About TruGreen
TruGreen is a company based in Memphis (United States) founded in 1990, and was acquired by Aurora Capital Group in April 2011. Lawn care and pest control services are offered nationwide. TruGreen has completed 5 acquisitions, including Green T Services, Lawn and Lawn Dawg. Its website trugreen.com draws about 640 thousand monthly visits. TruGreen offers products and services including Lawn Maintenance and Treatment Services. Its legal entity is TruGreen, Inc.
Company details
TruGreen was founded in 1990 and is headquartered in Memphis, United States. Operations focus on the lawn care and pest control sector, with services encompassing fertilization, weed control, aeration, insect treatments, mosquito management, perimeter pest barriers, and flea and tick prevention. Tree and shrub care is also provided to support property maintenance across various regions.
- Headquarters Memphis, United States
- Stage Acquired
- Website category Home and Garden
- Email••••••••
- Phone•••• ••••
- Website trugreen.com
- Social LinkedIn X Facebook
- Acquired by Aurora Capital Group (Apr 2011)
- Legal Name Trugreen, Inc
- InvestorsSVG Capital
& 1 more
- Investments & AcquisitionsGreen T Services
& 4 more
- Acquired byAurora Capital Group
(Apr 2011)
Products & Services of TruGreen
TruGreen offers a comprehensive portfolio of products and services, including Lawn Maintenance and Treatment Services.
Lawn maintenance services are performed, which involve regular care such as mowing and trimming to keep properties in optimal condition.
Treatment services are applied for pest and weed control, ensuring lawns are protected from common threats.
Apps and channels of TruGreen
TruGreen publishes 1 mobile app with over 100K+ downloads.
Funding Insights of TruGreen
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of TruGreen with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2016 | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in TruGreen
TruGreen has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include SVG Capital and Aurora Capital Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are managed across multiple sectors. | 1996 | svgcapital.com | London, United Kingdom | |
Private equity investment firm focused on multiple sectors | auroracap.com | Los Angeles, United States |
Investor details for TruGreen
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of TruGreen
239 people are tracked at TruGreen (72 in leadership, 167 in team).
| Name | Role | Group |
|---|---|---|
Erin Rogers | Talent Acquisition Partner | Leadership |
Allison McCaffrey | Director Talent Management, Learning, And Leadership Development | Leadership |
Kristina Bradley | Talent Acquisition Partner | Leadership |
Brenden Kammetler | Director - Call Centers | Leadership |
Leon Pierce | Region Accounts Director | Leadership |
April Smith | Sales Partner | Leadership |
Alyssa P. | Chief Marketing Officer | Leadership |
Andrew Richard | Senior Director, Financial Planning & Analysis And Strategy | Leadership |
Katlin Schlafer | Senior Executive Talent Acquisition Partner, Corporate | Leadership |
Jasmine Norman | Talent Acquisition Partner | Leadership |
Kevin Mann | Sr Vice President, Chief Legal Officer & Corporate Secretary | Leadership |
Benjamin Dunham | Chief Financial Officer | Leadership |
Shawn P. Flynn | Senior Vice President And Chief Revenue Officer | Leadership |
Ayman Taha | Svp, Chief Information & Digital Officer | Leadership |
Jennifer Futch | Vice President And Associate General Counsel Ethics, Compliance, Labor, Employment | Leadership |
Kurt Kane | President & Chief Executive Officer | Leadership |
Nia Vongchanh | Talent Acquisition Partner | Leadership |
Carissa Donner | Corporate HR - TA Business Partner | Leadership |
Derek Suech | Region Director At Trugreen | Leadership |
Ariana Lally | Talent Acquisition Partner | Leadership |
219 more people are available in the full profile.
Complete people profiles for TruGreen
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by TruGreen
TruGreen has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Green T Services, Lawn and Lawn Dawg.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Lawn and garden equipment, including mowers and trimmers, is developed. | lawncare.co.in | Mumbai, India | 2009 | Jul 2018 | •••• | |
Provider of residential & commercial HAVC, cleaning, and pest control services | greentservices.com | Aurora, United States | 2007 | Jul 2018 | •••• | |
Residential landscaping services are provided in Hartford, United States. | turfmastersct.com | Hartford, United States | 1988 | Sep 2017 | •••• | |
Lawn maintenance services are provided throughout Aurora and surrounding areas. | lawndawg.com | Aurora, United States | 1997 | Sep 2017 | •••• | |
Provider of lawn care products | scottslawnservice.info | Warwick, United States | 2005 | Dec 2015 | $200M |
Complete acquisition details for TruGreen
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of TruGreen
8 dated milestones of TruGreen across 28 years, from founding to its latest funding, stage changes and deals.
- Founded TruGreen is founded.
- Exit Acquired by Aurora Capital Group.
- Acquisition Acquires Scotts LawnService.
- Funding First funding round.
- Acquisition Acquires Lawn Dawg.
- Acquisition Acquires TurfMasters.
- Acquisition Acquires Green T Services.
- Acquisition Acquires Lawn.
Web traffic of TruGreen
The website of TruGreen (trugreen.com) receives about 640.4K visits a month and ranks #134,188 among all websites worldwide, #1,813 in Home and Garden.
- Monthly visits640.4K
▲ 117.6% vs previous month
- Unique visitors174.6K
per month
- Global rank#134,188
among all websites
- Category rank#1,813
Home and Garden · Home and Garden
- Bounce rate42%
- Pages per visit3.7
- Average visit2 min 11 sec
- DevicesDesktop 46% · Mobile 54%
Websites whose visitors overlap most with TruGreen. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lawndoctor.com | 100% | 48.9K | #632,547 | View details | |
| scotts.com | 74% | 21.1K | #324,569 | View details | |
| homedepot.com | 72% | 174.7M | #174 | View details | |
| menards.com | 66% | 21M | #1,812 | View details | |
| lawnlove.com | 66% | 156.1K | #230,640 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for TruGreen
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about TruGreen
TruGreen was founded in 1990 and raised its 1st funding round 26 years after it was founded.
TruGreen is headquartered in Memphis, United States. It is registered at Memphis, Tennessee, United States.
TruGreen was founded in 1990 and is headquartered in Memphis, United States. Operations focus on the lawn care and pest control sector, with services encompassing fertilization, weed control, aeration, insect treatments, mosquito management, perimeter pest barriers, and flea and tick prevention. Tree and shrub care is also provided to support property maintenance across various regions.
TruGreen offers Lawn Maintenance and Treatment Services.
TruGreen has made 5 acquisitions, including Green T Services, Lawn, and Lawn Dawg.
TruGreen has 2 investors. Key investors include SVG Capital, and Aurora Capital Group.
TruGreen operates through Trugreen, Inc.
Yes. TruGreen was acquired by Aurora Capital Group in April 2011.
Yes. TruGreen publishes TruGreen, with over 100,000 downloads.
The website of TruGreen receives about 640 thousand visits a month and ranks #134,188 among all websites worldwide.