About Twinkl
Twinkl is an Education company based in Sheffield (United Kingdom) founded in 2010. Educational resources are supplied to teachers through subscriptions. Twinkl has completed 1 acquisition, including Natterhub. Its website twinkl.co.uk draws about 5.7 million monthly visits. Its focus areas include EdTech, K-12 EdTech, Tech for Teachers and Content Management. Its legal entity is TWINKL LTD.
Company details
Twinkl was established in 2010 in Sheffield, United Kingdom, within the education sector. Resources for teachers are provided across various classes and curricula via a subscription-based model. Operations focus on delivering digital and printable materials to support classroom instruction. The platform serves educators primarily in the UK and internationally, with content aligned to multiple national standards.
- Headquarters Sheffield, United Kingdom
- SectorsEducation
- Website category Science and Education · Education
- Email••••••••
- Phone•••• ••••
- Website twinkl.co.uk
- Social LinkedIn X Facebook
- Legal Name Twinkl Ltd
- Date of Incorporation 24 Mar, 2010
- Jurisdiction SHEFFIELD, ENGLAND
- Investors
- Investments & Acquisitions
Apps and channels of Twinkl
Twinkl publishes 2 mobile apps with over 150K+ downloads.
Funding Insights of Twinkl
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Twinkl with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2023 | Seed | – | – |
1 investors in total: 1 institutional.
Investors in Twinkl
Twinkl has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Vitruvian Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity investments are directed toward expanding startups across sectors. | vitruvianpartners.com | London, United Kingdom |
Investor details for Twinkl
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Twinkl
232 people are tracked at Twinkl (21 in leadership, 211 in team).
| Name | Role | Group |
|---|---|---|
Rachael Sprague | Head Of Growth Marketing | Leadership |
Jonathan Seaton | CEO | Leadership |
Laurel Wilkinson | Director Of Content Development | Leadership |
Christoph M. | Chief Growth Officer | Leadership |
Kate Swarbrick | Brand & Creative Agency Director | Leadership |
David A. | Chief Operating Officer | Leadership |
Katy Gaunt | Head Of Finance | Leadership |
Pat Luker | Director Of Commercial Finance | Leadership |
Jonathan Wynn | Head Of Production | Leadership |
Mark Wilson | Head Of Strategic Partnerships | Leadership |
Rudy Bustamante | Head Of Growth Optimisation | Leadership |
George Mulroy | Chief Data Officer | Leadership |
Jonny Hawkins | Head Of Data Science | Leadership |
Vanessa Dodd | Director Of International Growth | Leadership |
Imogen Flynn | Director Of Strategy And Operations | Leadership |
Carl Jackson | VP Of Engineering | Leadership |
Anna Colina Segalà | VP Of Marketing | Leadership |
Mehmet A. | Art Director | Leadership |
Álvaro Monteiro | Director Of Engineering | Leadership |
Will Duckitt | VP Of Sales | Leadership |
212 more people are available in the full profile.
Complete people profiles for Twinkl
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Twinkl
Twinkl has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Natterhub.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online safety and digital literacy tools are provided for educators. | natterhub.com | Sheffield, United Kingdom | 2018 | Nov 2024 | •••• |
Complete acquisition details for Twinkl
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Twinkl
3 dated milestones of Twinkl across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Twinkl is founded.
- Funding First funding round.
- Acquisition Acquires Natterhub.
Web traffic of Twinkl
The website of Twinkl (twinkl.co.uk) receives about 5.7M visits a month and ranks #12,202 among all websites worldwide, #604 in Education.
- Monthly visits5.7M
▲ 32.4% vs previous month
- Unique visitors1.6M
per month
- Global rank#12,202
among all websites
- Category rank#604
Science and Education · Education
- Bounce rate40%
- Pages per visit4.0
- Average visit3 min 45 sec
- DevicesDesktop 69% · Mobile 31%
Websites whose visitors overlap most with Twinkl. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tes.com | 100% | 4.5M | #16,307 | View details | |
tpet.co.uk | tpet.co.uk | 90% | #621,878 | – | |
sparklebox.co.uk | sparklebox.co.uk | 90% | #304,569 | – | |
| primaryresources.co.uk | 88% | #772,175 | View details | ||
| earlylearninghq.org.uk | 86% | #1,361,583 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Twinkl
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Twinkl
Complete news archive for Twinkl
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Frequently Asked Questions about Twinkl
Twinkl was founded in 2010 and raised its 1st funding round 13 years after it was founded.
Twinkl is headquartered in Sheffield, United Kingdom. It is registered at Sheffield, England, United Kingdom.
Twinkl was established in 2010 in Sheffield, United Kingdom, within the education sector. Resources for teachers are provided across various classes and curricula via a subscription-based model. Operations focus on delivering digital and printable materials to support classroom instruction. The platform serves educators primarily in the UK and internationally, with content aligned to multiple national standards.
Twinkl has made 1 acquisition, including Natterhub.
Twinkl has 1 investor. Key investors include Vitruvian Partners.
Twinkl operates through Twinkl Ltd.
Yes. Twinkl publishes Twinkl Symbols and 1 more app, with over 150,000 downloads.
The website of Twinkl receives about 5.7 million visits a month and ranks #12,202 among all websites worldwide.