About True Grace
True Grace is a company based in Warminster (United Kingdom) founded in 1991 by Philippa Biles and Roger Biles. It operates as a B2C, and B2B. The company has 26 employees as of December 31, 2021. True Grace offers products and services including Scented Candles, Room Diffusers, Fragrance Oils, and Gift Sets. True Grace operates in a competitive market with competitors including Arran, Air Wick, Miller Harris, Ashleigh & Burwood and Aroma Works Limited, among others.
- Headquarter Warminster, United Kingdom
- Employees 26 as on 31 Dec, 2021
- Founders Philippa Biles, Roger Biles
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Arco England Limited
- Date of Incorporation 08 Apr, 2008
- Jurisdiction WARMINSTER, WILTSHIRE
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
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Employee Count
26
as on Dec 31, 2021
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Products & Services of True Grace
True Grace offers a comprehensive portfolio of products and services, including Scented Candles, Room Diffusers, Fragrance Oils, and Gift Sets. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Handmade candles providing long-lasting scents for home environments.
Diffusers that release continuous fragrances to enhance room atmospheres.
Oils for use in diffusers or candles, offering customizable scent options.
Bundled products for gifting, including candles and diffusers for occasions.
Funding Insights of True Grace
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by True Grace
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - True Grace
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
True Grace Comparisons
Competitors of True Grace
True Grace operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Arran, Air Wick, Miller Harris, Ashleigh & Burwood and Aroma Works Limited, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Home and personal care products are sold globally by Arran.
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| domain | founded_year | HQ Location |
Health and hygiene consumer products are developed and marketed globally.
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| domain | founded_year | HQ Location |
Brand of perfumes and air care products
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| domain | founded_year | HQ Location |
Luxury home fragrance products and gift sets are retailed.
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| domain | founded_year | HQ Location |
Manufactures and brands natural products for home and personal care.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about True Grace
When was True Grace founded?
True Grace was founded in 1991.
Where is True Grace located?
True Grace is headquartered in Warminster, United Kingdom.
How many employees does True Grace have?
As of Dec 31, 2021, the latest employee count at True Grace is 26.
What does True Grace do?
True Grace specializes in creating handmade scented candles, room diffusers, and other home fragrance items, focusing on natural and sustainable materials. The company operates an online store for direct sales, offers wholesale options for stockists, and includes loyalty programs for customers. Based in Wiltshire, United Kingdom, it emphasizes eco-friendly practices like carbon-neutral production. Products cater to consumers seeking high-quality, perfumed goods for personal and home use.
Who are the top competitors of True Grace?
True Grace's top competitors include Air Wick, Arran and Ashleigh & Burwood.
What products or services does True Grace offer?
True Grace offers Scented Candles, Room Diffusers, Fragrance Oils, and Gift Sets.
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