About Trell
Trell is a Retail company based in Bengaluru (India) founded in 2016 by Pulkit Agrawal and Bimal Kartheek Rebba. It operates as a social commerce platform for users to discover and share recommendations. It operates in the Retail and Media & Entertainment sectors. Trell has raised $65.91 million across 7 funding rounds from investors including Mirae Asset, LetsVenture and H&M Group. The company has 15 employees. Trell has completed 1 acquisition, including Womania. Trell was last valued at $111.74 million in June 2021. Its chief executive is Pulkit Agrawal. Its Indian entity Trell Experiences Private Limited reported revenue of ₹5.77 Cr. Its focus areas include Social Commerce, Community Based Shopping Platforms, Diversified and Live Video. Its competitors include Facebook, Huanju Times Group and Blumer; 1 of its 3 listed competitors has raised funding.
Company details
Trell was founded in 2016 in Bengaluru, India, as a social commerce platform focused on content, community, and commerce. User-generated video content in vernacular Indian languages is employed to enable discovery and sharing of recommendations in areas such as beauty, wellness, and fashion. Short videos and blogs are utilized by the community to explore lifestyle choices within this ecosystem.
- Headquarters Bengaluru, India
- Employees 15
- Founders Pulkit Agrawal, Bimal Kartheek Rebba
- Stage Minicorn
- SectorsRetailMedia & Entertainment
- Website trell.co
- Social LinkedIn X
- Legal Name Trell Experiences Private Limited
- Date of Incorporation 28 Oct, 2016
- Jurisdiction Bengaluru, Karnataka, India
- Annual Revenue₹5.77 Cr
FY 2023 · -96% YoY
- Net Loss-₹58.57 Cr
FY 2023 · -1015% margin
- EBITDA-₹54.97 Cr
FY 2023 · -953% margin
- Total Equity Funding$65.91M (USD)
in 7 rounds
- Latest Funding Round$45M (USD), Series B
Jun 2021
- InvestorsMirae Asset
& 85 more
- Employee Count15
- Investments & Acquisitions
Associated legal entities of Trell
Trell operates through Trell Experiences Private Limited (under cirp). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Trell Experiences Private Limited CIN U74999KA2016PTC147358 | Under Cirp | 28 Oct 2016 | Bengaluru, Karnataka | ₹5.8 Cr | 15 | 7 | View details |
Funding Insights of Trell
Trell has successfully raised a total of $65.91M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $45 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $65.91M
- Total Rounds 7
- Last Round Series B — $45M
- First Round $250,000
(Mar 2017)
- Investors Count 86
All 7 funding rounds of Trell with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | $45M | Series B | $111.74M | LB Investment, Ma Theta Trust | |
| Aug 2020 | $11.4M | Series A | $45.22M | KTB Network | |
| Jan 2020 | $4M | Seed | $••••• | KTB Network, Surge | |
| Dec 2019 | $2.09M | Seed | $••••• | – | |
| Sep 2019 | $1.91M | Seed | $••••• | Sequoia Capital | |
| Jun 2018 | $1.25M | Seed | $••••• | Beenext | |
| Mar 2017 | $250,000 | Seed | $••••• | Sambasiva Bhatta, Radha Bhatta |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2021 | $111.74M | •••••••• |
| Aug 2020 | $45.22M | •••••••• |
| Jan 2020 | $••••• | •••••••• |
| Dec 2019 | $••••• | •••••••• |
| Sep 2019 | $••••• | •••••••• |
| Jun 2018 | $••••• | •••••••• |
| Mar 2017 | $••••• | •••••••• |
Full valuation and stage history of Trell
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $111.74M (Jun 2021). 86 investors in total: 35 institutional and 51 angel.
Investors in Trell
Trell has secured backing from 86 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Mirae Asset, LetsVenture and H&M Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage private equity investments are targeted across multiple sectors. | 1996 | lbinvestment.com | Seoul, South Korea | |
Venture capital investments are made in promising startups. | 1999 | samsungventure.co.kr | Seocho, South Korea | |
Stage & sector-agnostic VC firm funding companies in South Korea and the US | 1981 | ktbnetwork.com | Seongnam-si, South Korea | |
Early-stage investments are targeted by the venture capital firm. | – | potential.ventures | London, United Kingdom | |
Multiple sectors are managed by this single family office. | – | pivotfamily.tcc.mode | Albany, United States | |
Venture capital fund investing in multiple sectors | – | hmgroupventures.com | Stockholm, Sweden | |
Early-stage tech companies are invested in by Fosun RZ Capital. | – | frzcapital.com | Beijing, China | |
Venture capital fund investing in early-stage tech startups | – | logxventurepartner.tcc.mode | - | |
Provision of seed capital and support to early-stage founders solving India-centric problems. | 2017 | wehventures.com | Mumbai, India | |
Acceleration is provided to startups across multiple sectors by Surge. | – | surgeahead.com | - |
Investor details for Trell
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Trell Experiences Private Limited (Trell)
Trell Experiences Private Limited is the primary company behind Trell. The board of Trell Experiences Private Limited currently have 7 directors; the longest-serving is Arun Kumar Lodhi, appointed in 2016. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Arun Kumar Lodhi DIN 07638245 | Director | 28 Oct 2016 | 9 yrs 11 mo | Trell Experiences Private Limited |
| Pulkit Agrawal DIN 07638271 | Director | 28 Oct 2016 | 9 yrs 11 mo | Trell Experiences Private Limited |
| Bimal Kartheek Rebba DIN 07638242 | Director | 28 Oct 2016 | 9 yrs 11 mo | Trell Experiences Private Limited |
| Chihoon Hyun DIN 08834552 | Nominee Director | 29 Aug 2020 | 6 yrs 1 mo | Trell Experiences Private Limited |
| Satish Venkatachaliah DIN 00693661 | Nominee Director | 11 Mar 2022 | 4 yrs 7 mo | Trell Experiences Private Limited |
| Anuja Subhash Bissa DIN 08284537 | Nominee Director | 11 Mar 2022 | 4 yrs 7 mo | Trell Experiences Private Limited |
| Padmanabhan Nair DIN 10823026 | IRP/RP/Liquidator | 23 Sep 2024 | 2 yrs | Trell Experiences Private Limited |
People of Trell
2 people are tracked at Trell (2 in leadership); the tracked headcount is 15.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder & COO | Leadership |
Complete people profiles for Trell
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Trell
Figures of Trell Experiences Private Limited, the primary company behind Trell, for FY 2023. Revenue was ₹5.77 Cr (-96% year on year). Net loss was -₹58.57 Cr (-1015% margin). EBITDA was -₹54.97 Cr (-953% margin). Revenue has grown at a compounded annual rate of +129% over three years and +78% over five years.
