About True Elements
True Elements is a Consumer company based in Pune (India) founded in 2013 by Sreejith Moolayil and Puru Gupta, and was acquired by Marico in May 2022. It operates as a health snacks and supplements are manufactured and marketed. It operates on a Direct-to-Consumer (D2C) model in Consumer and Retail sectors. True Elements has raised $3.38 million across 7 funding rounds from investors including RPSG Group, Marico and SIDBI Venture Capital. The company has 420 employees. True Elements was last valued at $36.9 million in January 2022. Its chief executive is Puru Gupta. Its website true-elements.com draws about 42 thousand monthly visits. Its Indian entity Hw Wellness Solutions Private Limited reported revenue of ₹165 Cr. True Elements offers products and services including Rolled Oats, 9 in 1 Snack Mix, and Raw Pumpkin Seeds. Its focus areas include Food & Beverage, Health Foods and Organic & Natural Foods. Its competitors include Yoga Bar, Lo! Foods, Nourish You, LIL' Goodness and Eat Better and 2 more; 7 of its 7 listed competitors have raised funding.
Company details
Healthy breakfast and snack options are provided by True Elements, focusing on natural and nutritious ingredients. Products such as rolled oats, snack mixes, and seeds are sold to promote a balanced diet. The company operates in the health food sector, targeting consumers seeking organic and wholesome food solutions. Various categories including muesli, dry fruits, and shakes are included in their offerings.
- Headquarters Pune, India
- Employees 420
- Founders Sreejith Moolayil, Puru Gupta
- Stage Acquired
- SectorsConsumerRetail
- Email••••••••
- Phone•••• ••••
- Website true-elements.com
- Social LinkedIn X Facebook YouTube
- Acquired by Marico (May 2022)
- Legal Name Hw Wellness Solutions Pvt Ltd
- Date of Incorporation 19 Dec, 2013
- Jurisdiction Pune, Maharashtra, India
- Annual Revenue₹165 Cr
FY 2025 · +110% YoY
- Net Loss-₹23.30 Cr
FY 2025 · -14% margin
- EBITDA-₹23.00 Cr
FY 2025 · -14% margin
- Total Equity Funding$3.38M (USD)
in 7 rounds
- Latest Funding Round$511.89K (USD), Angel Round
Jan 2022
- InvestorsRPSG Group
& 89 more
- Employee Count420
- Acquired byMarico
(May 2022)
Associated legal entities of True Elements
True Elements is associated with 2 registered companies on The Company Check; the primary company is Hw Wellness Solutions Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Hw Wellness Solutions Private Limited CIN U51900MH2013PTC468449 | Active | 19 Dec 2013 | Pune, Maharashtra | ₹165 Cr | 420 | 5 | View details |
| Hw Wellness Solutions Pvt Ltd CIN U51900PN2013PTC149864 | – | 19 Dec 2013 | Pune, Maharashtra, India | – | – | – | View details |
Products & Services of True Elements
True Elements offers a comprehensive portfolio of products and services, including Rolled Oats, 9 in 1 Snack Mix, and Raw Pumpkin Seeds.
Protein-rich oats are offered for healthy breakfast options.
A crunchy mix is provided for anytime snacking energy.
Healthy seeds are sold for dietary protein and fiber.
Apps and channels of True Elements
its YouTube channel True Elements has 10.6K subscribers and 30 videos.
Videos from True Elements
The most watched videos on True Elements's YouTube channel, True Elements (10.6K subscribers). Click a video to play it here.
More on True Elements.
Funding Insights of True Elements
True Elements has successfully raised a total of $3.38M across 7 strategic funding rounds. The most recent funding activity was a Angel Round of $511.89 thousand completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.38M
- Total Rounds 7
- Last Round Angel Round — $511,885
- First Round $149,415
(Dec 2014)
- Investors Count 89
All 7 funding rounds of True Elements with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $511,885 | Angel Round | $36.9M | Shweta Joshi, Ved Aggarwal | |
| Dec 2020 | $1.36M | Seed | – | SIDBI Venture Capital | – |
| Jan 2020 | $108,961 | Angel Round | – | – | |
| Apr 2019 | $427,090 | Angel Round | $9.9M | Akash Dua, Akash Dua | |
| Dec 2017 | $759,727 | Seed | $••••• | RP Sanjiv Goenka Group, RP-Sanjiv Goenka Group | |
| Apr 2017 | $62,071 | Angel Round | $••••• | Bhupinder Ahuja, Amit Bhuchar | |
| Dec 2014 | $149,415 | Angel Round | $••••• | Arun Kumar Sipani |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2022 | $36.9M | •••••••• |
| Apr 2019 | $9.9M | •••••••• |
| Dec 2017 | $••••• | •••••••• |
| Apr 2017 | $••••• | •••••••• |
Full valuation and stage history of True Elements
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
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Verified entity values are shown only after access is granted.
