About TULU
TULU is a company based in New York (United States) founded in 2019 by Yishai Lehavi and Yael Shemer. TULU has raised $42 million across 3 funding rounds from investors including Kärcher, AGP and Trifare. TULU offers products and services including Rental Service, Shopping Platform, Mobility Service, Printing Service, and Additional Services. TULU operates in a competitive market with competitors including Staging and Design Network, Rent One, Rentall, Vivible and Pik Nik, among others.
- Total Equity Funding$42M (USD)
in 3 rounds
- Latest Funding Round$17M (USD), Series A
Nov 2025
- InvestorsKärcher
& 17 more
Products & Services of TULU
TULU offers a comprehensive portfolio of products and services, including Rental Service, Shopping Platform, Mobility Service, Printing Service, and Additional Services.
On-demand rental of household items for building residents
Purchase everyday essentials without leaving the building
Access to electric scooters for flexible, sustainable travel
On-demand printing of documents via app
App-based access to cleaning and other resident services
Funding Insights of TULU
TULU has successfully raised a total of $42M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $17 million completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $42M
- Total Rounds 3
- Last Round Series A — $17M
- First Round $20M
(Apr 2022)
- Investors Count 18
All 3 funding rounds of TULU with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2025 | $17M | Series A | – | Greensoil PropTech Ventures, Robert Bosch Venture Capital | |
| Sep 2022 | $5M | Series A | – | – | |
| Apr 2022 | $20M | Series A | – | NewEra |
18 investors in total: 18 institutional.
Investors in TULU
TULU has secured backing from 18 investors, including venture fund and institutional investors. Prominent investors backing the company include Kärcher, AGP and Trifare.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage Consumer ClimateTech innovations are funded by Regeneration.VC. | – | regeneration.vc | - | |
Early-stage tech startups are funded by the venture capital firm. | – | neweracp.com | Tel Aviv, Israel | |
- | – | roundhillcapital.com | - | |
Venture capital is provided to tech companies by Tal Ventures. | – | tal-ventures.com | Tel Aviv, Israel | |
Venture capital firm investing in tech startups | – | bosch.ventures | Gerlingen, Germany | |
Early-stage venture capital investments are provided by Good Company. | – | gc-vc.com | Tel Aviv, Israel | |
Ground Up Ventures is engaged in early-stage startup investments. | – | groundup.vc | - | |
Early-stage investments are made in Israeli deep tech startups. | 2016 | i3equity.com | Israel | |
Investments are made in early-stage tech startups across multiple sectors. | – | headline.com | San Francisco, United States | |
Early-stage startups are supported through venture capital investments. | 2021 | newera.vc | Tel Aviv, Israel |
Investor details for TULU
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of TULU
28 people are tracked at TULU (14 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Yishai Lehavi | Co-Founder & CEO | Leadership |
Yael Shemer | Co-Founder & CCO | Leadership |
Michelle Robinson | VP, Product | Leadership |
Yaniv Goder | VP, Operations | Leadership |
Susan Monjua | Head of Investment | Leadership |
Nir Ruso | Head of Operation, IL | Leadership |
Sacha Nasan | General Manager, UK & Europe | Leadership |
Omri Rubinstein | VP, Finance | Leadership |
Oren Tvila | VP R&d | Leadership |
Yuval Shalem | Vp, Product | Leadership |
Rohit Sharma | Head of Sales - US | Leadership |
Peter van Keulen | Head of Sales Europe | Leadership |
Tom Weisberg | Director Of Product Management | Leadership |
Yonathan Ron | Head Of Sales (us) | Leadership |
Israel Y. Ganot | Investor | Team |
Richard Porras | Product Operation Manager, US | Team |
Anna Pellegrini | Senior Operations Manager | Team |
Tamir Haim Rabia | Lead Developer | Team |
Amanda Casas | Marketing Manager UK & Europe | Team |
Dolores Almeida | Area Operations Manager | Team |
8 more people are available in the full profile.
Complete people profiles for TULU
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of TULU
3 dated milestones of TULU across 6 years, from founding to its latest funding, stage changes and deals.
