About Turo
Turo is a Travel & Hospitality company based in San Francisco (United States) founded in 2010 by Shelby Clark. Peer-to-peer car rentals are facilitated via a mobile app. It operates in the Travel & Hospitality and Transportation, Automotive & Logistics sectors. Turo has raised $522.97 million across 16 funding rounds from investors including Sumitomo Corporation, SK and Mercedes-Benz. The company has 1,799 employees. Turo has completed 4 acquisitions, including CarHopper, Croove and OuiCar. Turo was last valued at $434 million in July 2026. Its chief executive, as recorded, is Andre Haddad. Its website turo.com draws about 8 million monthly visits. Its focus areas include Consumer, Online Travel, Transportation and Car. Its legal entity is TURO INC. Its competitors include Getaround, EVmo and Wheelz.com; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2010 and headquartered in San Francisco, United States, Turo operates in the peer-to-peer vehicle sharing sector. Vehicle owners are connected with renters through an app available on Android and iOS devices. Bookings are enabled for preferred vehicles, with features such as insured rentals and contactless delivery provided. The platform supports users in hosting or accessing vehicles across various locations.
- Total Equity Funding$522.97M (USD)
in 16 rounds
- Latest Funding Round$35M (USD), Series F
Apr 2022
- InvestorsSumitomo Corporation
& 42 more
- Employee Count1,799
- Investments & AcquisitionsCarHopper
& 3 more
Apps and channels of Turo
Turo publishes 1 mobile app with over 10M+ downloads.
Funding Insights of Turo
Turo has successfully raised a total of $522.97M across 16 strategic funding rounds. The most recent funding activity was a Series F round of $35 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $522.97M
- Total Rounds 16
- Last Round Series F — $35M
- First Round $672,500
(Sep 2009)
- Investors Count 43
Latest 10 of 16 funding rounds of Turo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2022 | $35M | Series F | – | – | – |
| Jul 2020 | Debt – Conventional | – | – | – | |
| Feb 2020 | $30M | Series E | – | Manhattan Venture Partners, Allen & Company | – |
| Jul 2019 | $250M | Series E | – | IAC | |
| Apr 2018 | $12M | Series D | – | Sumitomo, American Express Ventures | – |
| Sep 2017 | $92M | Series D | $1B | Mercedes-Benz, SK | |
| Dec 2015 | $47M | Series C | – | Kleiner Perkins | |
| Aug 2014 | $10M | Series B | – | Trinity Ventures | – |
| Jun 2014 | $25M | Series B | – | Canaan | |
| Sep 2013 | $6.59M | Series B | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2017 | $1B | •••••••• |
Full valuation and stage history of Turo
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $434M (Jul 2026). 43 investors in total: 34 institutional and 9 angel.
Investors in Turo
Turo has secured backing from 43 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Sumitomo Corporation, SK and Mercedes-Benz.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are directed toward multiple sectors. | americanexpress.com/us/business/american-express-ventures | New York, United States | ||
Investment management firm focusing on venture capital and direct secondary transactions | founderscircle.com | Campbell, United States | ||
Venture capital is invested personally in fewer enterprises, with support provided for building game-changing businesses. | augustcap.com | |||
Canaan is recognized as an early-stage venture capital firm. | 1987 | canaan.com | San Francisco, United States | |
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
Venture capital firm investing in early-stage technology and real estate companies. | trinityventures.com | |||
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States | |
Early-stage investments are made in insurance technology by this firm. | lmstrategicventures.com | Boston, United States | ||
Venture capital firm investing in early stage startups | shasta.vc | Portola Valley, United States | ||
Venture capital funding is provided by General Motors-backed firm. | gmventures.com | Warren, United States |
Investor details for Turo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Turo
302 people are tracked at Turo (61 in leadership, 9 in board & advisors, 232 in team); the tracked headcount is 1,799.
| Name | Role | Group |
|---|---|---|
Andre Haddad | CEO | Leadership |
Shelby Clark | Founder | Leadership |
Michael Kelly | Senior Director, Assistant Controller | Leadership |
Tom Wang | Chief Product Officer | Leadership |
Sean M. | Global Head, Airport Partnerships | Leadership |
Chuck Fisher | Chief Financial Officer | Leadership |
David Corns | Global Chief Marketing Officer | Leadership |
Ellie Newnham | Director | Regional General Manager, US (west) | Leadership |
Julie Weingardt | Chief Operations Officer | Leadership |
Katherine Congleton | Director, US Strategy & Planning | Leadership |
Victor Mora | Vice President Of Engineering | Leadership |
Bassem El - Rahimy | Vice President, Canada | Leadership |
Paul Block | Vice President, People Operations (known Elsewhere As Hr) | Leadership |
David Liu | Director Corporate Development | Leadership |
Alex Benn | President | Leadership |
Michelle Fang | Chief Legal Officer & Corporate Secretary | Leadership |
Timothy Rossanis | Senior Vice President, US | Leadership |
Christian Dadson | Marketing Director, UK | Leadership |
Cedric Mathieu | Chief Business Officer | Leadership |
Francisco Silva | VP Of Tax, Treasury & Procurement | Leadership |
282 more people are available in the full profile.
