About Truthset
Truthset is a Technology company based in San Francisco (United States) founded in 2019 by Scott M McKinley. It provides independent validation of consumer data for marketing accuracy. It operates on a B2B model. Truthset has raised $19.38 million across 3 funding rounds from investors including Data Point Capital, super{set} and Ulu Ventures. Its chief executive, as recorded, is Scott M McKinley. Its website truthset.io draws about 681 thousand monthly visits. Truthset offers products and services including Truthscores and Data Collective. Its focus areas include Marketing, Data Services, Audience Targeting and Data Management. Its legal entity is TRUTHSET, INC. Its competitors include CyberFortress, Vault Logix and Trusted Data Solutions; 1 of its 3 listed competitors has raised funding.
Company details
Truthset is a platform that delivers independent accuracy scores for consumer data, covering 96 of the US census. It unites data providers to enhance data quality in marketing through services like Truthscores for demographics on over 1 billion digital IDs. The company aids in audience targeting, measurement, and data optimization, serving marketers and platforms to improve precision and profitability.
- Headquarters San Francisco, United States
- Founders Scott M McKinley
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website truthset.io
- Social LinkedIn X Facebook
- Legal Name Truthset, Inc.
- Total Equity Funding$19.38M (USD)
in 3 rounds
- Latest Funding Round$5M (USD), Series A
Oct 2024
- InvestorsData Point Capital
& 2 more
Products & Services of Truthset
Truthset offers a comprehensive portfolio of products and services, including Truthscores and Data Collective.
Provides accuracy scores for consumer data in marketing.
Platform uniting providers for improved data accuracy services.
Funding Insights of Truthset
Truthset has successfully raised a total of $19.38M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19.38M
- Total Rounds 3
- Last Round Series A — $5M
- First Round $4.75M
(May 2020)
- Investors Count 3
All 3 funding rounds of Truthset with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2024 | $5M | Series A | – | Data Point Capital | – |
| Aug 2024 | $9.63M | Series A | – | – | – |
| May 2020 | $4.75M | Seed | – | Superset, Ulu Ventures | – |
3 investors in total: 3 institutional.
Investors in Truthset
Truthset has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Data Point Capital, super{set} and Ulu Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused VC firm investing in the US & the UK | datapointcapital.com | Boston, United States | ||
A startup studio focused on AI and data-driven enterprise solutions is operated. | superset.com | San Francisco, United States | ||
Seed-stage funding is provided to innovative founder teams. | uluventures.com | Palo Alto, United States |
Investor details for Truthset
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Truthset
16 people are tracked at Truthset (6 in leadership, 6 in board & advisors, 4 in team).
| Name | Role | Group |
|---|---|---|
Scott M McKinley | Founder, CEO | Leadership |
Chip Russo | President And Chief Revenue Officer | Leadership |
Kathryn Barnitt | Head Of Data Science & Interim CTO | Leadership |
Scott McKinley | Founder And CEO | Leadership |
Gregg Galletta | President | Leadership |
Ross Sandler | Senior Director, Enterprise Sales | Leadership |
Wil Schobeiri | Advisor | Board & advisors |
John Burbank | Strategic Advisor | Board & advisors |
Nick Rau | Advisor | Board & advisors |
Joel Rubinson | Advisor | Board & advisors |
Mark Kalus | Advisor | Board & advisors |
Rick Kash | Advisor | Board & advisors |
Walter Good | Strategic Advisor | Team |
Andres Portillo | Senior Software Engineer | Team |
Nawid Sayed | Principal ML Engineer | Team |
Minjeong Kim | Data Scientist | Team |
Complete people profiles for Truthset
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Timeline of Truthset
3 dated milestones of Truthset across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Truthset is founded.
- Funding First funding round of $4.8M.
- Funding Latest funding round, Series A, of $5.0M.
Competitors of Truthset
Truthset has 3 listed competitors in our database, 1 of them funded. They include CyberFortress, Vault Logix and Trusted Data Solutions.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cyberfortress.com | 2006 | San Antonio, United States | $14.2M | 27 | CyberFortress is engaged in providing data backup and recovery solutions. | |
| vaultlogix.com | 2002 | Danvers, United States | Business cloud backup and disaster recovery services are delivered. | |||
| trusteddata.com | 2001 | New York, United States | Offers archived data management, migration, and restoration for enterprises worldwide. |
Detailed competitors of Truthset
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Truthset
The website of Truthset (truthset.io) receives about 680.7K visits a month.
- Monthly visits680.7K
▼ 6.7% vs previous month
Websites whose visitors overlap most with Truthset. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| falconebiz.com | 100% | 959.8K | #63,970 | View details | |
| tofler.in | 97% | 556K | #105,509 | View details | |
| zaubacorp.com | 96% | 4.9M | #12,689 | View details | |
| tracxn.com | 92% | 2.9M | #16,597 | View details | |
| indiafilings.com | 90% | 2.1M | #29,959 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Truthset
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Database Technology
3 companies that operate in the same segment as Truthset (Database Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A cloud-based database-as-a-service platform is provided for application development. | 2007 | New York, New York, United States | USD 311.32 M | USD 2.46 B | 8,070 | |
Cloud and application performance management platform is provided. | 2010 | New York, New York, United States | USD 147.19 M | USD 2.68 B | 6,500 | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 |
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Related news about Truthset
Complete news archive for Truthset
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Frequently Asked Questions about Truthset
Truthset was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Truthset is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Scott M McKinley is the CEO of Truthset, as recorded in our data. They have also founded this company.
Truthset is a funded company, having raised a total of $19.38M across 3 funding rounds to date. The company's 1st funding round was a Seed of $4.75M, raised on May 2020.
Truthset is a platform that delivers independent accuracy scores for consumer data, covering 96 of the US census. It unites data providers to enhance data quality in marketing through services like Truthscores for demographics on over 1 billion digital IDs. The company aids in audience targeting, measurement, and data optimization, serving marketers and platforms to improve precision and profitability.
Truthset's top competitors include CyberFortress, Vault Logix and Trusted Data Solutions.
Truthset offers Truthscores and Data Collective.
Truthset has 3 investors. Key investors include Data Point Capital, super{set}, and Ulu Ventures.
Truthset operates through Truthset, Inc..
The website of Truthset receives about 681 thousand visits a month.