truRating

London, United Kingdom Founded: 2012 • Age: 14 yrs
Point-of-sale feedback ratings are collected for SME hospitality businesses.
Annual revenue - Latest available
Total funding $34.2M 10 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products 6 Services tracked
Competitors 10 Brand Intelligence

About truRating

truRating is a company based in London (United Kingdom) founded in 2012 by Christian Nelson and Georgina Nelson. truRating has raised $34.17 million across 10 funding rounds from investors including Sandaire and Emerisque. truRating offers products and services including Customer Feedback Platform, POS Feedback, Retail Experience Platform, Omnichannel Feedback Software, and Retail Analytics Software. truRating operates in a competitive market with competitors including ActiveCampaign, Zendesk, Bazaarvoice, Verint and Clarabridge, among others.

  • Headquarter London, United Kingdom
  • Founders Christian Nelson, Georgina Nelson
  • Sectors
    Technology
    Retail
  • Phone
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  • Website
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  • Social
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  • Legal Name Trurating Limited
  • Date of Incorporation 12 Oct, 2012
  • Jurisdiction ST. ALBANS, HERTFORDSHIRE, ENGLAND
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $34.17 M (USD)

    in 10 rounds

  • Latest Funding Round
    $1.27 M (USD), Series A

    Jul 01, 2023

  • Investors
    Sandaire

    & 1 more

  • Employee Count
    Not available
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Products & Services of truRating

truRating offers a comprehensive portfolio of products and services, including Customer Feedback Platform, POS Feedback, Retail Experience Platform, Omnichannel Feedback Software, and Retail Analytics Software.

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Primary

Platform for collecting and analyzing customer feedback in real-time.

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Tool for gathering feedback at retail payment points securely.

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Software for enhancing retail interactions through feedback data.

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System for multi-channel customer feedback across stores and online.

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Application for analyzing feedback to improve business operations.

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Platform for market insights via customer ratings and responses.

People of truRating

Headcount 50-200
Employee Profiles 22
Employee Profiles
People
Georgina Nelson
CEO & Founder
People
Dan Morgenstern
Enterprise Sales Executive
People
Zack Hamilton
Executive, Strategic CX Advisor
People
Samantha B.
Front End Developer

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Funding Insights of truRating

truRating has successfully raised a total of $34.17M across 10 strategic funding rounds. The most recent funding activity was a Series A round of $1.27 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in truRating

truRating has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Sandaire and Emerisque.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Emerisque is focused on investments in consumer and retail sectors.
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Wealth management services are provided to clients by Sandaire.
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Investor details for truRating

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Investments & Acquisitions by truRating

Investments
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Investment portfolio details for truRating

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  • Transaction dates
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Financial Statements - truRating

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Detailed financials for truRating

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Trurating Comparisons

truRating Primary company
Description
Point-of-sale feedback ratings are collected for SME hospita...
Location
London, United Kingdom
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for truRating

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Competitors of truRating

truRating operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ActiveCampaign, Zendesk, Bazaarvoice, Verint and Clarabridge, among others.

Company Name Domain Founded year HQ Location Description
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Sales, CRM, and email marketing automation software is provided.
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Cloud-based customer service platform is offered for business engagement.
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Provider of SaaS based marking solution
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AI-powered customer experience automation solutions are provided by Verint.
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Customer intelligence platform on cloud
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Cloud-based customer experience management software is provided for brands.
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Detailed competitors of truRating

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Latest news on Trurating

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Complete news archive for truRating

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  • Older coverage
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Frequently Asked Questions about truRating

truRating was founded in 2012 and raised its 1st funding round 2 years after it was founded.

truRating is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Georgina Nelson is the current CEO of truRating. They have also founded this company.

truRating is a funded company, having raised a total of $34.17M across 10 funding rounds to date.

Trurating is a point-of-payment rating system, the ratings of which are shown on its website. Customers are asked to rate their experience based on service, product and other such criteria. Clients see the ratings through an online dashboard with 5 core parameters- Service, product, value, experience, recommendation(along with custom questions). Has a loyalty program for consumers to get prizes based on their involvement. It is building an alternative ratings platform on the likes of Yelp and Tripadvisor for mainly brick and mortar retailers and hotels. It is currently live in the UK (launched at the end of 2015) and Australia (at the start of 2016); and planning to expand into US and Canada. Its system has generated a total of two million ratings, off a customer base of around 200 clients as of July16.

truRating's top competitors include Bazaarvoice, Zendesk and ActiveCampaign.

truRating offers Customer Feedback Platform, POS Feedback, Retail Experience Platform, Omnichannel Feedback Software, and 2 more products and services.

truRating has 2 investors. Key investors include Sandaire, and Emerisque.

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