About Tricolor
Tricolor is a Transportation, Automotive & Logistics company based in Dallas (United States) founded in 2007. Tricolor has raised $130 million across 3 funding rounds from investors including Fifth Third Bancorp and BlackRock. Its website tricolor.com draws about 25 thousand monthly visits. Tricolor offers products and services including Used Car Sales, Financing Services, Limited Warranty, and Online Pre-Approval. Its focus areas include Auto, Auto Retail & Aftersales, Dealership and Cars. Its legal entity is Tricolor Acceptance, LLC. Its competitors include Carvana, Porsche, Copart, Vroom and Cars.com and 5 more; 5 of its 10 listed competitors have raised funding.
Company details
Tricolor was established in 2007 and is headquartered in Dallas, United States. Operations focus on financial technology within the automotive sector, where vehicle financing services are offered to underserved consumers. Credit assessments and loan approvals are facilitated through digital platforms, supporting vehicle purchases across various U.S. regions. The company manages a portfolio of subprime auto loans, emphasizing accessibility in the lending market.
- Total Equity Funding$130M (USD)
in 3 rounds
- Latest Funding Round$100M (USD), Debt – Conventional
Sep 2022
- InvestorsFifth Third Bancorp
& 1 more
Products & Services of Tricolor
Tricolor offers a comprehensive portfolio of products and services, including Used Car Sales, Financing Services, Limited Warranty, and Online Pre-Approval.
Platform for buying pre-owned vehicles with inspections and warranties
Provides direct loans for vehicle purchases with minimal requirements
Offers vehicle coverage for up to 36 months or 36,000 miles
System for quick financing approval and vehicle selection
Apps and channels of Tricolor
its YouTube channel Tricolor Auto Oficial has 114 subscribers and 30 videos.
Videos from Tricolor
The most watched videos on Tricolor's YouTube channel, Tricolor Auto Oficial (114 subscribers). Click a video to play it here.
More on Tricolor Auto Oficial.
Funding Insights of Tricolor
Tricolor has successfully raised a total of $130M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $100 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $130M
- Total Rounds 3
- Last Round Debt – Conventional — $100M
- First Round $40M
(Feb 2020)
- Investors Count 2
All 3 funding rounds of Tricolor with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | $100M | Debt – Conventional | – | – | |
| Sep 2021 | $90M | Series C | – | BlackRock | – |
| Feb 2020 | $40M | Series B | – | – | – |
2 investors in total: 2 institutional.
Investors in Tricolor
Tricolor has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Fifth Third Bancorp and BlackRock.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial bank | 1858 | 53.com | Cincinnati, United States | |
Diversified investment management firm and private fund focused on debt, equity, and secondary market investments in multiple sectors | 1988 | blackrock.com | New York, United States |
Investor details for Tricolor
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Tricolor
27 people are tracked at Tricolor (13 in leadership, 6 in board & advisors, 8 in team).
| Name | Role | Group |
|---|---|---|
Mauricio Delgado | Chief Strategy Officer | Leadership |
Danny Wang | VP of Risk | Leadership |
Jerry Kollar | Chief Financial Officer | Leadership |
Vanessa Mata | Chief Process Officer | Leadership |
James Li | Chief Risk Officer | Leadership |
Samarth Shah | Director of Risk Management | Leadership |
David Goodgame | Chief Operating Officer | Leadership |
Nick Pizzola | VP of Finance | Leadership |
Mark Schmitz | VP of Inventory Operations | Leadership |
Mark Reynolds | VP of Inventory Operations | Leadership |
Daniela Salinas | Director Of Recruiting | Leadership |
Hector Taborda | VP of Enterprise Technology | Leadership |
Eduardo Perez | Chief Customer Officer | Leadership |
Christian Donohue | Director | Board & advisors |
Beth Brooke | Director | Board & advisors |
Kathryn Petralia | Director | Board & advisors |
Dick Anderson | Director | Board & advisors |
Antonio Garza | Director | Board & advisors |
Derrick Weatherspoon | Director | Board & advisors |
Brian K. Ford | Sr. Manager Logistics & Transportation | Team |
7 more people are available in the full profile.
Complete people profiles for Tricolor
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
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Timeline of Tricolor
3 dated milestones of Tricolor across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Tricolor is founded.
- Funding First funding round of $40.0M.
- Funding Latest funding round, Debt – Conventional, of $100.0M.
