Two Circles

London, United Kingdom Founded: 2011 • Age: 15 yrs Acquired By Charterhouse Capital Partners
Data-driven services for sports organizations and fan engagement are provided.
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About Two Circles

Two Circles is a company based in London (United Kingdom) founded in 2011 was acquired by Charterhouse Capital Partners in January 2024.. The company has 249 employees as of December 31, 2023. Two Circles has completed 6 acquisitions, including Codeware, KORE Software and Livewire Sport. Two Circles offers products and services including Audience Growth Services, Revenue Growth Services, and Fan Data Analysis. Two Circles operates in a competitive market with competitors including Sportradar, Genius Sports, StatsBomb, PandaScore and GVC Holdings, among others.

  • Headquarter London, United Kingdom
  • Employees 249 as on 31 Dec, 2023
  • Sectors
    Media & Entertainment
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Two Circles Limited
  • Date of Incorporation 26 Aug, 2011
  • Jurisdiction LONDON, UNITED KINGDOM
Operational Areas
Media & Entertainment → Sports, Events & Attractions
Technology → Cloud, Data & Analytics Infrastructure
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    249

    as on Dec 31, 2023

  • Investments & Acquisitions
    Codeware

    & 5 more

  • Acquired by
    Charterhouse Capital Partners

    & 1 more

    (Jan 10, 2024)

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Products & Services of Two Circles

Two Circles offers a comprehensive portfolio of products and services, including Audience Growth Services, Revenue Growth Services, and Fan Data Analysis. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for growing audiences through social media and fan data analysis.

Services for enhancing revenue via sponsorship and ticketing strategies.

Tools to analyze over 1.6 billion data profiles for sports marketing.

People of Two Circles
Headcount 200-500
Employee Profiles 65
Employee Profiles
People
Mariella Acosta McRoberts
Senior Video Editor
People
Sophie Webb
Creative Lead
People
James Callaghan
Senior Graphic Designer
People
Dan Blume
Analyst

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Funding Insights of Two Circles

  • Total Funding
  • Total Rounds 1
  • Last Round
  • First Round
  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2024 Amount Seed - Two Circles Valuation Otro Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Two Circles

Two Circles has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Otro Capital, Bolt Ventures and Charterhouse Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
-
Founded Year Domain Location
Private equity investments are managed by Charterhouse Capital Partners.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Two Circles

Two Circles has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Codeware, KORE Software and Livewire Sport. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Two Circles is engaged in sports rights management and sponsorship.
2014
Content marketing, market research, and data solutions are provided.
2013
Sports services are provided by Livewire Sport in the UK.
2011
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Two Circles

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Two Circles Comparisons

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Competitors of Two Circles

Two Circles operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sportradar, Genius Sports, StatsBomb, PandaScore and GVC Holdings, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

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Customer data platform for businesses operating in sports and entertainment industry
Company Name Domain Founded year HQ Location Description
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Two Circles

Frequently Asked Questions about Two Circles

When was Two Circles founded?

Two Circles was founded in 2011 and raised its 1st funding round 13 years after it was founded.

Where is Two Circles located?

Two Circles is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

How many employees does Two Circles have?

As of Dec 31, 2023, the latest employee count at Two Circles is 249.

What does Two Circles do?

Two Circles was founded in 2011 and is headquartered in London, United Kingdom. Operations focus on the sports industry, where data is supplied to support organizational growth. Direct relationships between sports entities and fans are facilitated through analytical insights. Additional services, including strategy consulting, marketing, and rights management, are delivered to clients in the sector.

Who are the top competitors of Two Circles?

Two Circles's top competitors include Sportradar, Genius Sports and StatsBomb.

What products or services does Two Circles offer?

Two Circles offers Audience Growth Services, Revenue Growth Services, and Fan Data Analysis.

How many acquisitions has Two Circles made?

Two Circles has made 6 acquisitions, including Codeware, KORE Software, and Livewire Sport.

Who are Two Circles's investors?

Two Circles has 4 investors. Key investors include Otro Capital, Bolt Ventures, Charterhouse Capital Partners, and Bruin Capital Holdings.

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