About truLOCAL
truLOCAL is a Retail company based in Milton (Canada) founded in 2016 by Marc Lafleur and Greg Quaile, and was acquired by EMERGE Commerce in January 2021. Meat is delivered via an online subscription model. It operates in the Retail and Agriculture sectors. truLOCAL has raised $100 thousand across 1 funding round from investors including EMERGE Commerce and Michele Romanow. Its chief executive, as recorded, is Marc Lafleur. Its website trulocal.ca draws about 89 thousand monthly visits. truLOCAL offers products and services including Curated Boxes, Corporate Gifts, and Individual Products. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Meat and Seafood. Its competitors include Meatme, FoodScrooge and Bessie Box; 1 of its 3 listed competitors has raised funding.
Company details
truLOCAL was established in 2016 as an online retailer specializing in meat products. Operations are centered in Milton, Canada, with a focus on subscription-based delivery services. Fresh meats are sourced and shipped directly to customers across the country. The company is led by co-founders Marc Lafleur as CEO and Greg Quaile as VP, emphasizing efficient e-commerce in the food sector.
- Headquarters Milton, Canada
- Founders Marc Lafleur, Greg Quaile
- Stage Acquired
- SectorsRetailAgriculture
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website trulocal.ca
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by EMERGE Commerce (Jan 2021)
- Total Equity Funding$100K (USD)
in 1 rounds
- Latest Funding Round$100K (USD), Angel Round
Jun 2017
- InvestorsEMERGE Commerce
& 1 more
- Acquired byEMERGE Commerce
(Jan 2021)
Products & Services of truLOCAL
truLOCAL offers a comprehensive portfolio of products and services, including Curated Boxes, Corporate Gifts, and Individual Products.
Monthly delivery of locally sourced meat and seafood options.
Custom meat and seafood packages for businesses.
Variety of meats like steaks and salmon for direct purchase.
Apps and channels of truLOCAL
its YouTube channel truLOCAL has 2.95K subscribers and 30 videos.
Videos from truLOCAL
The most watched videos on truLOCAL's YouTube channel, truLOCAL (2.95K subscribers). Click a video to play it here.
More on truLOCAL.
Funding Insights of truLOCAL
truLOCAL has successfully raised a total of $100K through 1 strategic funding round. The most recent funding activity was a Angel Round of $100 thousand completed in June 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $100,000
- Total Rounds 1
- Last Round Angel Round — $100,000
- First Round $100,000
(Jun 2017)
- Investors Count 1
All 1 funding rounds of truLOCAL with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2017 | $100,000 | Angel Round | – | – |
2 investors in total: 1 institutional and 1 angel.
Investors in truLOCAL
truLOCAL has secured backing from 2 investors, including angel investors. Prominent investors backing the company include EMERGE Commerce and Michele Romanow.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
MR Michele Romanow | unknown_0dd4c4859ffe4951a | |||
Online platform acquiring e-commerce brands and businesses | 2016 | emerge-commerce.com | Toronto, Canada |
Investor details for truLOCAL
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- Complete investor list
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People of truLOCAL
2 people are tracked at truLOCAL (2 in leadership).
| Name | Role | Group |
|---|---|---|
Marc Lafleur | Co-Founder & CEO | Leadership |
Greg Quaile | Co-Founder & VP | Leadership |
Complete people profiles for truLOCAL
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- Team structure
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- Professional contacts
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Timeline of truLOCAL
3 dated milestones of truLOCAL across 5 years, from founding to its latest funding, stage changes and deals.
- Founded truLOCAL is founded.
- Funding First funding round of $100K.
- Exit Acquired by EMERGE Commerce.
Competitors of truLOCAL
truLOCAL has 3 listed competitors in our database, 1 of them funded. They include Meatme, FoodScrooge and Bessie Box.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| meatme.ca | 2015 | Vancouver, Canada | 1 | Subscription-based meat products are retailed through an online platform. | ||
| foodscrooge.com | 2010 | Toronto, Canada | $203,000 | Online business-to-business marketplace platform for frozen food | ||
| bessiebox.com | 2019 | Calgary, Canada | SaaS-based retailer of meat products |
Detailed competitors of truLOCAL
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- Full competitor set
- Operating metrics
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Web traffic of truLOCAL
The website of truLOCAL (trulocal.ca) receives about 89.3K visits a month and ranks #386,295 among all websites worldwide, #2,212 in Groceries.
- Monthly visits89.3K
▲ 18.3% vs previous month
- Unique visitors35.8K
per month
- Global rank#386,295
among all websites
- Category rank#2,212
Food and Drink · Groceries
- Bounce rate50%
- Pages per visit3.6
- Average visit1 min 58 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with truLOCAL. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
butcherbox.ca | butcherbox.ca | 100% | #679,734 | – | |
| spud.ca | 98% | 177.6K | #157,222 | View details | |
terradelyssa.ca | terradelyssa.ca | 96% | #2,203,054 | – | |
| nikufarms.com | 83% | #508,891 | View details | ||
butchershoppedirect.com | butchershoppedirect.com | 75% | #589,237 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for truLOCAL
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- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Trulocal
Complete news archive for truLOCAL
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Frequently Asked Questions about truLOCAL
truLOCAL was founded in 2016 and raised its 1st funding round 1 year after it was founded.
truLOCAL is headquartered in Milton, Canada. It is registered at Milton, Ontario, Canada.
Marc Lafleur is the CEO of truLOCAL, as recorded in our data. They have also founded this company.
truLOCAL is a funded company, having raised a total of $100K across 1 funding round to date. The company's 1st funding round was a Angel Round of $100K, raised on Jun 2017.
truLOCAL was established in 2016 as an online retailer specializing in meat products. Operations are centered in Milton, Canada, with a focus on subscription-based delivery services. Fresh meats are sourced and shipped directly to customers across the country. The company is led by co-founders Marc Lafleur as CEO and Greg Quaile as VP, emphasizing efficient e-commerce in the food sector.
truLOCAL's top competitors include Meatme, FoodScrooge and Bessie Box.
truLOCAL offers Curated Boxes, Corporate Gifts, and Individual Products.
truLOCAL has 2 investors. Key investors include EMERGE Commerce, and Michele Romanow.
Yes. truLOCAL was acquired by EMERGE Commerce in January 2021.