About True Balance
True Balance is a company based in Gurugram (India) founded in 2014 by Jay Chaeyong Yi and Cheolwon Charlie Lee.. True Balance has raised $90 million across 13 funding rounds from investors including Northern Arc Capital, Naver and Industrial Bank of Korea. The company has 33 employees as of April 01, 2024. True Balance offers products and services including Cash Loan, Level Up Loan, and Bill Payment and Recharges. True Balance operates in a competitive market with competitors including Kissht, Stashfin, CASHe, Branch and LoanTap, among others.
- Headquarter Gurugram, India
- Employees 33 as on 01 Apr, 2024
- Founders Jay Chaeyong Yi, Cheolwon Charlie Lee
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Balancehero India Private Limited
- Date of Incorporation 28 Apr, 2016
- Jurisdiction Gurugram, Haryana, India
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Annual Revenue
$78.64 M (USD)55.62as on Mar 31, 2024
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Net Profit
$16.07 M (USD)133.79as on Mar 31, 2024
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EBITDA
$21.13 M (USD)88.5as on Mar 31, 2024
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Total Equity Funding
$90 M (USD)
in 13 rounds
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Latest Funding Round
$75 M (USD), Debt – Conventional
Dec 22, 2025
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Investors
Northern Arc Capital
& 24 more
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Employee Count
33
as on Apr 01, 2024
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Products & Services of True Balance
True Balance offers a comprehensive portfolio of products and services, including Cash Loan, Level Up Loan, and Bill Payment and Recharges. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides quick cash loans based on credit score for financial needs.
Offers additional loan options for users with income verification.
Facilitates online recharges and bill payments for utilities.
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Software Development Team
10 people
Product Management Team
8 people
Creative and Marketing Team
6 people
Data Analysis and Operations Team
6 people
Senior Team
4 people
Sales and Marketing
4 people
Lead Team
4 people
Finance and Accounting
4 people
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Funding Insights of True Balance
True Balance has successfully raised a total of $90M across 13 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $75 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 13
- Last Round Debt – Conventional — $75.0M
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First Round
First Round
(01 Jun 2015)
- Investors Count 25
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2025 | Amount | Debt – Conventional - True Balance | Valuation |
investors |
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| Aug, 2025 | Amount | Debt – Venture - True Balance | Valuation |
investors |
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| Mar, 2025 | Amount | Debt – Venture - True Balance | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in True Balance
True Balance has secured backing from 25 investors, including venture fund and institutional investors. Prominent investors backing the company include Northern Arc Capital, Naver and Industrial Bank of Korea. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital investments and advisory services in the finance sector.
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Founded Year | Domain | Location | |
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Private equity firm focused on multiple sectors
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Founded Year | Domain | Location | |
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Investments are made by BonAngels in early-stage Asian tech companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by True Balance
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - True Balance
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
True Balance Comparisons
Competitors of True Balance
True Balance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kissht, Stashfin, CASHe, Branch and LoanTap, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Personal, business, and property loans are provided by Kissht.
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| domain | founded_year | HQ Location |
Digital lending and instant credit lines are provided to individuals.
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| domain | founded_year | HQ Location |
Online instant personal loans are provided to salaried professionals.
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| domain | founded_year | HQ Location |
Branch is focused on providing faster workforce payment solutions.
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| domain | founded_year | HQ Location |
Various personal and business loans are offered through the platform.
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| domain | founded_year | HQ Location |
Loans, credit cards, gold investments, insurance, and UPI are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on True Balance
Frequently Asked Questions about True Balance
When was True Balance founded?
True Balance was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Where is True Balance located?
True Balance is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Who is the current CEO of True Balance?
Cheolwon Charlie Lee is the current CEO of True Balance. They have also founded this company.
Is True Balance a funded company?
True Balance is a funded company, having raised a total of $90M across 13 funding rounds to date.
How many employees does True Balance have?
As of Apr 01, 2024, the latest employee count at True Balance is 33.
What is the annual revenue of True Balance?
Annual revenue of True Balance is $78.64M as on Mar 31, 2024.
What does True Balance do?
True Balance was founded in 2014 in Gurugram, India, within the fintech sector. Personal loans are extended to salaried and self-employed individuals, with amounts determined by credit scores and income levels. A mobile wallet is operated to handle recharges and bill payments, supporting everyday financial transactions in the region.
Who are the top competitors of True Balance?
True Balance's top competitors include Stashfin, Money View and Kissht.
What products or services does True Balance offer?
True Balance offers Cash Loan, Level Up Loan, and Bill Payment and Recharges.
Who are True Balance's investors?
True Balance has 25 investors. Key investors include Northern Arc Capital, Naver, Industrial Bank of Korea, NH Investment & Securities, and Korean Development Bank.
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