Truworths

Cape Town, South Africa Founded: 1917 • Age: 109 yrs
Womens apparel is provided via an internet-first brand model.

About Truworths

Truworths is a company based in Cape Town (South Africa) founded in 1917.. Truworths has completed 3 acquisitions, including Earthaddict, Naartjie Kids and Office Holdings. Truworths offers products and services including Fashion Retail Platform, Beauty Products Service, and Shoes and Accessories. Truworths operates in a competitive market with competitors including Bebe, Native Nylon, Foschini, NoDaysOff and Stoked The Brand, among others.

  • Headquarter Cape Town, South Africa
  • Stage Public
  • Sectors
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Truworths Limited
Operational Areas
Retail → Consumer & Fashion Retail
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
    $40.12 M (USD), Debt – Conventional

    Sep 27, 2019

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Earthaddict

    & 2 more

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Products & Services of Truworths

Truworths offers a comprehensive portfolio of products and services, including Fashion Retail Platform, Beauty Products Service, and Shoes and Accessories. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Online platform for buying clothing and accessories

Service for purchasing cosmetics and fragrances online

Platform offering various shoes and fashion accessories

People of Truworths
Headcount 1000-5000
Employee Profiles 51
Employee Profiles
People
Aviwe Ntyikwe
Merchandise Planning Manager
People
Sarah Proudfoot
Joint Deputy CEO
People
Michael Mark
CEO
People
Lee-Ann Pearson
Operations Credit Supervisor

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Funding Insights of Truworths

  • Total Funding
  • Total Rounds 1
  • Last Round Debt – Conventional — $40.1M
  • First Round

    (27 Sep 2019)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2019 Amount Debt – Conventional - Truworths Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Truworths

Truworths has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Standard Bank. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Commercial banking services are provided across 20 African countries.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Truworths

Truworths has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Earthaddict, Naartjie Kids and Office Holdings. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Women's clothing products are retailed by Earthaddict in South Africa.
2006
Provider of large-format printed graphics and installation services
1989
Footwear and accessories are retailed through a chain of stores.
1981
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Truworths

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Truworths Comparisons

Employees
+
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Competitors of Truworths

Truworths operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bebe, Native Nylon, Foschini, NoDaysOff and Stoked The Brand, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Internet first brand of fashion apparel wear for women
domain founded_year HQ Location
Multi-category women's apparel is offered via an internet-first brand.
domain founded_year HQ Location
Online platform for shopping clothing, accessories, and beauty items in South Africa.
domain founded_year HQ Location
Private label brand of apparel
domain founded_year HQ Location
Internet first brand offering fashion products for men and women
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Truworths

Frequently Asked Questions about Truworths

When was Truworths founded?

Truworths was founded in 1917 and raised its 1st funding round 102 years after it was founded.

Where is Truworths located?

Truworths is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.

What does Truworths do?

Truworths was established in 1917 in Cape Town, South Africa, as a retailer in the apparel sector. Focus is placed on womens clothing through an internet-first approach, with operations centered on online sales and distribution. The company maintains its headquarters in South Africa, serving regional markets via its domain truworths.co.za. Core activities involve sourcing, marketing, and delivering apparel products to consumers.

Who are the top competitors of Truworths?

Truworths's top competitors include Bebe, Chiefs Of Angels and NoDaysOff.

What products or services does Truworths offer?

Truworths offers Fashion Retail Platform, Beauty Products Service, and Shoes and Accessories.

How many acquisitions has Truworths made?

Truworths has made 3 acquisitions, including Earthaddict, Naartjie Kids, and Office Holdings.

Who are Truworths's investors?

Truworths has 1 investor. Key investors include Standard Bank.

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