- Founded TULU is founded.
- Funding First funding round of $20.0M.
- Funding Latest funding round, Series A, of $17.0M.
Competitors of TULU
TULU operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Staging and Design Network, Rent One, Rentall, Vivible and Pik Nik, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| staginganddesignnetwork.com | 2012 | Kirkland, United States | $5.65M | – | A platform for shared rental pools of home furnishings. | |
| shoprentone.com | 1985 | St. Louis, United States | – | 1 | Provides rent-to-own options for household furniture, electronics, appliances, and more. | |
| rentall.co | 2016 | Los Angeles, United States | – | – | Online rental marketplace platform of multi-category home furniture and household products | |
| vivible.co | 2019 | Los Angeles, United States | – | – | Operates an online platform for renting furniture and home essentials. | |
| letspiknik.com | 2020 | Grand Rapids, United States | – | – | Online platform for renting reusable baskets. | |
| furnishomes.com | 2020 | Richmond, United States | – | – | Offers an online platform for renting furniture and home appliances. |
Detailed competitors of TULU
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of TULU
The website of TULU (tulu.io) receives about 19.9K visits a month and ranks #971,503 among all websites worldwide, #7,940 in Business Services.
- Monthly visits19.9K
▼ 41.5% vs previous month
- Unique visitors14K
per month
- Global rank#971,503
among all websites
- Category rank#7,940
Business and Consumer Services · Business Services
- Bounce rate47%
- Pages per visit1.6
- Average visit41 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with TULU. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| recommend.my | 100% | 72.2K | #520,349 | View details | |
uline.ca | uline.ca | 67% | – | #31,137 | – |
tuluvb.com | tuluvb.com | 58% | – | #4,710,733 | – |
Latest news on Tulu
Complete news archive for TULU
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to TULU
10 companies that operate in the same segment as TULU (Marketplaces & General E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | Bengaluru, Karnataka, India | USD 12.12 B | – | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Multi-category consumer products are sold via an online marketplace. | 2010 | Seoul, South Korea | USD 3.9 B | USD 34.53 B | 95,000 | |
Multi-category products are sold via an online marketplace platform. | 2012 | Singapore, Singapore | USD 689.63 M | – | – | |
Multi-category products are offered through an online marketplace. | 1994 | Seattle, Washington, United States | USD 8 M | – | – | |
Multi-category second-hand products are offered via online marketplace platform. | 2007 | Moscow, Russia | USD 161 M | – | – | |
Used multi-category products are traded on an online marketplace platform. | 2013 | Minato, Tokyo, Japan | USD 117.3 M | USD 1.41 B | – | |
Multi-category consumer products are sold via an online marketplace platform. | 1999 | Buenos Aires, Argentina | – | USD 28.89 B | 84,210 | |
App-based marketplace and classified platform for multi-category products | 2013 | Barcelona, Catalonia, Spain | USD 370.56 M | – | – | |
Multi-category consumer products are offered via an online marketplace. | 1998 | Moscow, Russia | USD 442.27 M | – | – |
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Frequently Asked Questions about TULU
TULU was founded in 2019 and raised its 1st funding round 3 years after it was founded.
TULU is headquartered in New York, United States. It is registered at New York, New York, United States.
Yishai Lehavi is the current CEO of TULU. They have also founded this company.
TULU is a funded company, having raised a total of $42M across 3 funding rounds to date. The company's 1st funding round was a Series A of $20M, raised on Apr 2022.
TULU was founded in 2019 as an app-based rental platform in the consumer goods sector. Operations are conducted from dedicated rooms in residential buildings, office spaces, and student housing in New York, United States. Customers rent items such as cooking and cleaning appliances, furniture, scooters, and other categories via the app, with collection and return handled at these rooms. The platform facilitates convenient access to diverse rental options.
TULU's top competitors include Rentall, Staging and Design Network and Rent One.
TULU offers Rental Service, Shopping Platform, Mobility Service, Printing Service, and Additional Services.
TULU has 18 investors. Key investors include Kärcher, AGP, Trifare, Regeneration.VC, and New Era Capital Partners.