About True Elements
True Elements is a company based in Pune (India) founded in 2013 by Sreejith Moolayil and Puru Gupta was acquired by Marico in May 2022. It operates as a Direct-to-Consumer (D2C). True Elements has raised $3.38 million across 7 funding rounds from investors including RPSG Group, Marico and SIDBI Venture Capital. The company has 420 employees as of April 09, 2024. True Elements offers products and services including Rolled Oats, 9 in 1 Snack Mix, and Raw Pumpkin Seeds. True Elements operates in a competitive market with competitors including Yoga Bar, Lo! Foods, Nourish You, LIL' Goodness and Eat Better, among others.
- Headquarter Pune, India
- Employees 420 as on 09 Apr, 2024
- Founders Sreejith Moolayil, Puru Gupta
- Stage Minicorn
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Sectors
ConsumerRetail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Hw Wellness Solutions Pvt Ltd
- Date of Incorporation 19 Dec, 2013
- Jurisdiction Pune, Maharashtra, India
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Annual Revenue
$7.32 M (USD)28.05as on Mar 31, 2023
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Net Profit
$-2.24 M (USD)-31.54as on Mar 31, 2023
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EBITDA
$-2.79 M (USD)-218.92as on Mar 31, 2023
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Total Equity Funding
$3.38 M (USD)
in 7 rounds
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Latest Funding Round
$511.89 K (USD), Angel Round
Jan 21, 2022
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Investors
RPSG Group
& 89 more
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Employee Count
420
as on Apr 09, 2024
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Acquired by
Marico
(May 23, 2022)
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Products & Services of True Elements
True Elements offers a comprehensive portfolio of products and services, including Rolled Oats, 9 in 1 Snack Mix, and Raw Pumpkin Seeds. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Protein-rich oats are offered for healthy breakfast options.
A crunchy mix is provided for anytime snacking energy.
Healthy seeds are sold for dietary protein and fiber.
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Funding Insights of True Elements
True Elements has successfully raised a total of $3.38M across 7 strategic funding rounds. The most recent funding activity was a Angel Round round of $511.89 thousand completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Angel Round — $511,885
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First Round
First Round
(24 Dec 2014)
- Investors Count 89
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2022 | Amount | Angel Round - True Elements | Valuation | Shweta Joshi , Ved Aggarwal | |
| Dec, 2020 | Amount | Seed - True Elements | Valuation | SIDBI Venture Capital |
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| Jan, 2020 | Amount | Angel Round - True Elements | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in True Elements
True Elements has secured backing from 90 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include RPSG Group, Marico and SIDBI Venture Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital management for SMEs and startups in India.
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Founded Year | Domain | Location | |
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Diversified conglomerate operating across multiple industries
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Founded Year | Domain | Location | |
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Operations in power, retail, IT services, and other sectors across India and globally.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by True Elements
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - True Elements
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
True Elements Comparisons
Competitors of True Elements
True Elements operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yoga Bar, Lo! Foods, Nourish You, LIL' Goodness and Eat Better, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Protein-based food products are offered via an online platform.
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| domain | founded_year | HQ Location |
Low-carb, nutrient-dense functional foods are provided online for ketogenic diets.
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| domain | founded_year | HQ Location |
Plant-based food products are offered online by Nourish You.
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| domain | founded_year | HQ Location |
Multi-category healthy snacks are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Multi-category healthy products are offered through an internet-first brand.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on True Elements
Frequently Asked Questions about True Elements
When was True Elements founded?
True Elements was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Where is True Elements located?
True Elements is headquartered in Pune, India. It is registered at Pune, Maharashtra, India.
Who is the current CEO of True Elements?
Puru Gupta is the current CEO of True Elements. They have also founded this company.
Is True Elements a funded company?
True Elements is a funded company, having raised a total of $3.38M across 7 funding rounds to date. The company's 1st funding round was a Angel Round of $108.96K, raised on Dec 24, 2014.
How many employees does True Elements have?
As of Apr 09, 2024, the latest employee count at True Elements is 420.
What is the annual revenue of True Elements?
Annual revenue of True Elements is $7.32M as on Mar 31, 2023.
What does True Elements do?
Healthy breakfast and snack options are provided by True Elements, focusing on natural and nutritious ingredients. Products such as rolled oats, snack mixes, and seeds are sold to promote a balanced diet. The company operates in the health food sector, targeting consumers seeking organic and wholesome food solutions. Various categories including muesli, dry fruits, and shakes are included in their offerings.
Who are the top competitors of True Elements?
True Elements's top competitors include Yoga Bar, Lo! Foods and Eat Better.
What products or services does True Elements offer?
True Elements offers Rolled Oats, 9 in 1 Snack Mix, and Raw Pumpkin Seeds.
Who are True Elements's investors?
True Elements has 90 investors. Key investors include RPSG Group, Marico, SIDBI Venture Capital, RP Sanjiv Goenka Group, and Amit Bhuchar.
What is True Elements's valuation?
The valuation of True Elements is $36.9M as of Jan 2022.
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