Complete people profiles for Turo
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Investments & Acquisitions by Turo
Turo has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include CarHopper, Croove and OuiCar.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Peer-to-peer car rentals are enabled online through OuiCar's platform. | ouicar.fr | Paris, France | 2012 | Jun 2022 | •••• | |
Exotic car rentals are facilitated via an online booking platform. | carhopper.co | Miami, United States | 2015 | Mar 2020 | •••• | |
Peer-to-peer car rentals are aggregated online for owners and renters. | letscroove.com | Munich, Germany | 2016 | Sep 2017 | •••• | |
Vehicles are leased peer-to-peer on hourly or daily basis. | wheelz.com | San Francisco, United States | 2011 | May 2013 | •••• |
Complete acquisition details for Turo
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Complete history
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Timeline of Turo
8 dated milestones of Turo across 13 years, from founding to its latest funding, stage changes and deals.
- Funding First funding round of $672K.
- Founded Turo is founded.
- Acquisition Acquires Wheelz.com.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Croove.
- Acquisition Acquires CarHopper.
- Funding Latest funding round, Series F, of $35.0M.
- Acquisition Acquires OuiCar.
Competitors of Turo
Turo has 3 listed competitors in our database, 3 of them funded. They include Getaround, EVmo and Wheelz.com.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| getaround.com | 2011 | San Francisco, United States | $736.3M | 128 | App-based peer-to-peer carsharing platform | |
| evmo.com | 2002 | Manhattan Beach, United States | $6.12M | App-based car rental platform | ||
| wheelz.com | 2011 | San Francisco, United States | $15.7M | Vehicles are leased peer-to-peer on hourly or daily basis. |
Detailed competitors of Turo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Turo
The website of Turo (turo.com) receives about 8M visits a month and ranks #5,059 among all websites worldwide, #136 in Car Rentals.
- Monthly visits8M
▼ 4.5% vs previous month
- Unique visitors3.7M
per month
- Global rank#5,059
among all websites
- Category rank#136
Travel and Tourism · Car Rentals
- Bounce rate34%
- Pages per visit6.5
- Average visit5 min 48 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with Turo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| enterprise.com | 100% | 13.8M | #3,381 | View details | |
| hertz.com | 98% | 9.2M | #4,639 | View details | |
| budget.com | 94% | 4.9M | #9,663 | View details | |
| sixt.com | 92% | 4.8M | #10,527 | View details | |
| avis.com | 91% | 5.6M | #7,890 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Turo
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- 40 similar websites
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Top companies in Online Travel
3 companies that operate in the same segment as Turo (Online Travel) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Corporate travel and expense management are facilitated through SaaS platform. | 2015 | Palo Alto, California, United States | USD 1.58 B | USD 3.52 M | 847 | |
Spend management and accounts payable solutions are delivered to businesses. | 2019 | New York, New York, United States | USD 5.07 B | 6,209 | ||
Multiple travel services are booked via an app-based platform. | 1999 | Miami, Florida, United States | USD 331.37 M | 5,191 |
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Related news about Turo
Complete news archive for Turo
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Frequently Asked Questions about Turo
Turo was founded in 2010.
Turo is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Andre Haddad is the CEO of Turo, as recorded in our data.
Turo is a funded company, having raised a total of $522.97M across 16 funding rounds to date. The company's 1st funding round was a Series B of $6.59M, raised on Sep 2009.
Turo has 1,799 employees.
Founded in 2010 and headquartered in San Francisco, United States, Turo operates in the peer-to-peer vehicle sharing sector. Vehicle owners are connected with renters through an app available on Android and iOS devices. Bookings are enabled for preferred vehicles, with features such as insured rentals and contactless delivery provided. The platform supports users in hosting or accessing vehicles across various locations.
Turo's top competitors include Getaround, EVmo and Wheelz.com.
Turo has 43 investors. Key investors include Sumitomo Corporation, SK, Mercedes-Benz, Kleiner Perkins, and IAC.
The valuation of Turo is $434M as of Jul 2026.
Turo operates through Turo Inc..
Yes. Turo publishes Turo — Car rental marketplace, with over 10 million downloads.