UK Flooring Direct

Hinckley, United Kingdom Founded: 2004 • Age: 22 yrs Acquired By FlooringSupplies.co.uk
Wooden flooring products are supplied across the United Kingdom.
Annual revenue - Latest available
Total funding $10.6M 1 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products 4 Services tracked
Competitors 9 Brand Intelligence

About UK Flooring Direct

UK Flooring Direct is a company based in Hinckley (United Kingdom) founded in 2004 by Jason Ashby was acquired by FlooringSupplies.co.uk in July 2023. UK Flooring Direct has raised $10.59 million across 1 funding round from investors including FlooringSupplies.co.uk and BGF. UK Flooring Direct offers products and services including Real Wood Flooring, Laminate Flooring, Luxury Vinyl Flooring, and Flooring Accessories. UK Flooring Direct operates in a competitive market with competitors including Mohawk Industries, Gerflor, Forbo Group, Marazzi and NITCO Tiles, among others.

  • Headquarter Hinckley, United Kingdom
  • Founders Jason Ashby
  • Sectors
    Real Estate & Construction
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Keswick Flooring Limited
  • Date of Incorporation 07 May, 2002
  • Jurisdiction PURFLEET, ESSEX, ENGLAND
Operational Areas
Real Estate & Construction → Building Materials, Technology & Innovation Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $10.59 M (USD)

    in 1 rounds

  • Latest Funding Round
    $10.59 M (USD), Series B

    Nov 18, 2020

  • Investors
  • Employee Count
    Not available
  • Acquired by
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Products & Services of UK Flooring Direct

UK Flooring Direct offers a comprehensive portfolio of products and services, including Real Wood Flooring, Laminate Flooring, Luxury Vinyl Flooring, and Flooring Accessories.

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Primary

High-quality wood options for home rooms with various styles

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Durable and affordable alternatives for kitchens and hallways

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Waterproof planks suitable for bathrooms and living areas

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Underlay and profiles for installation support

People of UK Flooring Direct

Headcount 50-200
Employee Profiles 3
Employee Profiles
People
Richard Veys
Director Of IT
People
Guadalupe Peralta Agüero
Head Of Marketing
People
Claire Wassell
Category Manager

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Funding Insights of UK Flooring Direct

UK Flooring Direct has successfully raised a total of $10.59M through 1 strategic funding round. The most recent funding activity was a Series B round of $10.59 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in UK Flooring Direct

UK Flooring Direct has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include FlooringSupplies.co.uk and BGF.

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Venture Fund
Investor Description Founded Year Domain Location
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland
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Floor accessories of various types are manufactured and supplied.
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Investor details for UK Flooring Direct

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Investments & Acquisitions by UK Flooring Direct

Investments
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Investment portfolio details for UK Flooring Direct

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Financial Statements - UK Flooring Direct

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Detailed financials for UK Flooring Direct

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Uk Flooring Direct Comparisons

UK Flooring Direct Primary company
Description
Wooden flooring products are supplied across the United King...
Location
Hinckley, United Kingdom
Founded Year
2004
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for UK Flooring Direct

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Competitors of UK Flooring Direct

UK Flooring Direct operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mohawk Industries, Gerflor, Forbo Group, Marazzi and NITCO Tiles, among others.

Company Name Domain Founded year HQ Location Description
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Carpet, rugs, and flooring products are manufactured and distributed.
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Flooring and interior furnishing products are manufactured globally.
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Home construction products including floor coverings and adhesives are manufactured.
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Ceramic tiles have been manufactured by Marazzi since 1935.
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Manufacturer & supplier of tiles, mosaic, and marbles
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Detailed competitors of UK Flooring Direct

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Latest news on Uk Flooring Direct

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Complete news archive for UK Flooring Direct

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Frequently Asked Questions about UK Flooring Direct

UK Flooring Direct was founded in 2004 and raised its 1st funding round 16 years after it was founded.

UK Flooring Direct is headquartered in Hinckley, United Kingdom. It is registered at Hinckley, Leicestershire, United Kingdom.

Jason Ashby is the current CEO of UK Flooring Direct. They have also founded this company.

UK Flooring Direct is a funded company, having raised a total of $10.59M across 1 funding round to date.

UK Flooring Direct was established in 2004 by Jason Ashby as its founder and CEO. Operations are centered in Hinckley, United Kingdom, within the flooring sector. Wood-based flooring products are distributed through an online platform at ukflooringdirect.co.uk. Services focus on direct provision to customers, covering various wooden options for residential and commercial applications. The company maintains a presence in the UK market, emphasizing standard supply chains.

UK Flooring Direct's top competitors include Forbo Group, NITCO Tiles and Mohawk Industries.

UK Flooring Direct offers Real Wood Flooring, Laminate Flooring, Luxury Vinyl Flooring, and Flooring Accessories.

UK Flooring Direct has 2 investors. Key investors include FlooringSupplies.co.uk, and BGF.

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