About Two Circles
Two Circles is a Media & Entertainment company based in London (United Kingdom) founded in 2011, and was acquired by Charterhouse Capital Partners in January 2024. Data-driven services for sports organizations and fan engagement are provided. It operates in the Media & Entertainment and Technology sectors. The company has 249 employees. Two Circles has completed 6 acquisitions, including Codeware, KORE Software and Livewire Sport. Its website twocircles.com draws about 50 thousand monthly visits. Two Circles offers products and services including Audience Growth Services, Revenue Growth Services, and Fan Data Analysis. Its focus areas include Consumer, Sports Tech, Sports Analytics and Data as a Service. Its legal entity is TWO CIRCLES LIMITED. Its competitors include Genius Sports, StatsBomb and GVC Holdings; 1 of its 3 listed competitors has raised funding.
Company details
Two Circles was founded in 2011 and is headquartered in London, United Kingdom. Operations focus on the sports industry, where data is supplied to support organizational growth. Direct relationships between sports entities and fans are facilitated through analytical insights. Additional services, including strategy consulting, marketing, and rights management, are delivered to clients in the sector.
- Headquarters London, United Kingdom
- Employees 249
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Email••••••••
- Phone•••• ••••
- Website twocircles.com/gb
- Social LinkedIn X Facebook Instagram
- Acquired by Bruin Capital Holdings (Dec 2019)
- Legal Name Two Circles Limited
- Date of Incorporation 26 Aug, 2011
- Jurisdiction LONDON, UNITED KINGDOM
- InvestorsOtro Capital
& 3 more
- Employee Count249
- Investments & AcquisitionsCodeware
& 5 more
- Acquired by
Products & Services of Two Circles
Two Circles offers a comprehensive portfolio of products and services, including Audience Growth Services, Revenue Growth Services, and Fan Data Analysis.
Platform for growing audiences through social media and fan data analysis.
Services for enhancing revenue via sponsorship and ticketing strategies.
Tools to analyze over 1.6 billion data profiles for sports marketing.
Funding Insights of Two Circles
- Total Rounds 1
- Investors Count 2
All 1 funding rounds of Two Circles with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2024 | Seed | – | Otro Capital |
4 investors in total: 4 institutional.
Investors in Two Circles
Two Circles has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Otro Capital, Bolt Ventures and Charterhouse Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| otrocapital.com | ||||
Private equity investments are managed by Charterhouse Capital Partners. | charterhouse.co.uk | London, United Kingdom | ||
| bruinsportscapital.com |
Investor details for Two Circles
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Two Circles
62 people are tracked at Two Circles (17 in leadership, 45 in team); the tracked headcount is 249.
| Name | Role | Group |
|---|---|---|
Simon Hoppe | Sales Director, Rights Management | Leadership |
Nicolas Buchon | Client Services Director | Leadership |
George Bentley | Head Of Design | Leadership |
Eric Siders | Director, Post-production | Leadership |
Ali Griffiths | Operations Director, EMEA | Leadership |
Aaron Kissi - Afram | Head Of Video | Leadership |
Katie Ferguson | Client Services Director | Leadership |
Kunal Patel | Head Of Creative | Leadership |
Greg Hamilton | Sales Director | Leadership |
Tim Yarnall | Managing Director, EMEA | Leadership |
Charlie Wood | Director, Business Development | Leadership |
Niall Finnegan | Director, Sponsorship Strategy & Insight | Leadership |
Ines del Fabbro | Creative Lead & Head Of Tiktok Activities | Leadership |
Elly Cockcroft | Client Services Director | Leadership |
Lefteris Coroyannakis | Director, Client Services - EMEA | Leadership |
Alathea Forsyth | Head Of People And Operations, Content | Leadership |
Sam Yardley | Executive Vice President, North America | Leadership |
Mariella Acosta McRoberts | Senior Video Editor | Team |
Sophie Webb | Creative Lead | Team |
James Callaghan | Senior Graphic Designer | Team |
42 more people are available in the full profile.
Complete people profiles for Two Circles
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Two Circles
Two Circles has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Codeware, KORE Software and Livewire Sport.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
CRM software solutions are offered for sports and media sectors. | koresoftware.com | New York, United States | 2002 | Oct 2024 | •••• | |
Spring Media is now part of Two Circles. | spring.media | Stockholm, Sweden | 2011 | Oct 2024 | •••• | |
Content marketing, market research, and data solutions are provided. | codeware.com.au | Fitzroy, Australia | 2013 | Jan 2023 | •••• | |
Sports services are provided by Livewire Sport in the UK. | livewiresport.com | London, United Kingdom | 2011 | Feb 2022 | •••• | |
Customized temporary tattoos are sold via an online platform worldwide. | sportsink.ie | Dublin, Ireland | 2010 | Jan 2021 | •••• | |
Two Circles is engaged in sports rights management and sponsorship. | trmpartners.com | London, United Kingdom | 2014 | Nov 2020 | •••• |
Complete acquisition details for Two Circles
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- Exports
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Timeline of Two Circles
10 dated milestones of Two Circles across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Two Circles is founded.
- Exit Acquired by Bruin Capital Holdings.
- Acquisition Acquires Two Circles.
- Acquisition Acquires Sports Ink.
- Acquisition Acquires Livewire Sport.
- Acquisition Acquires Codeware.
- Exit Acquired by Charterhouse Capital Partners.
- Funding First funding round.
- Acquisition Acquires Spring Media.
- Acquisition Acquires KORE Software.
Competitors of Two Circles
Two Circles has 3 listed competitors in our database, 1 of them funded. They include Genius Sports, StatsBomb and GVC Holdings.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| geniussports.com | 2001 | London, United Kingdom | 669 | Web-based platforms for sports betting management are developed. | ||
| statsbomb.com | 2013 | Bath, United Kingdom | $1.93M | 37 | Performance analytics platform for soccer is provided using proprietary data. | |
| gvc-plc.com | 2004 | Douglas, United Kingdom | Provider of sports data as a servcie platform |
Detailed competitors of Two Circles
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Web traffic of Two Circles
The website of Two Circles (twocircles.com) receives about 49.6K visits a month.
- Monthly visits49.6K
▲ 28% vs previous month
Websites whose visitors overlap most with Two Circles. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| infront.sport | 100% | 53.7K | #656,427 | View details | |
| weplay.co | 100% | 7.3K | #2,533,681 | View details | |
| koresoftware.com | 100% | 21.9K | #1,138,636 | View details | |
| csm.com | 100% | View details | |||
| sponsorship.org | 100% | #1,289,748 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for Two Circles
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- 23 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Two Circles
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Frequently Asked Questions about Two Circles
Two Circles was founded in 2011 and raised its 1st funding round 13 years after it was founded.
Two Circles is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Two Circles has 249 employees.
Two Circles was founded in 2011 and is headquartered in London, United Kingdom. Operations focus on the sports industry, where data is supplied to support organizational growth. Direct relationships between sports entities and fans are facilitated through analytical insights. Additional services, including strategy consulting, marketing, and rights management, are delivered to clients in the sector.
Two Circles's top competitors include Genius Sports, StatsBomb and GVC Holdings.
Two Circles offers Audience Growth Services, Revenue Growth Services, and Fan Data Analysis.
Two Circles has made 6 acquisitions, including Codeware, KORE Software, and Livewire Sport.
Two Circles has 4 investors. Key investors include Otro Capital, Bolt Ventures, Charterhouse Capital Partners, and Bruin Capital Holdings.
Two Circles operates through Two Circles Limited.
Yes. Two Circles was acquired by Bruin Capital Holdings in December 2019.