About True Balance
True Balance is a company based in Gurugram (India) founded in 2014 by Jay Chaeyong Yi and Cheolwon Charlie Lee. True Balance has raised $90 million across 16 funding rounds from investors including Northern Arc Capital, Naver and Industrial Bank of Korea. The company has 33 employees as of April 01, 2024. True Balance offers products and services including Cash Loan, Level Up Loan, and Bill Payment and Recharges. True Balance operates in a competitive market with competitors including Kissht, Stashfin, CASHe, Branch and LoanTap, among others.
- Headquarter Gurugram, India
- Employees 33 as on 01 Apr, 2024
- Founders Jay Chaeyong Yi, Cheolwon Charlie Lee
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Balancehero India Private Limited
- Date of Incorporation 28 Apr, 2016
- Jurisdiction Gurugram, Haryana, India
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Annual Revenue
$78.64 M (USD)55.62as on Mar 31, 2024
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Net Profit
$16.07 M (USD)133.79as on Mar 31, 2024
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EBITDA
$21.13 M (USD)88.5as on Mar 31, 2024
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Total Equity Funding
$90 M (USD)
in 16 rounds
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Latest Funding Round
$10 M (USD), Debt – Conventional
Mar 09, 2026
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Investors
Northern Arc Capital
& 26 more
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Employee Count
33
as on Apr 01, 2024
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Products & Services of True Balance
True Balance offers a comprehensive portfolio of products and services, including Cash Loan, Level Up Loan, and Bill Payment and Recharges.
Provides quick cash loans based on credit score for financial needs.
Offers additional loan options for users with income verification.
Facilitates online recharges and bill payments for utilities.
People of True Balance
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Software Development Team
10 people
Product Management Team
8 people
Creative and Marketing Team
6 people
Data Analysis and Operations Team
6 people
Senior Team
4 people
Sales and Marketing
4 people
Lead Team
4 people
Finance and Accounting
4 people
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Funding Insights of True Balance
True Balance has successfully raised a total of $90M across 16 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $10 million completed in March 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 16
- Last Round Debt – Conventional — $10.0M
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First Round
First Round
(01 Jun 2015)
- Investors Count 27
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2026 | Amount | Debt – Conventional - True Balance | Valuation |
investors |
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| Dec, 2025 | Amount | Debt – Conventional - True Balance | Valuation |
investors |
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| Aug, 2025 | Amount | Debt – Venture - True Balance | Valuation |
investors |
Investors in True Balance
True Balance has secured backing from 27 investors, including venture fund and institutional investors. Prominent investors backing the company include Northern Arc Capital, Naver and Industrial Bank of Korea.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital investments and advisory services in the finance sector.
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Founded Year | Domain | Location | |
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Private equity firm focused on multiple sectors
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Founded Year | Domain | Location | |
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Investments are made by BonAngels in early-stage Asian tech companies.
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Founded Year | Domain | Location |
Investments & Acquisitions by True Balance
Financial Statements - True Balance
True Balance Comparisons
Competitors of True Balance
True Balance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kissht, Stashfin, CASHe, Branch and LoanTap, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Personal, business, and property loans are provided by Kissht.
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| domain | founded_year | HQ Location |
Digital lending and instant credit lines are provided to individuals.
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| domain | founded_year | HQ Location |
Online instant personal loans are provided to salaried professionals.
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| domain | founded_year | HQ Location |
Branch is focused on providing faster workforce payment solutions.
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| domain | founded_year | HQ Location |
Various personal and business loans are offered through the platform.
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| domain | founded_year | HQ Location |
Loans, credit cards, gold investments, insurance, and UPI are provided.
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Frequently Asked Questions about True Balance
True Balance was founded in 2014 and raised its 1st funding round 1 year after it was founded.
True Balance is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Cheolwon Charlie Lee is the current CEO of True Balance. They have also founded this company.
True Balance is a funded company, having raised a total of $90M across 16 funding rounds to date.
As of Apr 01, 2024, the latest employee count at True Balance is 33.
Annual revenue of True Balance is $78.64M as on Mar 31, 2024.
True Balance was founded in 2014 in Gurugram, India, within the fintech sector. Personal loans are extended to salaried and self-employed individuals, with amounts determined by credit scores and income levels. A mobile wallet is operated to handle recharges and bill payments, supporting everyday financial transactions in the region.
True Balance's top competitors include Stashfin, Money View and Kissht.
True Balance offers Cash Loan, Level Up Loan, and Bill Payment and Recharges.
True Balance has 27 investors. Key investors include Northern Arc Capital, Naver, Industrial Bank of Korea, NH Investment & Securities, and Korean Development Bank.