Last known valuation $36.9M (Jan 2022). 90 investors in total: 4 institutional and 86 angel.
Investors in True Elements
True Elements has secured backing from 90 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include RPSG Group, Marico and SIDBI Venture Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital management for SMEs and startups in India. | 1999 | sidbiventure.co.in | Mumbai, India | |
Diversified conglomerate operating across multiple industries | 1820 | rp-sg.in | Kolkata, India | |
Operations in power, retail, IT services, and other sectors across India and globally. | 1820 | rpsg.in | Kolkata, India | |
Health, beauty, and wellness consumer brands are manufactured. | 1990 | marico.com | Mumbai, India | |
AB Amit Bhuchar | - | – | unknown_dfb764a61bbb497aa | - |
SJ Shubhra Jain | Angel investor and product leader, ex-Google, focused on early-stage startups | – | unknown_85c1e4f541c840ffa | - |
SJ Shweta Joshi | - | – | unknown_3aa431d0937f4ea89 | - |
MS Monika Singla | - | – | unknown_6c0f16b6234b471f8 | - |
AM Arvind Mondal | - | – | unknown_521dab94727649eda | - |
PK Pankaj Khandelwal | Angel investor and entrepreneur, founder of Kreate, focused on tech startups | – | unknown_f722990ec3894d6e8 | - |
Investor details for True Elements
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Hw Wellness Solutions Private Limited (True Elements)
Hw Wellness Solutions Private Limited is the primary company behind True Elements. The board of Hw Wellness Solutions Private Limited currently have 5 directors; the longest-serving is Amit Bhasin, appointed in 2024. 15 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Amit Bhasin DIN 05124789 | Director | 20 Jan 2024 | 2 yrs 9 mo | Hw Wellness Solutions Private Limited |
| Anuj Kumar Khaitan DIN 10687732 | Director | 10 Jul 2024 | 2 yrs 3 mo | Hw Wellness Solutions Private Limited |
| Akash Anilkumar Modi DIN 11049378 | Additional Director | 15 Apr 2025 | 1 yr 6 mo | Hw Wellness Solutions Private Limited |
| Ishita Sharma DIN 11069798 | Whole-time director | 24 Apr 2025 | 1 yr 5 mo | Hw Wellness Solutions Private Limited |
| Nirlay Subhashbhai Sheth DIN 11160875 | Additional Director | 23 Jun 2025 | 1 yr 3 mo | Hw Wellness Solutions Private Limited |
People of True Elements
15 people are tracked at True Elements (4 in leadership, 11 in team); the tracked headcount is 420.
| Name | Role | Group |
|---|---|---|
| Co-Founder & COO | Leadership | |
| Co-Founder & CEO | Leadership | |
Shahnawaz alam | Technical Lead (cto) | Leadership |
Harsh Patel | VP - Ecommerce | Leadership |
Archana Karnam | Senior Category Manager | Team |
Gauri Bhagwat | Lead of Procurement | Team |
Amit Chetti | Operations Lead | Team |
Dhivni Gosrani | Category Lead | Team |
Sanket Todmal | Purchase Executive | Team |
Mandar Gaikwad | Human Resources Manager | Team |
Ruchi Shukla | Recruitment Associate | Team |
Mufeez Shaikh | Supply Chain Management Executive | Team |
Neha Mali | New Product Development Executive | Team |
Janhavi Jaltare | Manager - D2c & Category | Team |
Shivam Varadai | Executive Supply Chain Management | Team |
Complete people profiles for True Elements
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of True Elements
Figures of Hw Wellness Solutions Private Limited, the primary company behind True Elements, for FY 2025. Revenue was ₹165 Cr (+110% year on year). Net loss was -₹23.30 Cr (-14% margin). EBITDA was -₹23.00 Cr (-14% margin). Revenue has grown at a compounded annual rate of +52% over three years and +58% over five years.
