About Truworths
Truworths is a publicly listed company based in Cape Town (South Africa) founded in 1917. Womens apparel is provided via an internet-first brand model. Truworths has completed 3 acquisitions, including Earthaddict, Naartjie Kids and Office Holdings. Its website truworths.co.za draws about 2.7 million monthly visits. Truworths offers products and services including Fashion Retail Platform, Beauty Products Service, and Shoes and Accessories. Its focus areas include Consumer Goods, Apparel Brands, Casual Wear and Multi category. Its legal entity is Truworths Limited. Its competitors include Native Nylon, Foschini and NoDaysOff.
Company details
Truworths was established in 1917 in Cape Town, South Africa, as a retailer in the apparel sector. Focus is placed on womens clothing through an internet-first approach, with operations centered on online sales and distribution. The company maintains its headquarters in South Africa, serving regional markets via its domain truworths.co.za. Core activities involve sourcing, marketing, and delivering apparel products to consumers.
- Headquarters Cape Town, South Africa
- Stage Public
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website truworths.co.za
- Social LinkedIn X Facebook Instagram
- Legal Name Truworths International Limited
- Annual Revenue$1.33 B (USD)0.38as on Jun 30, 2026
- Net Profit$162.47 M (USD)-4.59as on Jun 30, 2026
- EBITDA$264.47 M (USD)-1.1as on Jun 30, 2026
- Latest Funding Round$40.12M (USD), Debt – Conventional
Sep 2019
- Investors
- Investments & AcquisitionsEarthaddict
& 2 more
Products & Services of Truworths
Truworths offers a comprehensive portfolio of products and services, including Fashion Retail Platform, Beauty Products Service, and Shoes and Accessories.
Online platform for buying clothing and accessories
Service for purchasing cosmetics and fragrances online
Platform offering various shoes and fashion accessories
Funding Insights of Truworths
- Total Rounds 1
- Last Round Debt – Conventional — $40.12M
- First Round $40.12M
(Sep 2019)
- Investors Count 1
All 1 funding rounds of Truworths with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2019 | $40.12M | Debt – Conventional | – | – |
1 investors in total: 1 institutional.
Investors in Truworths
Truworths has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Standard Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial banking services are provided across 20 African countries. | 1862 | standardbank.com | Johannesburg, South Africa |
Investor details for Truworths
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People of Truworths
51 people are tracked at Truworths (7 in leadership, 44 in team).
| Name | Role | Group |
|---|---|---|
Sarah Proudfoot | Joint Deputy CEO | Leadership |
Michael Mark | CEO | Leadership |
Reon Smit Ca | Divisional Director: Finance | Leadership |
Gary Barnard | Director: Credit Risk, IT And Analytics | Leadership |
Sharon Malander | Director Human Resources Division | Leadership |
Francois Bezuidenhout | Head Of Retail Services & Risk | Leadership |
Michelle George | Senior Divisional Finance Manager And Head Of Finance | Leadership |
Aviwe Ntyikwe | Merchandise Planning Manager | Team |
Lee-Ann Pearson | Operations Credit Supervisor | Team |
Kelly Livesey | Employee Relations Specialist | Team |
Taryn Wilmore | HRD Facilitator - L&d Hub | Team |
Adrian Hamman | Skills Development Facilitator | Team |
Jacques Els | Merchandise Planner | Team |
Sharon Stubbs | National Property Executive | Team |
Zubair Khan | Senior Divisional Planning Manager | Team |
Arlene Kassel | Recruitment Specialist | Team |
James Stewart | TDC Executive | Team |
Shakeela Banderker | HRD Facilitator | Team |
Nicolene W. | Tax Finance Accountant | Team |
Chelsea Berg | Retail Planner | Team |
31 more people are available in the full profile.
