About Tru Millets
Tru Millets is a Consumer company based in Bengaluru (India) founded in 2018 by Sujatha Rao Raghunandan, Gagan Giri, and Mamatha N L, and was acquired by Arkaacluster in January 2025. It operates in the Consumer and Retail sectors. Tru Millets has raised $37.01 thousand across 1 funding round from investors including Lakshmi R and Arkaa Cluster. The company has 18 employees. Tru Millets was last valued at $2.99 million in December 2024. Its Indian entity Urban Millets Private Limited reported revenue of ₹3.12 Cr. Tru Millets offers products and services including Millet Pancake Mix, Millet Snacks, Ready-to-Eat Combos, and Millet Instant Mix. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Multi Category. Its competitors include Naario, Sathvikas and Millet Amma; 1 of its 3 listed competitors has raised funding.
Company details
Online brand offering multi category organic millet based products. It offer ready to cook and ready to eat options, along with snacks. Its product catalog includes millets mixes such as dosa, pongal, idli, murukku, payasam, and much more. It enables users to track orders.
- Headquarters Bengaluru, India
- Employees 18
- Founders Sujatha Rao Raghunandan, Gagan Giri, Mamatha N L
- Stage Acquired
- SectorsConsumerRetail
- Email••••••••
- Phone•••• ••••
- Website trumillets.in
- Social X Facebook Instagram
- Acquired by Arkaacluster (Jan 2025)
- Legal Name Urban Millets Private Limited
- Date of Incorporation 04 Dec, 2018
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹3.12 Cr
FY 2024 · +237% YoY
- Net Loss-₹36.6 Lakh
FY 2024 · -12% margin
- EBITDA-₹21.7 Lakh
FY 2024 · -7% margin
- Total Equity Funding$37.01K (USD)
in 1 rounds
- Latest Funding Round$37.01K (USD), Angel Round
Dec 2024
- InvestorsArkaa Cluster
& 1 more
- Employee Count18
- Acquired byArkaacluster
(Jan 2025)
Associated legal entities of Tru Millets
Tru Millets operates through Urban Millets Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Urban Millets Private Limited CIN U15549KA2018PTC119123 | Active | 04 Dec 2018 | Bangalore, Karnataka | ₹3.1 Cr | 18 | 2 | View details |
Products & Services of Tru Millets
Tru Millets offers a comprehensive portfolio of products and services, including Millet Pancake Mix, Millet Snacks, Ready-to-Eat Combos, and Millet Instant Mix.
Quick-cooking mix for healthy millet pancakes.
Nutritious millet-based snacks for on-the-go consumption.
Instant millet meals for fast, healthy eating.
Easy-to-prepare mixes for traditional millet dishes.
Funding Insights of Tru Millets
Tru Millets has successfully raised a total of $37.01K through 1 strategic funding round. The most recent funding activity was a Angel Round of $37.01 thousand completed in December 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $37,008
- Total Rounds 1
- Last Round Angel Round — $37,008
- First Round $37,008
(Dec 2024)
- Investors Count 1
All 1 funding rounds of Tru Millets with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2024 | $37,008 | Angel Round | $2.99M | – |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2024 | $2.99M | •••••••• |
Last known valuation $2.99M (Dec 2024). 2 investors in total: 1 institutional and 1 angel.
Investors in Tru Millets
Tru Millets has secured backing from 2 investors, including angel investors. Prominent investors backing the company include Lakshmi R and Arkaa Cluster.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
LR Lakshmi R | unknown_b84b27525ac24d3a8 | |||
Arkaa Cluster is engaged in providing comprehensive agro solutions in India. | arkaacluster.com | Hoskote, India |
Investor details for Tru Millets
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Board of directors of Urban Millets Private Limited (Tru Millets)
Urban Millets Private Limited is the primary company behind Tru Millets. The board of Urban Millets Private Limited currently have 2 directors; the longest-serving is Suresh Babu Pavan, appointed in 2023. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Suresh Babu Pavan DIN 09624916 | Director | 25 Dec 2023 | 2 yrs 10 mo | Urban Millets Private Limited |
| Dali Hanumanthraj Megha DIN 09624917 | Director | 25 Dec 2023 | 2 yrs 10 mo | Urban Millets Private Limited |
People of Tru Millets
3 people are tracked at Tru Millets (3 in leadership); the tracked headcount is 18.
| Name | Role | Group |
|---|---|---|
Sujatha Rao Raghunandan | Co-Founder | Leadership |
| Co-Founder | Leadership | |
Mamatha N L | Co-Founder | Leadership |
Complete people profiles for Tru Millets
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Tru Millets
Figures of Urban Millets Private Limited, the primary company behind Tru Millets, for FY 2024. Revenue was ₹3.12 Cr (+237% year on year). Net loss was -₹36.6 Lakh (-12% margin). EBITDA was -₹21.7 Lakh (-7% margin). Revenue has grown at a compounded annual rate of +38% over three years.
- ₹3.12 CrRevenue · FY 2024 · +237% YoY
- -₹36.6 LakhNet loss · -12% margin
- -₹21.7 LakhEBITDA · -7% margin
- ₹4.21 CrPaid-up capital
- 18Employees (provident fund records)
- +38%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Urban Millets Private Limited are on its company page.
Detailed financial statements for Tru Millets
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
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Timeline of Tru Millets
4 dated milestones of Tru Millets across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Tru Millets is founded.
- Funding First funding round of $37K.
- Milestone Reaches Minicorn status.
- Exit Acquired by Arkaacluster.
Competitors of Tru Millets
Tru Millets has 3 listed competitors in our database, 1 of them funded. They include Naario, Sathvikas and Millet Amma.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| naario.com | 2021 | Delhi, India | $335,664 | Nutrition-focused flours, snacks, cereals, and beverages are retailed. | ||
| sathvikas.in | 2004 | Chittoor, India | Internet-first brand selling millet-based multicategory grocery products. | |||
| milletamma.com | 2017 | Bengaluru, India | 8 | Online platform selling organic millets and healthy food products in India. |
Detailed competitors of Tru Millets
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Tru Millets
The website of Tru Millets (trumillets.in) receives about 2.1K visits a month.
- Monthly visits2.1K
▲ 35.5% vs previous month
Websites whose visitors overlap most with Tru Millets. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sudhanya.com | 100% | #6,123,628 | View details |
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Tru Millets (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 |
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Related news about Tru Millets
Complete news archive for Tru Millets
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Frequently Asked Questions about Tru Millets
Tru Millets was founded in 2018 and raised its 1st funding round 6 years after it was founded.
Tru Millets is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Tru Millets is a funded company, having raised a total of $37.01K across 1 funding round to date. The company's 1st funding round was a Angel Round of $37.01K, raised on Dec 2024.
Tru Millets has 18 employees.
The primary company behind Tru Millets, Urban Millets Private Limited, reported revenue of ₹3.12 Cr for FY 2024, up 237% year on year.
Online brand offering multi category organic millet based products. It offer ready to cook and ready to eat options, along with snacks. Its product catalog includes millets mixes such as dosa, pongal, idli, murukku, payasam, and much more. It enables users to track orders.
Tru Millets's top competitors include Naario, Millet Amma and Sathvikas.
Tru Millets offers Millet Pancake Mix, Millet Snacks, Ready-to-Eat Combos, and Millet Instant Mix.
Tru Millets has 2 investors. Key investors include Lakshmi R, and Arkaa Cluster.
The valuation of Tru Millets is $2.99M as of Dec 2024.
Tru Millets operates through Urban Millets Private Limited.
Yes. Tru Millets was acquired by Arkaacluster in January 2025.