About Tru Millets
Tru Millets is a company based in Bengaluru (India) founded in 2018 by Sujatha Rao Raghunandan, Gagan Giri, and Mamatha N L was acquired by Arkaacluster in January 2025.. Tru Millets has raised $37.01 thousand across 1 funding round from investors including Lakshmi R and Arkaa Cluster. The company has 18 employees as of April 08, 2024. Tru Millets offers products and services including Millet Pancake Mix, Millet Snacks, Ready-to-Eat Combos, and Millet Instant Mix. Tru Millets operates in a competitive market with competitors including Naario, Sathvikas, Millet Amma, Buy Millets Online and Vinessence, among others.
- Headquarter Bengaluru, India
- Employees 18 as on 08 Apr, 2024
- Founders Sujatha Rao Raghunandan, Gagan Giri, Mamatha N L
- Stage Minicorn
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Sectors
ConsumerRetail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Urban Millets Private Limited
- Date of Incorporation 04 Dec, 2018
- Jurisdiction Bangaluru, Karnataka, India
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Annual Revenue
$111.48 K (USD)-40.47as on Mar 31, 2023
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Net Profit
$-70.06 K (USD)-2.26as on Mar 31, 2023
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EBITDA
$-45.43 K (USD)-13.91as on Mar 31, 2023
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Total Equity Funding
$37.01 K (USD)
in 1 rounds
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Latest Funding Round
$37.01 K (USD), Angel Round
Dec 02, 2024
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Investors
Arkaa Cluster
& 1 more
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Employee Count
18
as on Apr 08, 2024
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Acquired by
Arkaacluster
(Jan 29, 2025)
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Products & Services of Tru Millets
Tru Millets offers a comprehensive portfolio of products and services, including Millet Pancake Mix, Millet Snacks, Ready-to-Eat Combos, and Millet Instant Mix. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Quick-cooking mix for healthy millet pancakes.
Nutritious millet-based snacks for on-the-go consumption.
Instant millet meals for fast, healthy eating.
Easy-to-prepare mixes for traditional millet dishes.
Funding Insights of Tru Millets
Tru Millets has successfully raised a total of $37.01K through 1 strategic funding round. The most recent funding activity was a Angel Round round of $37.01 thousand completed in December 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Angel Round — $37,008
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First Round
First Round
(02 Dec 2024)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2024 | Amount | Angel Round - Tru Millets | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Tru Millets
Tru Millets has secured backing from 2 investors, including angel investors. Prominent investors backing the company include Lakshmi R and Arkaa Cluster. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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LR
Lakshmi R |
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Founded Year | Domain | Location |
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Arkaa Cluster is engaged in providing comprehensive agro solutions in India.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Tru Millets
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Tru Millets
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tru Millets Comparisons
Competitors of Tru Millets
Tru Millets operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Naario, Sathvikas, Millet Amma, Buy Millets Online and Vinessence, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Nutrition-focused flours, snacks, cereals, and beverages are retailed.
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| domain | founded_year | HQ Location |
Internet-first brand selling millet-based multicategory grocery products.
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| domain | founded_year | HQ Location |
Online platform selling organic millets and healthy food products in India.
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| domain | founded_year | HQ Location |
Runs a direct-to-consumer brand specializing in organic millet products.
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| domain | founded_year | HQ Location |
Offers organic millet products and fruit spreads through online sales platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Tru Millets
Frequently Asked Questions about Tru Millets
When was Tru Millets founded?
Tru Millets was founded in 2018 and raised its 1st funding round 6 years after it was founded.
Where is Tru Millets located?
Tru Millets is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Is Tru Millets a funded company?
Tru Millets is a funded company, having raised a total of $37.01K across 1 funding round to date. The company's 1st funding round was a Angel Round of $37.01K, raised on Dec 02, 2024.
How many employees does Tru Millets have?
As of Apr 08, 2024, the latest employee count at Tru Millets is 18.
What is the annual revenue of Tru Millets?
Annual revenue of Tru Millets is $111.48K as on Mar 31, 2023.
What does Tru Millets do?
Online brand offering multi category organic millet based products. It offer ready to cook and ready to eat options, along with snacks. Its product catalog includes millets mixes such as dosa, pongal, idli, murukku, payasam, and much more. It enables users to track orders.
Who are the top competitors of Tru Millets?
Tru Millets's top competitors include Naario, Millet Amma and Buy Millets Online.
What products or services does Tru Millets offer?
Tru Millets offers Millet Pancake Mix, Millet Snacks, Ready-to-Eat Combos, and Millet Instant Mix.
Who are Tru Millets's investors?
Tru Millets has 2 investors. Key investors include Lakshmi R, and Arkaa Cluster.
What is Tru Millets's valuation?
The valuation of Tru Millets is $2.99M as of Dec 2024.