About U Grok
U Grok is a Technology company based in Steamboat Springs (United States) founded in 2011, and was acquired by Turck in April 2017. It operates as a RFID asset tracking is enabled through smartphone attachments. U Grok has raised $800 thousand across 2 funding rounds from investors including Foundry and Turck. U Grok offers products and services including Handheld RFID Reader, U Grok It SDK, Discover Grok App, and Grok Demo App. Its focus areas include Enterprise Applications, SCM Software, Warehouse Management and Asset Tracking. Its legal entity is U Grok It, Inc. Its competitors include Zebra, Omni-ID, Tego, Acsis and Locix and 4 more; 6 of its 9 listed competitors have raised funding.
Company details
Ugrokit technology identifies objects using standard UHF RFID. The company enables users to identify, locate and track inventory using their smartphone. The ugrokit device attaches to any iOS and Android smartphone via the audio port and the cloud-based backend provides recurring revenues and open software development kit allows developers to integrate the features of RFID into their apps. Acquired by Turck in April 2017.
- Headquarters Steamboat Springs, United States
- Stage Acquired
- SectorsTechnology
- Website ugrokit.com
- Social LinkedIn X Facebook
- Acquired by Turck (Apr 2017)
- Legal Name U Grok It, Inc.
Products & Services of U Grok
U Grok offers a comprehensive portfolio of products and services, including Handheld RFID Reader, U Grok It SDK, Discover Grok App, and Grok Demo App.
Lightweight reader for identifying and tracking assets via smart devices.
Software kits for building custom RFID applications on mobile platforms.
iOS app for demonstrating RFID functionality and asset management.
Android app for testing RFID tracking and inventory features.
Funding Insights of U Grok
U Grok has successfully raised a total of $800K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $600 thousand completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $800,000
- Total Rounds 2
- Last Round Seed — $600,000
- First Round $200,000
(Mar 2013)
- Investors Count 1
All 2 funding rounds of U Grok with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2014 | $600,000 | Seed | – | – | |
| Mar 2013 | $200,000 | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in U Grok
U Grok has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Foundry and Turck.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in early-stage tech startups. | – | foundry.vc | Boulder, United States | |
Turck is recognized as a global leader in automation solutions. | 1965 | turck.com | Mülheim an der Ruhr, Germany |
Investor details for U Grok
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of U Grok
4 dated milestones of U Grok across 6 years, from founding to its latest funding, stage changes and deals.
- Founded U Grok is founded.
- Funding First funding round of $200K.
- Funding Latest funding round, Seed, of $600K.
- Exit Acquired by Turck.
Competitors of U Grok
U Grok has 9 listed competitors in our database, 6 of them funded. They include Zebra, Omni-ID, Tego, Acsis and Locix, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zebra.com | 1969 | Lincolnshire, United States | – | 9,800 | Zebra Technologies is recognized for providing intelligent operation solutions globally. | |
| omni-id.com | 2007 | Rochester, United States | $44M | 30 | UHF RFID tags and solutions are supplied for asset tracking. | |
| tegoinc.com | 2007 | Waltham, United States | $33.01M | 12 | Battery-free RF connectivity chips with sensor support are developed. | |
| acsisinc.com | 1996 | Marlton, United States | $6.25M | 27 | Offers cloud-based supply chain asset tracking solutions | |
| locix.com | 2015 | San Bruno, United States | $9.65M | 26 | Wireless sensors are developed for building-wide installations. | |
| intermec.com | 1966 | Everett, United States | – | 1,149 | Wireless hardware and software for automated identification are developed. | |
| confidex.com | 2005 | Tampere, Finland | $3.76M | – | RFID-based solutions for contactless ticketing and asset tracking are developed. | |
| trackx.com | 2005 | Denver, United States | $300,000 | 17 | Provider of blockchain & cloud-enabled asset tracking and supply chain solutions | |
| cipherlab.com | 1988 | Taipei, Taiwan | – | 16 | Provider of integrated asset tracking solutions for warehouses |
Detailed competitors of U Grok
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of U Grok
Websites that share an audience with U Grok (ugrokit.com).
Websites whose visitors overlap most with U Grok. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| feedly.com | 100% | 14.4M | #3,340 | View details | |
mail.google.com | mail.google.com | 60% | – | – | – |
 2.bp.blogspot.com | 2.bp.blogspot.com | 60% | – | – | – |
Top companies in Procurement & Supply Chain IT
10 companies that operate in the same segment as U Grok (Procurement & Supply Chain IT), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based end-to-end spend management software is delivered for businesses. | 2006 | San Mateo, California, United States | USD 169 M | USD 39.68 M | 3,711 | |
Cloud-based positioning solutions are offered for industrial sectors. | 1978 | Sunnyvale, California, United States | – | USD 3.59 B | 12,100 | |
Zebra Technologies is recognized for providing intelligent operation solutions globally. | 1969 | Lincolnshire, Illinois, United States | – | USD 5.43 B | 9,900 | |
AI and cloud-based supply chain management solutions are provided. | 1985 | Scottsdale, Arizona, United States | USD 800 M | – | – | |
AI and SaaS-based robots for warehouse automation are provided. | 2012 | Roswell, United States | USD 545.23 M | USD 39.76 M | 553 | |
Provider of supply chain financing solutions for small and medium enterprises | 2017 | Mumbai, Maharashtra, India | USD 269.95 M | USD 48.5 M | 1,506 | |
AI-based electronic invoicing and supply chain management solution for businesses | 2009 | San Francisco, California, United States | USD 220.46 M | – | 185 | |
Contract lifecycle management software is developed using AI-powered intelligence. | 2016 | San Carlos, California, United States | USD 154.69 M | – | – | |
AI-powered software for legal contract management is utilized. | 2012 | Lehi, Utah, United States | USD 170.95 M | – | 1,164 | |
Procure-to-pay management software is offered for business operations. | 2017 | San Francisco, California, United States | USD 90.5 M | – | – |
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Frequently Asked Questions about U Grok
U Grok was founded in 2011 and raised its 1st funding round 2 years after it was founded.
U Grok is headquartered in Steamboat Springs, United States. It is registered at Steamboat Springs, Colorado, United States.
U Grok is a funded company, having raised a total of $800K across 2 funding rounds to date. The company's 1st funding round was a Seed of $200K, raised on Mar 2013.
Ugrokit technology identifies objects using standard UHF RFID. The company enables users to identify, locate and track inventory using their smartphone. The ugrokit device attaches to any iOS and Android smartphone via the audio port and the cloud-based backend provides recurring revenues and open software development kit allows developers to integrate the features of RFID into their apps. Acquired by Turck in April 2017.
U Grok offers Handheld RFID Reader, U Grok It SDK, Discover Grok App, and Grok Demo App.
U Grok operates through U Grok It, Inc..
Yes. U Grok was acquired by Turck in April 2017.