About Trocafone
Trocafone is a Retail company based in Sao Paulo (Brazil) founded in 2014 by Guillermo Freire, Andy Freire, and Guillermo Arslanian. Refurbished smartphones and accessories are sold via an online marketplace. Trocafone has raised $47.8 million across 7 funding rounds from investors including FundersClub, FJ Labs and Aihuishou. Trocafone has completed 1 acquisition, including Grupo PLL. Its chief executive, as recorded, is Guillermo Freire. Its website trocafone.com.br draws about 1.2 million monthly visits. Trocafone offers products and services including Refurbished Smartphones, Mobile Accessories, and Tablets. Its focus areas include Consumer Electronics E-Commerce, Second Hand, Multi Category and Marketplace.
Company details
Trocafone was established in 2014 in Sao Paulo, Brazil, as an online platform for refurbished electronics. Smartphones, tablets, smartwatches, televisions, cameras, computers, and accessories are featured in the catalog. Operations center on e-commerce sales within the Brazilian market, with a focus on second-hand devices sourced and certified for resale. Leadership includes co-founders handling CEO and director roles.
- Headquarters Sao Paulo, Brazil
- Founders Guillermo Freire, Andy Freire, Guillermo Arslanian
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website trocafone.com.br
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$47.8M (USD)
in 7 rounds
- Latest Funding Round$5.78M (USD), Series C
Dec 2020
- InvestorsFundersClub
& 15 more
- Investments & Acquisitions
Products & Services of Trocafone
Trocafone offers a comprehensive portfolio of products and services, including Refurbished Smartphones, Mobile Accessories, and Tablets.
Pre-owned smartphones that are refurbished and sold with guarantees.
Various items like chargers for refurbished devices.
Refurbished tablets offered at discounted prices.
Funding Insights of Trocafone
Trocafone has successfully raised a total of $47.8M across 7 strategic funding rounds. The most recent funding activity was a Series C round of $5.78 million completed in December 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $47.8M
- Total Rounds 7
- Last Round Series C — $5.78M
- First Round $1.1M
(Nov 2014)
- Investors Count 16
All 7 funding rounds of Trocafone with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2020 | $5.78M | Series C | – | Barn Invest | |
| Aug 2018 | $3M | Series B | – | Aihuishou, Pedralbes Partners | – |
| Nov 2017 | $15M | Series B | – | Alumni Ventures, FJ Labs | – |
| Apr 2017 | $11.38M | Series B | – | Sallfort Privatbank | – |
| Apr 2016 | $8.44M | Series B | – | Alumni Ventures, FJ Labs | – |
| Nov 2015 | $3.1M | Series A | – | Lumia Capital, 500 Global | – |
| Nov 2014 | $1.1M | Seed | – | NXTP Labs, Quasar Ventures | – |
16 investors in total: 16 institutional.
Investors in Trocafone
Trocafone has secured backing from 16 investors, including venture fund and institutional investors. Prominent investors backing the company include FundersClub, FJ Labs and Aihuishou.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Barn Invest is focused on greentech investments in Latin America. | barninvest.com.br | Sao Paulo, Brazil | ||
Bulb Capital is engaged in venture capital and real estate investments. | bulbcapital.com | Basel, Switzerland | ||
Venture capital investing and portfolio management services for accredited investors. | av.vc | |||
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
An advisory firm focused on private equity and real estate. | tf-ventures.ch | Meilen, Switzerland | ||
Expansion-stage VC firm that invests in the US, Middle East and Europe | lumiacapital.com | San Francisco, United States | ||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Venture capital fund focusing on multiple technology sectors | rglobal.com | New York, United States | ||
| quasarbuilders.com | ||||
| quasar-ventures.com |
Investor details for Trocafone
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Trocafone
3 people are tracked at Trocafone (3 in leadership).
| Name | Role | Group |
|---|---|---|
Guillermo Freire | Co-Founder & CEO | Leadership |
Andy Freire | Co-Founder & Director | Leadership |
Guillermo Arslanian | Co-Founder & Co-CEO | Leadership |
Complete people profiles for Trocafone
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- Full employee list
- Team structure
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Investments & Acquisitions by Trocafone
Trocafone has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Grupo PLL.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Mobile communication services are provided by Grupo PLL since 2005. | grupopll.com.br | 2005 | Oct 2022 | $23.7M |
Complete acquisition details for Trocafone
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- Acquired stakes
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- Complete history
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Timeline of Trocafone
4 dated milestones of Trocafone across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Trocafone is founded.
- Funding First funding round of $1.1M.
- Funding Latest funding round, Series C, of $5.8M.
- Acquisition Acquires Grupo PLL.
Web traffic of Trocafone
The website of Trocafone (trocafone.com.br) receives about 1.2M visits a month.
- Monthly visits1.2M
▲ 0.9% vs previous month
Websites whose visitors overlap most with Trocafone. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
trocafy.com.br | trocafy.com.br | 100% | #91,817 | – | |
iplace.com.br | iplace.com.br | 90% | #40,880 | – | |
| zoom.com.br | 63% | 2.7M | #19,641 | View details | |
outletdocelular.com.br | outletdocelular.com.br | 62% | #403,268 | – | |
mibrasil.com.br | mibrasil.com.br | 56% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Trocafone
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Related news about Trocafone
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Frequently Asked Questions about Trocafone
Trocafone was founded in 2014.
Trocafone is headquartered in Sao Paulo, Brazil.
Guillermo Freire is the CEO of Trocafone, as recorded in our data. They have also founded this company.
Trocafone is a funded company, having raised a total of $47.8M across 7 funding rounds to date. The company's 1st funding round was a Seed of $1.1M, raised on Nov 2014.
Trocafone was established in 2014 in Sao Paulo, Brazil, as an online platform for refurbished electronics. Smartphones, tablets, smartwatches, televisions, cameras, computers, and accessories are featured in the catalog. Operations center on e-commerce sales within the Brazilian market, with a focus on second-hand devices sourced and certified for resale. Leadership includes co-founders handling CEO and director roles.
Trocafone offers Refurbished Smartphones, Mobile Accessories, and Tablets.
Trocafone has made 1 acquisition, including Grupo PLL.
Trocafone has 16 investors. Key investors include FundersClub, FJ Labs, Aihuishou, Barn Invest, and Wayra Deutschland.
The website of Trocafone receives about 1.2 million visits a month.