About truRating
truRating is a company based in London (United Kingdom) founded in 2012 by Christian Nelson and Georgina Nelson.. truRating has raised $34.17 million across 10 funding rounds from investors including Sandaire and Emerisque. truRating offers products and services including Customer Feedback Platform, POS Feedback, Retail Experience Platform, Omnichannel Feedback Software, and Retail Analytics Software. truRating operates in a competitive market with competitors including ActiveCampaign, Zendesk, Bazaarvoice, Verint and Clarabridge, among others.
- Headquarter London, United Kingdom
- Founders Christian Nelson, Georgina Nelson
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Sectors
TechnologyRetail
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Phone
*********
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Website
*********
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Social
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- Legal Name Trurating Limited
- Date of Incorporation 12 Oct, 2012
- Jurisdiction ST. ALBANS, HERTFORDSHIRE, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$34.17 M (USD)
in 10 rounds
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Latest Funding Round
$1.27 M (USD), Series A
Jul 01, 2023
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Investors
Sandaire
& 1 more
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Employee Count
Employee Count
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Products & Services of truRating
truRating offers a comprehensive portfolio of products and services, including Customer Feedback Platform, POS Feedback, Retail Experience Platform, Omnichannel Feedback Software, and Retail Analytics Software. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for collecting and analyzing customer feedback in real-time.
Tool for gathering feedback at retail payment points securely.
Software for enhancing retail interactions through feedback data.
System for multi-channel customer feedback across stores and online.
Application for analyzing feedback to improve business operations.
Platform for market insights via customer ratings and responses.
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Funding Insights of truRating
truRating has successfully raised a total of $34.17M across 10 strategic funding rounds. The most recent funding activity was a Series A round of $1.27 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 10
- Last Round Series A — $1.3M
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First Round
First Round
(02 Sep 2014)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2023 | Amount | Series A - truRating | Valuation |
investors |
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| Feb, 2023 | Amount | Series A - truRating | Valuation |
investors |
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| Sep, 2022 | Amount | Series A - truRating | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in truRating
truRating has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Sandaire and Emerisque. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Emerisque is focused on investments in consumer and retail sectors.
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Founded Year | Domain | Location | |
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Wealth management services are provided to clients by Sandaire.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by truRating
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - truRating
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Trurating Comparisons
Competitors of truRating
truRating operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ActiveCampaign, Zendesk, Bazaarvoice, Verint and Clarabridge, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Sales, CRM, and email marketing automation software is provided.
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Cloud-based customer service platform is offered for business engagement.
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| domain | founded_year | HQ Location |
Provider of SaaS based marking solution
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| domain | founded_year | HQ Location |
AI-powered customer experience automation solutions are provided by Verint.
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| domain | founded_year | HQ Location |
Customer intelligence platform on cloud
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| domain | founded_year | HQ Location |
Cloud-based customer experience management software is provided for brands.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Trurating
Frequently Asked Questions about truRating
When was truRating founded?
truRating was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Where is truRating located?
truRating is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of truRating?
Georgina Nelson is the current CEO of truRating. They have also founded this company.
Is truRating a funded company?
truRating is a funded company, having raised a total of $34.17M across 10 funding rounds to date. The company's 1st funding round was a Series A of $2.19M, raised on Sep 02, 2014.
What does truRating do?
Trurating is a point-of-payment rating system, the ratings of which are shown on its website. Customers are asked to rate their experience based on service, product and other such criteria. Clients see the ratings through an online dashboard with 5 core parameters- Service, product, value, experience, recommendation(along with custom questions). Has a loyalty program for consumers to get prizes based on their involvement. It is building an alternative ratings platform on the likes of Yelp and Tripadvisor for mainly brick and mortar retailers and hotels. It is currently live in the UK (launched at the end of 2015) and Australia (at the start of 2016); and planning to expand into US and Canada. Its system has generated a total of two million ratings, off a customer base of around 200 clients as of July16.
Who are the top competitors of truRating?
truRating's top competitors include Bazaarvoice, Zendesk and ActiveCampaign.
What products or services does truRating offer?
truRating offers Customer Feedback Platform, POS Feedback, Retail Experience Platform, Omnichannel Feedback Software, and 2 more products and services.
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