About UK Flooring Direct
UK Flooring Direct is a company based in Hinckley (United Kingdom) founded in 2004 by Jason Ashby was acquired by FlooringSupplies.co.uk in July 2023.. UK Flooring Direct has raised $10.59 million across 1 funding round from investors including FlooringSupplies.co.uk and BGF. UK Flooring Direct offers products and services including Real Wood Flooring, Laminate Flooring, Luxury Vinyl Flooring, and Flooring Accessories. UK Flooring Direct operates in a competitive market with competitors including Mohawk Industries, Gerflor, Forbo Group, Marazzi and NITCO Tiles, among others.
- Headquarter Hinckley, United Kingdom
- Founders Jason Ashby
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Sectors
Real Estate & Construction
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Keswick Flooring Limited
- Date of Incorporation 07 May, 2002
- Jurisdiction PURFLEET, ESSEX, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$10.59 M (USD)
in 1 rounds
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Latest Funding Round
$10.59 M (USD), Series B
Nov 18, 2020
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Investors
FlooringSupplies.co.uk
& 1 more
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Employee Count
Employee Count
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Acquired by
FlooringSupplies.co.uk
(Jul 05, 2023)
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Products & Services of UK Flooring Direct
UK Flooring Direct offers a comprehensive portfolio of products and services, including Real Wood Flooring, Laminate Flooring, Luxury Vinyl Flooring, and Flooring Accessories. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
High-quality wood options for home rooms with various styles
Durable and affordable alternatives for kitchens and hallways
Waterproof planks suitable for bathrooms and living areas
Underlay and profiles for installation support
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Funding Insights of UK Flooring Direct
UK Flooring Direct has successfully raised a total of $10.59M through 1 strategic funding round. The most recent funding activity was a Series B round of $10.59 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series B — $10.6M
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First Round
First Round
(18 Nov 2020)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2020 | Amount | Series B - UK Flooring Direct | Valuation | BGF |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in UK Flooring Direct
UK Flooring Direct has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include FlooringSupplies.co.uk and BGF. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland
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Founded Year | Domain | Location | |
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Floor accessories of various types are manufactured and supplied.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by UK Flooring Direct
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - UK Flooring Direct
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Uk Flooring Direct Comparisons
Competitors of UK Flooring Direct
UK Flooring Direct operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mohawk Industries, Gerflor, Forbo Group, Marazzi and NITCO Tiles, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Carpet, rugs, and flooring products are manufactured and distributed.
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| domain | founded_year | HQ Location |
Flooring and interior furnishing products are manufactured globally.
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| domain | founded_year | HQ Location |
Home construction products including floor coverings and adhesives are manufactured.
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| domain | founded_year | HQ Location |
Ceramic tiles have been manufactured by Marazzi since 1935.
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| domain | founded_year | HQ Location |
Manufacturer & supplier of tiles, mosaic, and marbles
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Uk Flooring Direct
Frequently Asked Questions about UK Flooring Direct
When was UK Flooring Direct founded?
UK Flooring Direct was founded in 2004 and raised its 1st funding round 16 years after it was founded.
Where is UK Flooring Direct located?
UK Flooring Direct is headquartered in Hinckley, United Kingdom. It is registered at Hinckley, Leicestershire, United Kingdom.
Who is the current CEO of UK Flooring Direct?
Jason Ashby is the current CEO of UK Flooring Direct. They have also founded this company.
Is UK Flooring Direct a funded company?
UK Flooring Direct is a funded company, having raised a total of $10.59M across 1 funding round to date. The company's 1st funding round was a Series B of $10.59M, raised on Nov 18, 2020.
What does UK Flooring Direct do?
UK Flooring Direct was established in 2004 by Jason Ashby as its founder and CEO. Operations are centered in Hinckley, United Kingdom, within the flooring sector. Wood-based flooring products are distributed through an online platform at ukflooringdirect.co.uk. Services focus on direct provision to customers, covering various wooden options for residential and commercial applications. The company maintains a presence in the UK market, emphasizing standard supply chains.
Who are the top competitors of UK Flooring Direct?
UK Flooring Direct's top competitors include Forbo Group, NITCO Tiles and Mohawk Industries.
What products or services does UK Flooring Direct offer?
UK Flooring Direct offers Real Wood Flooring, Laminate Flooring, Luxury Vinyl Flooring, and Flooring Accessories.
Who are UK Flooring Direct's investors?
UK Flooring Direct has 2 investors. Key investors include FlooringSupplies.co.uk, and BGF.