Competitors of Tricolor
Tricolor has 10 listed competitors in our database, 5 of them funded. They include Carvana, Porsche, Copart, Vroom and Cars.com, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| carvana.com | 2012 | Phoenix, United States | $460M | 37,296 | Pre-owned vehicles are sold online with financing and valuation services. | |
| porsche.com | 1948 | Atlanta, United States | – | 38,952 | Luxury sports cars are designed, manufactured, and distributed internationally. | |
| copart.com | 1982 | Dallas, United States | – | 10,200 | Used and salvaged vehicles are offered via an online marketplace. | |
| vroom.com | 2013 | New York, United States | $707.61M | 1,613 | Used cars are purchased and resold online through Vroom's platform. | |
| cars.com | 1998 | Chicago, United States | – | 1,784 | Used cars are listed and analyzed on an online platform. | |
| droom.in | 2014 | Gurugram, India | $344.27M | 156 | Used vehicles are bought and sold through an AI platform. | |
| carmax.com | 1993 | Richmond, United States | – | 30,993 | Retailer of used cars | |
| group1auto.com | 1997 | Houston, United States | – | 16,011 | Provider of new & used cars and trucks dealership services | |
| cargurus.com | 2006 | Cambridge, United States | $1.75M | 843 | Automotive vehicle listings are managed via an app-based platform. | |
| truecar.com | 2005 | Santa Monica, United States | $270.2M | 324 | Online new and used cars listing platform |
Detailed competitors of Tricolor
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Tricolor
The website of Tricolor (tricolor.com) receives about 24.7K visits a month.
- Monthly visits24.7K
▼ 4.3% vs previous month
Websites whose visitors overlap most with Tricolor. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
tricolorauto.com | tricolorauto.com | 100% | – | – | – |
jimmarshkia.com | jimmarshkia.com | 99% | – | #638,811 | – |
charliecheapcar.com | charliecheapcar.com | 97% | – | #2,668,132 | – |
americasaa.com | americasaa.com | 94% | – | #288,205 | – |
starlingbuickgmcstuart.com | starlingbuickgmcstuart.com | 90% | – | #1,234,549 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 28 similar websites and full traffic analytics for Tricolor
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 28 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Automotive Retail & Aftersales
10 companies that operate in the same segment as Tricolor (Automotive Retail & Aftersales), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 462.45 M | USD 1.12 B | 4,589 | |
Pre-owned vehicles are sold online with financing and valuation services. | 2012 | Phoenix, Arizona, United States | USD 460 M | USD 20.32 B | 17,400 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 746.17 M | USD 216.04 M | 1,306 | |
Retailer of inspected, certified pre-owned vehicles with service and finance options | 2015 | Gurugram, Haryana, India | USD 741.46 M | USD 446.48 M | 5,812 | |
Pre-owned cars are certified, inspected, and traded online via Kavak. | 2016 | Lerma De Villada, Estado De Mexico, Mexico | USD 1.85 B | – | 11 | |
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Provider of car service and repair network | 2016 | Gurugram, Haryana, India | USD 62.01 M | USD 8.06 M | 171 | |
Second-hand cars are listed online to connect buyers and sellers. | 2003 | Mumbai, Maharashtra, India | USD 5.89 M | USD 5.28 M | 451 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Full-stack marketplace services for car ownership are provided. | 2015 | Singapore, Singapore, Singapore | USD 685.9 M | USD 806.83 M | 1,381 |
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Related news about Tricolor
Complete news archive for Tricolor
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Frequently Asked Questions about Tricolor
Tricolor was founded in 2007 and raised its 1st funding round 13 years after it was founded.
Tricolor is headquartered in Dallas, United States. It is registered at Dallas, Texas, United States.
Tricolor is a funded company, having raised a total of $130M across 3 funding rounds to date. The company's 1st funding round was a Series B of $40M, raised on Feb 2020.
Tricolor was established in 2007 and is headquartered in Dallas, United States. Operations focus on financial technology within the automotive sector, where vehicle financing services are offered to underserved consumers. Credit assessments and loan approvals are facilitated through digital platforms, supporting vehicle purchases across various U.S. regions. The company manages a portfolio of subprime auto loans, emphasizing accessibility in the lending market.
Tricolor offers Used Car Sales, Financing Services, Limited Warranty, and Online Pre-Approval.
Tricolor has 2 investors. Key investors include Fifth Third Bancorp, and BlackRock.
Tricolor operates through Tricolor Acceptance, Llc.