About TruGreen
TruGreen is a company based in Memphis (United States) founded in 1990 was acquired by Aurora Capital Group in April 2011.. TruGreen has completed 5 acquisitions, including Green T Services, Lawn and Lawn Dawg. TruGreen offers products and services including Lawn Maintenance and Treatment Services.
- Headquarter Memphis, United States
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Email
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Phone
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Website
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Social
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- Legal Name Trugreen, Inc
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
SVG Capital
& 1 more
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Employee Count
Employee Count
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Investments & Acquisitions
Green T Services
& 4 more
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Acquired by
Aurora Capital Group
(Apr 25, 2011)
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Products & Services of TruGreen
TruGreen offers a comprehensive portfolio of products and services, including Lawn Maintenance and Treatment Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Lawn maintenance services are performed, which involve regular care such as mowing and trimming to keep properties in optimal condition.
Treatment services are applied for pest and weed control, ensuring lawns are protected from common threats.
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Sales and Marketing
64 people
Software Development Team
64 people
Human Resources and Administration
24 people
Leadership Team
17 people
Customer Team
10 people
Finance and Accounting
9 people
Legal and Compliance
8 people
Senior Team
8 people
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Funding Insights of TruGreen
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2016 | Amount | Private Equity Round - TruGreen | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in TruGreen
TruGreen has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include SVG Capital and Aurora Capital Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity investments are managed across multiple sectors.
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Founded Year | Domain | Location | |
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Private equity investment firm focused on multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by TruGreen
TruGreen has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Green T Services, Lawn and Lawn Dawg. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Lawn and garden equipment, including mowers and trimmers, is developed.
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2009 | ||||
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Provider of residential & commercial HAVC, cleaning, and pest control services
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2007 | ||||
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Provider of lawn care products
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2005 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - TruGreen
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Trugreen Comparisons
Competitors of TruGreen
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about TruGreen
When was TruGreen founded?
TruGreen was founded in 1990 and raised its 1st funding round 26 years after it was founded.
Where is TruGreen located?
TruGreen is headquartered in Memphis, United States. It is registered at Memphis, Tennessee, United States.
What does TruGreen do?
TruGreen was founded in 1990 and is headquartered in Memphis, United States. Operations focus on the lawn care and pest control sector, with services encompassing fertilization, weed control, aeration, insect treatments, mosquito management, perimeter pest barriers, and flea and tick prevention. Tree and shrub care is also provided to support property maintenance across various regions.
What products or services does TruGreen offer?
TruGreen offers Lawn Maintenance and Treatment Services.
How many acquisitions has TruGreen made?
TruGreen has made 5 acquisitions, including Green T Services, Lawn, and Lawn Dawg.
Who are TruGreen's investors?
TruGreen has 2 investors. Key investors include SVG Capital, and Aurora Capital Group.