About TruU
TruU is an Industrial Goods & Manufacturing company based in Santa Clara (United States) founded in 2017 by Gary Gauba and Lucas Budman. Secure identity authentication is provided through biometrics and AI monitoring. It operates in the Industrial Goods & Manufacturing, Financial Services, and Technology sectors. The company has 30 employees. Its chief executive, as recorded, is Lucas Budman. Its website truu.ai draws about 13 thousand monthly visits. TruU offers products and services including Tru Identity Cloud and Tru Presence. Its focus areas include Enterprise Infrastructure, Cybersecurity, IAM and Customer IAM. Its legal entity is TruU, Inc. Its competitors include BitGo and LifeLock; 2 of its 2 listed competitors have raised funding.
Company details
TruU was founded in 2017 and is headquartered in Santa Clara, United States. Operations focus on the cybersecurity sector, where secure identity authentication solutions are developed. Products such as FluidID, RiskID, and ConnectID are offered to enable passwordless access, behavioral analysis, and continuous risk assessment using machine learning. User identification, location tracking, and biometric verification are integrated across digital and physical environments to support organizational security.
- Headquarters Santa Clara, United States
- Employees 30
- Founders Gary Gauba, Lucas Budman
- SectorsIndustrial Goods & ManufacturingFinancial Services Technology
- Website category Computers Electronics and Technology · Computer Security
- Email••••••••
- Phone•••• ••••
- Website truu.ai
- Social LinkedIn X Facebook
- Legal Name Truu, Inc.
- Annual Revenue$53.56 K (USD)51as on Dec 31, 2022
- Net Profit$7.04 K (USD)53as on Dec 31, 2022
- Employee Count30
Products & Services of TruU
TruU offers a comprehensive portfolio of products and services, including Tru Identity Cloud and Tru Presence.
Delivers identity proofing and risk engine for secure digital access.
Enables machine learning-based seamless authentication for users.
People of TruU
24 people are tracked at TruU (7 in leadership, 12 in board & advisors, 5 in team); the tracked headcount is 30.
| Name | Role | Group |
|---|---|---|
Gary Gauba | Co-Founder | Leadership |
Lucas Budman | Co-Founder & Co-CEO & CTO | Leadership |
Atul Kapadia | Co-CEO | Leadership |
Alok Sharma | CEO & President | Leadership |
Indrani R. | Director Of Engineering In Product Quality | Leadership |
Hannan Javid | Senior Vice President Customer Solutions | Leadership |
Maksim Vialykh | Director Of Engineering - Cybersecurity Identity & Access | Leadership |
Faiyaz Shahpurwala | Advisor | Board & advisors |
Brian Robins | Advisor | Board & advisors |
Arno Vanderwalt | Advisor | Board & advisors |
Walter Yosafat | Advisor | Board & advisors |
Bill Owens | Director | Board & advisors |
John Kelly | Advisor | Board & advisors |
Kim Stevenson | Advisor | Board & advisors |
Clark Golestani | Director | Board & advisors |
Dan WarmenHoven | Director | Board & advisors |
Mignona Cote | Advisor | Board & advisors |
Rhonda Germany Ballintyn | Advisor | Board & advisors |
Dan Morales | Director | Board & advisors |
Priyanka Ramchandran | Lead Test Engineer | Team |
4 more people are available in the full profile.
Complete people profiles for TruU
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Competitors of TruU
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bitgo.com | 2013 | Palo Alto, United States | $170.5M | 166 | Crypto-based custody, trading, and lending services are provided to institutions. | |
| lifelock.com | 2005 | Tempe, United States | $192.07M | Identity theft is protected and prevented through cyber monitoring services. |
Detailed competitors of TruU
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of TruU
The website of TruU (truu.ai) receives about 12.6K visits a month and ranks #1,259,129 among all websites worldwide, #3,132 in Computer Security.
- Monthly visits12.6K
▼ 19% vs previous month
- Unique visitors3.9K
per month
- Global rank#1,259,129
among all websites
- Category rank#3,132
Computers Electronics and Technology · Computer Security
- Bounce rate27%
- Pages per visit3.9
- Average visit3 min 37 sec
- DevicesDesktop 64% · Mobile 36%
Websites whose visitors overlap most with TruU. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adblockplus.org | 100% | #566 | View details | ||
| google.com | 91% | 85.8B | #1 | View details |
Top companies in Physical Security & Surveillance
3 companies that operate in the same segment as TruU (Physical Security & Surveillance) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based business telephony and home security services are provided. | 2004 | Palo Alto, California, United States | USD 87.97 M | USD 273.6 M | 1,190 | |
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 5,792 | |
Autonomous drones and AI pilots for fighter jets are developed. | 2015 | San Diego, California, United States | USD 3.52 B | 1,965 |
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Frequently Asked Questions about TruU
TruU was founded in 2017.
TruU is headquartered in Santa Clara, United States. It is registered at Santa Clara, California, United States.
Lucas Budman is the CEO of TruU, as recorded in our data. They have also founded this company.
TruU has 30 employees.
Annual revenue of TruU is $53.56K as on Dec 31, 2022.
TruU was founded in 2017 and is headquartered in Santa Clara, United States. Operations focus on the cybersecurity sector, where secure identity authentication solutions are developed. Products such as FluidID, RiskID, and ConnectID are offered to enable passwordless access, behavioral analysis, and continuous risk assessment using machine learning. User identification, location tracking, and biometric verification are integrated across digital and physical environments to support organizational security.
TruU offers Tru Identity Cloud and Tru Presence.
TruU operates through Truu, Inc..