About TWG Tea
TWG Tea is a Consumer company based in Singapore (Singapore) founded in 2008 by Rith Aum Stievenard, Manoj M Murjani, Taha Bouqdib, and Maranda Barnes. A variety of tea products and accessories are offered online. It operates in the Consumer and Retail sectors. TWG Tea has raised $25.09 million across 2 funding rounds from investors including OSIM. Its chief executive, as recorded, is Taha Bouqdib. Its website twgtea.com draws about 284 thousand monthly visits. TWG Tea offers products and services including Teas, Tea Accessories, and Gift Sets. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Coffees & Teas. Its legal entity is TWG Tea Company Pte Ltd. Its competitors include SkinnyMint, Portmantea and Crafti.
Company details
TWG Tea was founded in 2008 in Singapore and operates as an online platform in the specialty tea sector. Loose-leaf teas, packed teas, tea bags, and upscale accessories such as gold and platinum teacups are provided. Savory items, pastries, and desserts are also available through the platform, serving customers globally from its base in Singapore.
- Total Equity Funding$25.09M (USD)
in 2 rounds
- Investors
Products & Services of TWG Tea
TWG Tea offers a comprehensive portfolio of products and services, including Teas, Tea Accessories, and Gift Sets.
Premium tea varieties sourced globally for daily consumption
Tools for tea preparation and serving
Curated collections for gifting occasions
Apps and channels of TWG Tea
its YouTube channel TWGTea has 3.31K subscribers and 30 videos.
Videos from TWG Tea
The most watched videos on TWG Tea's YouTube channel, TWGTea (3.31K subscribers). Click a video to play it here.
More on TWGTea.
Funding Insights of TWG Tea
TWG Tea has successfully raised a total of $25.09M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25.09M
- Total Rounds 2
- First Round $25.09M
(Apr 2011)
- Investors Count 1
All 2 funding rounds of TWG Tea with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
1 investors in total: 1 institutional.
Investors in TWG Tea
TWG Tea has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include OSIM.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Massage chairs and foot massagers are offered by OSIM. | 1980 | osim.com | Singapore, Singapore |
Investor details for TWG Tea
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People of TWG Tea
20 people are tracked at TWG Tea (11 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Rith Aum Stievenard | Co-Founder | Leadership |
Manoj M Murjani | Co-Founder | Leadership |
Taha Bouqdib | Co-Founder & CEO | Leadership |
Maranda Barnes | Co-Founder | Leadership |
Pauline Goh | Deputy Managing Director | Leadership |
Samantha Tan | Assistant Director (global) - Strategic Partnerships & Sales | Leadership |
Kykka Winkler | Sales Director | Leadership |
Rachel S. | Deputy Managing Director | Leadership |
Kc Loh | Head Of IT | Leadership |
Tarveen Singh Bhasin | National Head - Business Development | Leadership |
Vivian Rong Zheng | President Of True Wellness Group Inc. (twg Ontario) | Leadership |
Ataman Magdalena | Sales Manager | Team |
Helen Liu | PR & Marketing Manager | Team |
Yu Ting Ng | Global Digital Marketing Manager | Team |
Jewel Koh | Assistant Sales Manager | Team |
Lynda Tan | Brand Experience Trainer | Team |
Baya Richard | Operations Manager TWG TEA RITZ Paris | Team |
Jade Ajwani | B2b Manager Uk&i | Team |
Nicole Lou | Senior Digital Sales & Marketing Manager | Team |
Zeus Fajardo | Store Manager | Team |
Complete people profiles for TWG Tea
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Timeline of TWG Tea
3 dated milestones of TWG Tea across 5 years, from founding to its latest funding, stage changes and deals.
- Founded TWG Tea is founded.
- Funding First funding round of $25.1M.
- Funding Latest funding round, Series B,.
Competitors of TWG Tea
TWG Tea has 3 listed competitors in our database. They include SkinnyMint, Portmantea and Crafti.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| skinnymint.com | 2013 | Singapore | Operates an online retail platform specializing in tea detox products. | |||
| portmantea.com | 2023 | Singapore | It serves as a portmantea.com. | |||
| getcrafti.co | 2023 | Singapore | Sells high-quality Matcha tea and accessories through subscriptions for consumers. |
Detailed competitors of TWG Tea
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Web traffic of TWG Tea
The website of TWG Tea (twgtea.com) receives about 283.6K visits a month and ranks #136,647 among all websites worldwide, #4,269 in Food and Drink.
- Monthly visits283.6K
▼ 9.3% vs previous month
- Unique visitors129K
per month
- Global rank#136,647
among all websites
- Category rank#4,269
Food and Drink · Food and Drink
- Bounce rate40%
- Pages per visit3.3
- Average visit1 min 31 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with TWG Tea. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
shibu-soba.jp | shibu-soba.jp | 100% | – | ||
| bohtea.com | 90% | 35.2K | #850,612 | View details | |
| janicewong.online | 88% | 11K | #1,425,152 | View details | |
tokyugf-twg-tea.com | tokyugf-twg-tea.com | 85% | #1,662,658 | – | |
twgteajapan.com | twgteajapan.com | 85% | #614,433 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for TWG Tea
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Related news about Twg Tea
Complete news archive for TWG Tea
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Frequently Asked Questions about TWG Tea
TWG Tea was founded in 2008 and raised its 1st funding round 3 years after it was founded.
TWG Tea is headquartered in Singapore, Singapore.
Taha Bouqdib is the CEO of TWG Tea, as recorded in our data. They have also founded this company.
TWG Tea is a funded company, having raised a total of $25.09M across 2 funding rounds to date. The company's 1st funding round was a Series B of $25.09M, raised on Apr 2011.
TWG Tea was founded in 2008 in Singapore and operates as an online platform in the specialty tea sector. Loose-leaf teas, packed teas, tea bags, and upscale accessories such as gold and platinum teacups are provided. Savory items, pastries, and desserts are also available through the platform, serving customers globally from its base in Singapore.
TWG Tea's top competitors include SkinnyMint, Portmantea and Crafti.
TWG Tea offers Teas, Tea Accessories, and Gift Sets.
TWG Tea has 1 investor. Key investors include OSIM.
TWG Tea operates through Twg Tea Company Pte Ltd..
The website of TWG Tea receives about 284 thousand visits a month and ranks #136,647 among all websites worldwide.