Complete people profiles for Truworths
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IPO & Listings of Truworths
Truworths is a publicly listed company on the JSE with ticker symbol TRU in South Africa, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date05 Nov 1998
- Listed onJSE: TRU
- Listed entityTruworths International Limited
- Exchange sectorRetail trade
- ISINZAE000028296
- Share price4,580.00 ZAC (-0.52% on the day) · 2026-10-14
- Market capitalisation16,506,489,642.00 ZAC
- Price to earnings6.5
- EPS (diluted, trailing year)7.09 ZAC
- Dividend yield10.35%
- Volume (last session)10,168
Financials of Truworths
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2026 | 21.79B ZAR | 2.66B ZAR | 4.33B ZAR |
| 2025 | 21.70B ZAR | 2.79B ZAR | 4.37B ZAR |
| 2024 | 21.05B ZAR | 3.89B ZAR | 4.53B ZAR |
| 2023 | 20.54B ZAR | 3.27B ZAR | 4.76B ZAR |
| 2022 | 18.97B ZAR | 3.05B ZAR | 5.26B ZAR |
Detailed financial statements for Truworths
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Investments & Acquisitions by Truworths
Truworths has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Earthaddict, Naartjie Kids and Office Holdings.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Footwear and accessories are retailed through a chain of stores. | office.co.uk | London, United Kingdom | 1981 | Nov 2015 | $384.8M | |
Provider of large-format printed graphics and installation services | naartjiekids.com | Salt Lake, United States | 1989 | Nov 2014 | •••• | |
Women's clothing products are retailed by Earthaddict in South Africa. | earthaddict.co.za | Pretoria, South Africa | 2006 | Oct 2014 | •••• |
Complete acquisition details for Truworths
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Timeline of Truworths
6 dated milestones of Truworths across 102 years, from founding to its latest funding, stage changes and deals.
- Founded Truworths is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Earthaddict.
- Acquisition Acquires Naartjie Kids.
- Acquisition Acquires Office Holdings.
- Funding First funding round of $40.1M.
Competitors of Truworths
Truworths has 3 listed competitors in our database. They include Native Nylon, Foschini and NoDaysOff.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nativenylon.com | 2020 | Centurion, South Africa | Multi-category women's apparel is offered via an internet-first brand. | |||
| foschini.co.za | 1996 | Cape Town, South Africa | Online platform for shopping clothing, accessories, and beauty items in South Africa. | |||
| nodaysoff.co.za | 2012 | Cape Town, South Africa | Private label brand of apparel |
Detailed competitors of Truworths
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Web traffic of Truworths
The website of Truworths (truworths.co.za) receives about 2.7M visits a month and ranks #13,519 among all websites worldwide, #606 in Fashion and Apparel.
- Monthly visits2.7M
▼ 19.4% vs previous month
- Unique visitors1.4M
per month
- Global rank#13,519
among all websites
- Category rank#606
Lifestyle · Fashion and Apparel
- Bounce rate48%
- Pages per visit5.3
- Average visit2 min 56 sec
- DevicesDesktop 13% · Mobile 87%
Websites whose visitors overlap most with Truworths. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| edgars.co.za | 100% | 1.5M | #21,977 | View details | |
| superbalist.com | 81% | 4.4M | #9,367 | View details | |
mrp.com | mrp.com | 80% | #19,610 | – | |
| ackermans.co.za | 72% | 1.2M | #22,061 | View details | |
| oldkhaki.co.za | 65% | #116,388 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Truworths
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Related news about Truworths
Complete news archive for Truworths
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Frequently Asked Questions about Truworths
Truworths was founded in 1917 and raised its 1st funding round 102 years after it was founded.
Truworths is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.
Annual revenue of Truworths is $1.33B as on Jun 30, 2026.
Truworths was established in 1917 in Cape Town, South Africa, as a retailer in the apparel sector. Focus is placed on womens clothing through an internet-first approach, with operations centered on online sales and distribution. The company maintains its headquarters in South Africa, serving regional markets via its domain truworths.co.za. Core activities involve sourcing, marketing, and delivering apparel products to consumers.
Truworths's top competitors include NoDaysOff, Native Nylon and Foschini.
Truworths offers Fashion Retail Platform, Beauty Products Service, and Shoes and Accessories.
Yes, Truworths is publicly traded on JSE under the ticker symbol TRU.
Truworths has made 3 acquisitions, including Earthaddict, Naartjie Kids, and Office Holdings.
Truworths has 1 investor. Key investors include Standard Bank.
Truworths operates through Truworths Limited.
The website of Truworths receives about 2.7 million visits a month and ranks #13,519 among all websites worldwide.