About True Footage
True Footage is a Real Estate & Construction company based in New York (United States) founded in 2019 by John Liss. AI-based residential transaction data is delivered via a mobile platform. It operates in the Real Estate & Construction and Technology sectors. True Footage has raised $40 million across 3 funding rounds from investors including Supernode Ventures, Cox Enterprises and Nava Ventures. Its chief executive, as recorded, is John Liss. Its website truefootage.tech draws about 56 thousand monthly visits. Its focus areas include Real Estate and Construction Tech, Real Estate IT, Property Appraisal and Tech Enabled Service. Its legal entity is TRUE FOOTAGE INC. Its competitors include Bowery, Tensor Flight and CompStak; 3 of its 3 listed competitors have raised funding.
Company details
True Footage was founded in 2019 in New York, United States, as an AI-based provider of residential transaction data services. Operations center on a platform where user registration, property scanning, and video file uploads are facilitated. An iOS mobile app supports these functions, targeting the real estate sector with data management tools.
- Headquarters New York, United States
- Founders John Liss
- SectorsReal Estate & ConstructionTechnology
- Website category Business and Consumer Services · Real Estate
- Email••••••••
- Phone•••• ••••
- Website truefootage.tech
- Social LinkedIn YouTube
- Legal Name True Footage Inc.
- Total Equity Funding$40M (USD)
in 3 rounds
- Latest Funding Round$40M (USD), Series C
Apr 2026
- InvestorsSupernode Ventures
& 6 more
Apps and channels of True Footage
its YouTube channel True Footage has 2.25K subscribers and 30 videos.
Videos from True Footage
The most watched videos on True Footage's YouTube channel, True Footage (2.25K subscribers). Click a video to play it here.
More on True Footage.
Funding Insights of True Footage
True Footage has successfully raised a total of $40M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $40 million completed in April 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40M
- Total Rounds 3
- Last Round Series C — $40M
- Investors Count 7
All 3 funding rounds of True Footage with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2026 | $40M | Series C | – | Cox Enterprises | |
| Jun 2021 | Series A | – | – | ||
| Jun 2020 | Seed | – | – |
7 investors in total: 6 institutional and 1 angel.
Investors in True Footage
True Footage has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Supernode Ventures, Cox Enterprises and Nava Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech investments are made by Supernode Ventures. | 2017 | supernode.vc | New York, United States | |
| nava.vc | ||||
| storyventures.vc | ||||
| thekraftgroup.com | ||||
| pagsgroup.com | ||||
| coxenterprises.com | ||||
RF Roger Ferguson | unknown_73ba4224ec1b4a1d8 |
Investor details for True Footage
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of True Footage
14 people are tracked at True Footage (9 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
John Liss | Founder & CEO | Leadership |
Linett Nardone | Vice President, People Operations | Leadership |
Cody Stoltman | VP of Engineering | Leadership |
Mike Coleman | Head of Frontend and Mobile | Leadership |
Julie Witt | Vice President Information Technology | Leadership |
Christian Santos | Director Of People Operations | Leadership |
Will Fried | Chief Innovation Officer | Leadership |
Mariah Swanson | Director Of Strategic Projects | Leadership |
David Magalnick | Head of Application Development | Leadership |
Daniel Patricio Sorichetti | Staff Engineer | Team |
Melanie Shaffer | Business Operations Manager | Team |
Quinn Croom | Business Operations Product Manager | Team |
JC Arbelbide | Backend Software Engineer | Team |
Julia Leary | Technical Recruiter | Team |
Complete people profiles for True Footage
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of True Footage
3 dated milestones of True Footage across 7 years, from founding to its latest funding, stage changes and deals.
- Founded True Footage is founded.
- Funding First funding round.
- Funding Latest funding round, Series C, of $40.0M.
Competitors of True Footage
True Footage has 3 listed competitors in our database, 3 of them funded. They include Bowery, Tensor Flight and CompStak.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| boweryvaluation.com | 2017 | New York, United States | $89.4M | Commercial real estate appraisals are provided using proprietary technology. | ||
| tensorflight.com | 2016 | San Francisco, United States | $2M | Aerial images are analyzed via AI for property data solutions. | ||
| compstak.com | 2012 | New York, United States | $75.22M | 105 | Crowd-sourced database for commercial real estate deals is maintained. |
Detailed competitors of True Footage
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of True Footage
The website of True Footage (truefootage.tech) receives about 55.5K visits a month and ranks #700,570 among all websites worldwide, #5,085 in Real Estate.
- Monthly visits55.5K
▲ 45.1% vs previous month
- Unique visitors4.5K
per month
- Global rank#700,570
among all websites
- Category rank#5,085
Business and Consumer Services · Real Estate
- Bounce rate32%
- Pages per visit4.2
- Average visit8 min 57 sec
- DevicesDesktop 93% · Mobile 7%
Websites whose visitors overlap most with True Footage. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| zillow.com | 100% | 321.9M | #68 | View details | |
| realtor.com | 88% | 110M | #330 | View details | |
| houzeo.com | 82% | 274.9K | #182,244 | View details |
Top companies in Real Estate Technology Platforms
3 companies that operate in the same segment as True Footage (Real Estate Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Residential properties are listed and searched through an app-based platform. | 2005 | Seattle, Washington, United States | USD 87 M | |||
Residential properties are resold via an app-based platform. | 2014 | San Francisco, California, United States | USD 1.35 B | USD 2.71 M | 1,426 | |
Residential real estate search engine | 2005 | San Francisco, California, United States | USD 32.8 M |
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Frequently Asked Questions about True Footage
True Footage was founded in 2019 and raised its 1st funding round 1 year after it was founded.
True Footage is headquartered in New York, United States. It is registered at New York, New York, United States.
John Liss is the CEO of True Footage, as recorded in our data. They have also founded this company.
True Footage is a funded company, having raised a total of $40M across 3 funding rounds to date.
True Footage was founded in 2019 in New York, United States, as an AI-based provider of residential transaction data services. Operations center on a platform where user registration, property scanning, and video file uploads are facilitated. An iOS mobile app supports these functions, targeting the real estate sector with data management tools.
True Footage's top competitors include Tensor Flight, CompStak and Bowery.
True Footage has 7 investors. Key investors include Supernode Ventures, Cox Enterprises, Nava Ventures, Roger Ferguson, and Story Ventures.
True Footage operates through True Footage Inc..