillment, International Logistics, and Bulk Movements. Trax operates in a competitive market with competitors including Rider and ShipMyKart, among others.
- Headquarter Karachi, Pakistan
- SectorsTransportation, Automotive & Logistics
- Email••••••••
- Phone•••• ••••
- Website trax.pk
- Social LinkedIn Facebook Instagram
- Acquired by Secure Logistic Group (May 2025)
- Legal Name Trax Online (Pvt.) Ltd.
- Total Equity Funding$3.7M (USD)
in 1 rounds
- Latest Funding Round$3.7M (USD), Seed
Mar 2023
- InvestorsSecure Logistic Group
& 5 more
- Acquired bySecure Logistic Group
(May 2025)
Products & Services of Trax
Trax offers a comprehensive portfolio of products and services, including E-Commerce Logistics, MOVIT/Moving & Packing, Warehousing & Fulfillment, International Logistics, and Bulk Movements.
Solutions are provided for managing e-commerce business logistics.
Relocation services are offered for furniture and cars.
Digital inventory management solutions are provided for businesses.
Global shipping services are offered in 232 locations.
Heavy shipments are transported across Pakistan for clients.
Secure digitized delivery of sensitive documents is provided.
Gift delivery services are offered across Pakistan nationwide.
Fast delivery under 15 minutes is provided for groceries.
Funding Insights of Trax
Trax has successfully raised a total of $3.7M through 1 strategic funding round. The most recent funding activity was a Seed round of $3.7 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.7M
- Total Rounds 1
- Last Round Seed — $3.7M
- First Round $3.7M
(Mar 2023)
- Investors Count 5
All 1 funding rounds of Trax with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $3.7M | Seed | – | Amaana Capital, Tricap |
6 investors in total: 4 institutional and 2 angel.
Investors in Trax
Trax has secured backing from 6 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Secure Logistic Group, Amaana Capital and Tricap Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Amaana Capital is focused on investing in technology startups. | – | amaanacap.com | - | |
- | – | pnoventures.com | - | |
Tricap Investments is engaged in diversified principal investment activities. | – | tricapinvestments.com | Dubai, United Arab Emirates | |
OI Omer Ismail | Angel investor, ex-Goldman Sachs partner, co-founder of Lionheart Ventures | – | unknown_8d0bb2d36a174becb | - |
JS Jahanzeb Sherwani | Angel investor, ex-entrepreneur, focused on tech startups in India. | – | unknown_e33b9ec9a8fb4892a | - |
Secure Logistic Group is a transportation and logistics company specializing in supply chain and storage solutions. | 2009 | slg.com.pk | Islamabad, Pakistan |
Investor details for Trax
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Trax
45 people are tracked at Trax (4 in leadership, 41 in team).
| Name | Role | Group |
|---|---|---|
Muhammad Hassan Khan | Chief Executive Officer | Leadership |
Muhammad Ali Qureshi | Regional Head Sales - Central | Leadership |
Fawad Ahmed | Head Of Finance & Company Secretary | Leadership |
Shahzeb Joseph | Area Sales Head At Trax | Leadership |
Ubaid Sheikh | Sr. Key Account Executive | Team |
Syed Qurban Ali Shah | Business Development Manager | Team |
Muhammad Zubair | Area Sales Manager | Team |
Muhammad Saqib Sheikh | Security Officer | Team |
Abdulrehman Tarar | Station Operations & Sales Manager | Team |
Shahid Hameed | Area Manager | Team |
Arish Ulislam | Assistant Manager Key Account | Team |
Zohaib Ali | Human Resources Executive & Admin Executive | Team |
Hamza Khan | Human Resources Executive | Team |
Mazz Ali | Area Sales Manager | Team |
Huzaifa Amir | Finance Team Lead | Team |
Ahsan Fayyaz | Finance Executive | Team |
Hassan Ali | Area Sales Manager | Team |
Ahsan Malik | Key Account Manager | Team |
Mubashir Khan | Finance Executive | Team |
Muhammad Ali Muneer | Account Executive | Team |
25 more people are available in the full profile.
Complete people profiles for Trax
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Trax
3 dated milestones of Trax across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Trax is founded.
- Funding First funding round of $3.7M.
- Exit Acquired by Secure Logistic Group.
Competitors of Trax
Trax operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rider and ShipMyKart, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| withrider.com | 2019 | Karachi, Pakistan | $5.53M | – | Last-mile delivery processes are managed via a technology application. | |
| shipmykart.com | 2019 | Delhi, India | – | 94 | Provides cloud-based delivery services for e-commerce operations. |
Detailed competitors of Trax
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Trax
The website of Trax (trax.pk) receives about 119K visits a month.
- Monthly visits119K
▼ 31.5% vs previous month
Websites whose visitors overlap most with Trax. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sonic.pk | sonic.pk | 100% | – | #104,805 | – |
| callcourier.com.pk | 98% | 226.5K | #220,618 | View details | |
leopardscourier.com | leopardscourier.com | 96% | – | #20,041 | – |
hhcdropshipping.com | hhcdropshipping.com | 88% | – | #454,637 | – |
tcsexpress.com | tcsexpress.com | 86% | – | #39,569 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for Trax
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 29 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Trax
10 companies that operate in the same segment as Trax (Logistics Technology & Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ride-hailing and on-demand delivery services are aggregated via mobile app. | 2012 | Singapore, Singapore | USD 9.09 B | USD 3.37 B | 11,270 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Integrated logistics services including parcel delivery and warehousing are provided. | 2011 | Gurugram, Haryana, India | USD 1.25 B | USD 1.12 B | 62,070 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
App based platform offering on demand delivery and ride-hailing services | 2010 | Jakarta, Jakarta, Indonesia | USD 4.72 B | – | – | |
Express delivery logistics solutions are provided for businesses and individuals. | 2015 | Bengaluru, Karnataka, India | USD 246.8 M | USD 447.86 M | – | |
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 3,500 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – |
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Frequently Asked Questions about Trax
Trax was founded in 2017 and raised its 1st funding round 6 years after it was founded.
Trax is headquartered in Karachi, Pakistan. It is registered at Karachi, Sindh, Pakistan.
Muhammad Hassan Khan is the current CEO of Trax.
Trax is a funded company, having raised a total of $3.7M across 1 funding round to date. The company's 1st funding round was a Seed of $3.7M, raised on Mar 2023.
Trax is established as a leading provider of logistics and delivery solutions in Pakistan. Services are offered across various sectors including e-commerce, relocation, warehousing, and international logistics. Comprehensive solutions are provided for bulk movements, document deliveries, gift deliveries, and quick commerce. Operations are enhanced with technology for transparency, live tracking, and efficient payment processing. Coverage extends to 232 international locations, supporting global business needs. The company is committed to delivering a seamless experience through innovative and tech-friendly approaches.
Trax's top competitors include Rider and ShipMyKart.
Trax offers E-Commerce Logistics, MOVIT/Moving & Packing, Warehousing & Fulfillment, International Logistics, and 4 more products and services.
Trax has 6 investors. Key investors include Secure Logistic Group, Amaana Capital, Tricap Investments, PNO Ventures, and Omer Ismail.
Trax operates through Trax Online (Pvt.) Ltd..
Yes. Trax was acquired by Secure Logistic Group in May 2025.
The website of Trax receives about 119 thousand visits a month.