About TrueLocal
TrueLocal is a Business Services company based in Sydney (Australia) founded in 2006, and was acquired by Sensis in March 2013. Listing platform for local businesses. Its chief executive, as recorded, is David Scribner. Its website truelocal.com.au draws about 88 thousand monthly visits. Its focus areas include Consumer, Local Services, Multi Services and Listings. Its competitors include Recomazing, StartLocal and Veteran Owned Business; 1 of its 3 listed competitors has raised funding.
Company details
TrueLocal was founded in 2006 in Sydney, Australia, as a directory platform in the local services sector. Consumers are enabled to search for businesses including plumbers, restaurants, and hotels, while ratings and reviews are shared to inform others. Free listings are provided for businesses, alongside paid options for improved search positioning. Ownership shifted from News Limited to Sensis, a marketing services firm.
- Headquarters Sydney, Australia
- Stage Acquired
- SectorsBusiness Services
- Website category Computers Electronics and Technology · Search Engines
- Website truelocal.com.au
- Social LinkedIn X Facebook
- Acquired by Sensis (Mar 2013)
- Investors
- Acquired bySensis
(Mar 2013)
Investors in TrueLocal
TrueLocal has secured backing from 1 investor. Prominent investors backing the company include Thryv Australia.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Thryv Australia is engaged in providing digital marketing solutions. | 2011 | sensis.com.au | Melbourne, Australia |
Investor details for TrueLocal
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People of TrueLocal
1 people are tracked at TrueLocal (1 in leadership).
| Name | Role | Group |
|---|---|---|
David Scribner | CEO | Leadership |
Complete people profiles for TrueLocal
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- Team structure
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Timeline of TrueLocal
2 dated milestones of TrueLocal across 7 years, from founding to its latest funding, stage changes and deals.
- Founded TrueLocal is founded.
- Exit Acquired by Sensis.
Competitors of TrueLocal
TrueLocal has 3 listed competitors in our database, 1 of them funded. They include Recomazing, StartLocal and Veteran Owned Business.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| recomazing.com | 2015 | Sydney, Australia | $660,000 | Business recommendations are shared among friends via a social network. | ||
| startlocal.com.au | 2008 | Sydney, Australia | Business Directory for local online businesses in Australia | |||
| veteranownedbusiness.com | 2008 | Melbourne, Australia | Functions as an online directory for local businesses. |
Detailed competitors of TrueLocal
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- Competitive positioning
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Web traffic of TrueLocal
The website of TrueLocal (truelocal.com.au) receives about 87.5K visits a month and ranks #437,466 among all websites worldwide, #2,949 in Search Engines.
- Monthly visits87.5K
▼ 3.2% vs previous month
- Unique visitors47.6K
per month
- Global rank#437,466
among all websites
- Category rank#2,949
Computers Electronics and Technology · Search Engines
- Bounce rate51%
- Pages per visit1.8
- Average visit20 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with TrueLocal. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
yellowpages.com.au | yellowpages.com.au | 100% | #60,962 | – | |
| aussieweb.com.au | 93% | #1,191,273 | View details | ||
| google.com | 65% | 85.8B | #1 | View details | |
hotfrog.com.au | hotfrog.com.au | 64% | #875,081 | – | |
google.com.au | google.com.au | 64% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for TrueLocal
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- 40 similar websites
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- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about TrueLocal
TrueLocal was founded in 2006.
TrueLocal is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
David Scribner is the CEO of TrueLocal, as recorded in our data.
TrueLocal was founded in 2006 in Sydney, Australia, as a directory platform in the local services sector. Consumers are enabled to search for businesses including plumbers, restaurants, and hotels, while ratings and reviews are shared to inform others. Free listings are provided for businesses, alongside paid options for improved search positioning. Ownership shifted from News Limited to Sensis, a marketing services firm.
TrueLocal's top competitors include Recomazing, StartLocal and Veteran Owned Business.
TrueLocal has 1 investor. Key investors include Thryv Australia.
Yes. TrueLocal was acquired by Sensis in March 2013.