- ₹5.77 CrRevenue · FY 2023 · -96% YoY
- -₹58.57 CrNet loss · -1015% margin
- -₹54.97 CrEBITDA · -953% margin
- ₹3.27 CrPaid-up capital
- 15Employees (provident fund records)
- +129%Revenue CAGR, 3 years
- +78%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Trell Experiences Private Limited are on its company page.
Detailed financial statements for Trell
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Trell
Trell has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Womania.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Social platform for women | womaniya.co | Mumbai, India | 2018 | Sep 2021 | •••• |
Complete acquisition details for Trell
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Trell
5 dated milestones of Trell across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Trell is founded.
- Funding First funding round of $250K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $45.0M.
- Acquisition Acquires Womania.
Competitors of Trell
Trell has 3 listed competitors in our database, 1 of them funded. They include Facebook, Huanju Times Group and Blumer, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| facebook.com | 2004 | Menlo Park, United States | $1.77B | 67,317 | Online social networking and communication services are provided globally. | |
| huanju.cn | 2005 | Guangzhou, China | – | – | Multimedia content is delivered via live streaming platforms. | |
| blumer.com.co | 2019 | Barranquilla, Colombia | – | – | Operates a social networking platform for lifestyle rewards and benefits. |
Detailed competitors of Trell
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Benchmarks
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Top companies in Subscription & Video Commerce
10 companies that operate in the same segment as Trell (Subscription & Video Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Collectibles are auctioned through live videos on a mobile app. | 2019 | Marina Del Rey, California, United States | USD 1.52 B | – | 2,186 | |
Influencer-recommended multi-category fashion items are retailed online. | 2009 | Singapore, Singapore | USD 64 M | USD 108.4 M | – | |
Multi-category products are traded via an app-based video commerce platform. | 2019 | El Segundo, California, United States | USD 235.75 M | – | 151 | |
Provider of a cloud-based software tool to create shoppable and interactive videos | 2017 | Redwood City, California, United States | USD 248.5 M | – | – | |
Multi-category fashion products are streamed live via a mobile app. | 2018 | London, England, United Kingdom | USD 58.5 M | – | – | |
Live streaming storefronts are enabled by an online SaaS platform. | 2017 | Huntsville, Alabama, United States | – | – | – | |
Providing solution for live video streaming for businesses | 2007 | Stockholm, Sweden | USD 4.02 M | USD 9.02 M | 78 | |
Live Auctions platform | 2002 | New York, New York, United States | USD 47.6 M | – | – | |
Makeup, skincare, and personal care products are retailed online. | 2017 | Bengaluru, Karnataka, India | USD 5.35 M | USD 994.46 K | 76 | |
App-based live video commerce platform | 2022 | Paris, France | – | – | – |
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Related news about Trell
Complete news archive for Trell
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Frequently Asked Questions about Trell
Trell was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Trell is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Pulkit Agrawal is the current CEO of Trell. They have also founded this company.
Trell is a funded company, having raised a total of $65.91M across 7 funding rounds to date. The company's 1st funding round was a Seed of $250K, raised on Mar 2017.
Trell has 15 employees.
The primary company behind Trell, Trell Experiences Private Limited, reported revenue of ₹5.77 Cr for FY 2023, down 96% year on year.
Trell was founded in 2016 in Bengaluru, India, as a social commerce platform focused on content, community, and commerce. User-generated video content in vernacular Indian languages is employed to enable discovery and sharing of recommendations in areas such as beauty, wellness, and fashion. Short videos and blogs are utilized by the community to explore lifestyle choices within this ecosystem.
Trell's top competitors include Facebook, Huanju Times Group and Blumer.
Trell has made 1 acquisition, including Womania.
Trell has 86 investors. Key investors include Mirae Asset, LetsVenture, H&M Group, WEH Ventures, and Samsung Venture Investment.
The valuation of Trell is $111.74M as of Jun 2021.
Trell operates through Trell Experiences Private Limited.