- ₹165 CrRevenue · FY 2025 · +110% YoY
- -₹23.30 CrNet loss · -14% margin
- -₹23.00 CrEBITDA · -14% margin
- ₹2.2 LakhPaid-up capital
- 420Employees (provident fund records)
- +52%Revenue CAGR, 3 years
- +58%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Hw Wellness Solutions Private Limited are on its company page.
Detailed financial statements for True Elements
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of True Elements
5 dated milestones of True Elements across 9 years, from founding to its latest funding, stage changes and deals.
- Founded True Elements is founded.
- Funding First funding round of $149K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $512K.
- Exit Acquired by Marico.
Competitors of True Elements
True Elements has 7 listed competitors in our database, 7 of them funded. They include Yoga Bar, Lo! Foods, Nourish You, LIL' Goodness and Eat Better, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yogabars.in | 2014 | Bengaluru, India | $23.62M | 257 | Protein-based food products are offered via an online platform. | |
| lofoods.fit | 2018 | Bengaluru, India | $9.85M | 43 | Low-carb, nutrient-dense functional foods are provided online for ketogenic diets. | |
| nourishyou.in | 2014 | Hyderabad, India | $5.69M | 1 | Plant-based food products are offered online by Nourish You. | |
| lilgoodness.com | 2019 | Bengaluru, India | $3.08M | 25 | Multi-category healthy snacks are offered via an internet-first brand. | |
| eatbetterco.com | 2020 | Jaipur, India | $3.21M | 116 | Multi-category healthy products are offered through an internet-first brand. | |
| evolvesnacks.com | 2015 | Delhi, India | $577,155 | – | Healthy snacks and beverages are offered via an internet-first brand. | |
| eatanytime.in | 2016 | Mumbai, India | $1.01M | 13 | Online platform offering snack bars |
Detailed competitors of True Elements
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Verified entity values are shown only after access is granted.
Web traffic of True Elements
The website of True Elements (true-elements.com) receives about 41.6K visits a month.
- Monthly visits41.6K
▲ 1.9% vs previous month
Websites whose visitors overlap most with True Elements. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bagrrys.com | 100% | 13.4K | #1,842,160 | View details | |
| bigbasket.com | 70% | 9.8M | #5,398 | View details | |
eatopiaworld.com | eatopiaworld.com | 59% | – | #1,802,376 | – |
| farmley.com | 49% | 318.3K | – | View details | |
shop.tonggarden.co.in | shop.tonggarden.co.in | 47% | – | #2,012,861 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for True Elements
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- 17 similar websites
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Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as True Elements (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about True Elements
Complete news archive for True Elements
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Frequently Asked Questions about True Elements
True Elements was founded in 2013 and raised its 1st funding round 1 year after it was founded.
True Elements is headquartered in Pune, India. It is registered at Pune, Maharashtra, India.
Puru Gupta is the current CEO of True Elements. They have also founded this company.
True Elements is a funded company, having raised a total of $3.38M across 7 funding rounds to date. The company's 1st funding round was a Angel Round of $149.42K, raised on Dec 2014.
True Elements has 420 employees.
The primary company behind True Elements, Hw Wellness Solutions Private Limited, reported revenue of ₹165 Cr for FY 2025, up 110% year on year.
Healthy breakfast and snack options are provided by True Elements, focusing on natural and nutritious ingredients. Products such as rolled oats, snack mixes, and seeds are sold to promote a balanced diet. The company operates in the health food sector, targeting consumers seeking organic and wholesome food solutions. Various categories including muesli, dry fruits, and shakes are included in their offerings.
True Elements's top competitors include Yoga Bar, Lo! Foods and Eat Better.
True Elements offers Rolled Oats, 9 in 1 Snack Mix, and Raw Pumpkin Seeds.
True Elements has 90 investors. Key investors include RPSG Group, Marico, SIDBI Venture Capital, RP Sanjiv Goenka Group, and Amit Bhuchar.
The valuation of True Elements is $36.9M as of Jan 2022.
True Elements operates through Hw Wellness Solutions Private Limited.