About True Bearing
True Bearing is a company based in Preston (United Kingdom) founded in 2003. True Bearing offers products and services including Mortgages, Savings and Investments, Insurance and Protection, Pensions, and Retirement Planning. True Bearing operates in a competitive market with competitors including Quilter, 7IM, Ascot Lloyd, Manx Financial Group and Sparrows Capital, among others.
- Headquarter Preston, United Kingdom
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website truebearing.co.uk
- Social LinkedIn X
- Legal Name Amber River Group Limited
- Date of Incorporation 12 Apr, 2019
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$91.6 M (USD)80as on Dec 31, 2022
- Net Profit-$10.04 M (USD)71as on Dec 31, 2022
- EBITDA-$9.16 M (USD)69as on Dec 31, 2022
- Latest Funding Round$1M (USD), Debt – Conventional
Jul 2020
- InvestorsMercia
& 1 more
Products & Services of True Bearing
True Bearing offers a comprehensive portfolio of products and services, including Mortgages, Savings and Investments, Insurance and Protection, Pensions, and Retirement Planning.
Advisory for mortgage options and home financing needs
Guidance on savings plans and investment strategies
Services for insurance coverage and risk protection
Planning and management of retirement pension schemes
Advice on retirement strategies and financial security
Funding Insights of True Bearing
- Total Rounds 3
- Last Round Debt – Conventional — $1M
- Investors Count 2
All 3 funding rounds of True Bearing with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2020 | $1M | Debt – Conventional | – | – | – |
| Mar 2018 | $158,657 | Debt – Conventional | – | – | |
| Jun 2013 | – | Debt – Conventional | – | – | – |
2 investors in total: 2 institutional.
Investors in True Bearing
True Bearing has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Mercia and Lancashire County Council.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Public services and economic development are administered for Lancashire residents. | 1889 | lancashire.gov.uk | Preston, United Kingdom | |
Investment management services are provided by Mercia to various clients. | 1982 | mercia.co.uk | - |
Investor details for True Bearing
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
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People of True Bearing
1 people are tracked at True Bearing (1 in leadership).
| Name | Role | Group |
|---|---|---|
Susan Peary | CEO | Leadership |
Complete people profiles for True Bearing
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of True Bearing
3 dated milestones of True Bearing across 17 years, from founding to its latest funding, stage changes and deals.
- Founded True Bearing is founded.
- Funding First funding round.
- Funding Latest funding round, Debt – Conventional, of $1.0M.
Competitors of True Bearing
True Bearing operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Quilter, 7IM, Ascot Lloyd, Manx Financial Group and Sparrows Capital, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| quilter.com | 2018 | London, United Kingdom | – | 3,054 | Quilter is engaged in providing financial advice and investment management. | |
| 7im.co.uk | 2002 | London, United Kingdom | – | – | Investment management and financial planning services are provided by 7IM. | |
| ascotlloyd.co.uk | 2004 | Reading, United Kingdom | – | – | Provider of financial advisory services | |
| mfg.im | 1935 | Douglas, United Kingdom | – | – | Wealth management services are provided to clients internationally. | |
| sparrowscapital.com | 2013 | London, United Kingdom | $1.27M | 9 | Financial advisory services are provided to clients by Sparrows Capital. | |
| wrensterling.com | 2015 | Nottingham, United Kingdom | – | – | Financial planning services are provided to clients in the UK. | |
| tsandw.com | 2019 | London, United Kingdom | – | – | Financial advisory services are provided in the United Kingdom. | |
| omni.co.uk | 2004 | London, United Kingdom | – | – | Invests in fast-growing companies and acquires firms in tech and legal sectors. |
Detailed competitors of True Bearing
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Latest news on True Bearing
Complete news archive for True Bearing
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to True Bearing
10 companies that operate in the same segment as True Bearing (Asset Management), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of brokerage accounts, retirement planning, wealth management, and trading platforms | 1946 | Boston, Massachusetts, United States | USD 517.99 M | – | – | |
Provides mutual funds management and financial advisory services. | 1987 | Mumbai, Maharashtra, India | – | – | – | |
Global banking, investment, and wealth management services are offered worldwide. | 1974 | London, England, United Kingdom | – | USD 6.37 B | 7,550 | |
Insurance, banking, and wealth management services are provided worldwide. | 1816 | Paris, France | – | USD 128.35 B | 100,040 | |
Diversified investment management services are offered across multiple asset classes. | 2001 | Rio De Janeiro, Rio De Janeiro, Brazil | USD 273 M | – | – | |
Mutual funds, portfolio management, and retirement planning services are offered. | 2001 | Mumbai, Maharashtra, India | USD 142.4 M | USD 180.76 M | 1,840 | |
Investment banking services are delivered across multiple financial sectors. | 1869 | New York, New York, United States | – | USD 126.21 B | 46,500 | |
Universal banking and financial advisory services are provided globally. | 1865 | London, England, United Kingdom | – | USD 141.4 B | 211,000 | |
Insurance and asset management services are offered in multiple regions. | 1696 | London, England, United Kingdom | – | USD 78.79 B | 29,090 | |
Online platform for stock trading, mutual funds, and investment tools. | 1994 | Mumbai, Maharashtra, India | – | – | – |
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Frequently Asked Questions about True Bearing
True Bearing was founded in 2003 and raised its 1st funding round 10 years after it was founded.
True Bearing is headquartered in Preston, United Kingdom. It is registered at Preston, Lancashire, United Kingdom.
Susan Peary is the current CEO of True Bearing.
Annual revenue of True Bearing is $91.6M as on Dec 31, 2022.
True Bearing was established in 2003 as a provider of financial advisory services. Operations are centered in Preston, United Kingdom, where guidance on investments and wealth management is offered to clients. The firm is led by CEO Susan Peary. Focus remains on delivering tailored financial strategies within the advisory sector, with activities conducted primarily in the UK market. No international expansions are noted.
True Bearing's top competitors include Quilter, Ascot Lloyd and Manx Financial Group.
True Bearing offers Mortgages, Savings and Investments, Insurance and Protection, Pensions, and Retirement Planning.
True Bearing has 2 investors. Key investors include Mercia, and Lancashire County Council.
True Bearing operates through Amber River Group Limited.