About UK Flooring Direct
UK Flooring Direct is a Real Estate & Construction company based in Hinckley (United Kingdom) founded in 2004 by Jason Ashby, and was acquired by FlooringSupplies.co.uk in July 2023. Wooden flooring products are supplied across the United Kingdom. UK Flooring Direct has raised $10.59 million across 1 funding round from investors including FlooringSupplies.co.uk and BGF. Its chief executive, as recorded, is Jason Ashby. Its website ukflooringdirect.co.uk draws about 472 thousand monthly visits. UK Flooring Direct offers products and services including Real Wood Flooring, Laminate Flooring, Luxury Vinyl Flooring, and Flooring Accessories. Its focus areas include Real Estate and Construction, Building Materials, Interiors and Flooring. Its legal entity is KESWICK FLOORING LIMITED.
Company details
UK Flooring Direct was established in 2004 by Jason Ashby as its founder and CEO. Operations are centered in Hinckley, United Kingdom, within the flooring sector. Wood-based flooring products are distributed through an online platform at ukflooringdirect.co.uk. Services focus on direct provision to customers, covering various wooden options for residential and commercial applications. The company maintains a presence in the UK market, emphasizing standard supply chains.
- Headquarters Hinckley, United Kingdom
- Founders Jason Ashby
- Stage Acquired
- SectorsReal Estate & Construction
- Website category Home and Garden
- Email••••••••
- Phone•••• ••••
- Website ukflooringdirect.co.uk
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by FlooringSupplies.co.uk (Jul 2023)
- Legal Name Keswick Flooring Limited
- Date of Incorporation 07 May, 2002
- Jurisdiction PURFLEET, ESSEX, ENGLAND
- Total Equity Funding$10.59M (USD)
in 1 rounds
- Latest Funding Round$10.59M (USD), Series B
Nov 2020
- InvestorsFlooringSupplies.co.uk
& 1 more
- Acquired byFlooringSupplies.co.uk
(Jul 2023)
Products & Services of UK Flooring Direct
UK Flooring Direct offers a comprehensive portfolio of products and services, including Real Wood Flooring, Laminate Flooring, Luxury Vinyl Flooring, and Flooring Accessories.
High-quality wood options for home rooms with various styles
Durable and affordable alternatives for kitchens and hallways
Waterproof planks suitable for bathrooms and living areas
Underlay and profiles for installation support
Apps and channels of UK Flooring Direct
its YouTube channel UK Flooring Direct has 2.01K subscribers and 14 videos.
Videos from UK Flooring Direct
The most watched videos on UK Flooring Direct's YouTube channel, UK Flooring Direct (2.01K subscribers). Click a video to play it here.
More on UK Flooring Direct.
Funding Insights of UK Flooring Direct
UK Flooring Direct has successfully raised a total of $10.59M through 1 strategic funding round. The most recent funding activity was a Series B round of $10.59 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.59M
- Total Rounds 1
- Last Round Series B — $10.59M
- First Round $10.59M
(Nov 2020)
- Investors Count 1
All 1 funding rounds of UK Flooring Direct with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2020 | $10.59M | Series B | – | BGF | – |
2 investors in total: 2 institutional.
Investors in UK Flooring Direct
UK Flooring Direct has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include FlooringSupplies.co.uk and BGF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland | bgf.co.uk | Belfast, United Kingdom | ||
Floor accessories of various types are manufactured and supplied. | 1998 | flooringsupplies.co.uk | Norwich, United Kingdom |
Investor details for UK Flooring Direct
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of UK Flooring Direct
4 people are tracked at UK Flooring Direct (3 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Jason Ashby | Founder & CEO | Leadership |
Richard Veys | Director Of IT | Leadership |
Guadalupe Peralta Agüero | Head Of Marketing | Leadership |
Claire Wassell | Category Manager | Team |
Complete people profiles for UK Flooring Direct
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of UK Flooring Direct
3 dated milestones of UK Flooring Direct across 19 years, from founding to its latest funding, stage changes and deals.
- Founded UK Flooring Direct is founded.
- Funding First funding round of $10.6M.
- Exit Acquired by FlooringSupplies.co.uk.
Web traffic of UK Flooring Direct
The website of UK Flooring Direct (ukflooringdirect.co.uk) receives about 472.2K visits a month and ranks #108,797 among all websites worldwide, #1,395 in Home and Garden.
- Monthly visits472.2K
▲ 10.3% vs previous month
- Unique visitors176.3K
per month
- Global rank#108,797
among all websites
- Category rank#1,395
Home and Garden · Home and Garden
- Bounce rate48%
- Pages per visit3.0
- Average visit2 min 13 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with UK Flooring Direct. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| factory-direct-flooring.co.uk | 100% | 148.5K | #261,495 | View details | |
| flooringsupplies.co.uk | 92% | 153.2K | #302,688 | View details | |
| directwoodflooring.co.uk | 84% | #242,892 | View details | ||
tapi.co.uk | tapi.co.uk | 82% | #53,597 | – | |
discountflooringdepot.co.uk | discountflooringdepot.co.uk | 80% | #571,121 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for UK Flooring Direct
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Uk Flooring Direct
Complete news archive for UK Flooring Direct
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about UK Flooring Direct
UK Flooring Direct was founded in 2004 and raised its 1st funding round 16 years after it was founded.
UK Flooring Direct is headquartered in Hinckley, United Kingdom. It is registered at Hinckley, Leicestershire, United Kingdom.
Jason Ashby is the CEO of UK Flooring Direct, as recorded in our data. They have also founded this company.
UK Flooring Direct is a funded company, having raised a total of $10.59M across 1 funding round to date. The company's 1st funding round was a Series B of $10.59M, raised on Nov 2020.
UK Flooring Direct was established in 2004 by Jason Ashby as its founder and CEO. Operations are centered in Hinckley, United Kingdom, within the flooring sector. Wood-based flooring products are distributed through an online platform at ukflooringdirect.co.uk. Services focus on direct provision to customers, covering various wooden options for residential and commercial applications. The company maintains a presence in the UK market, emphasizing standard supply chains.
UK Flooring Direct offers Real Wood Flooring, Laminate Flooring, Luxury Vinyl Flooring, and Flooring Accessories.
UK Flooring Direct has 2 investors. Key investors include FlooringSupplies.co.uk, and BGF.
UK Flooring Direct operates through Keswick Flooring Limited.
Yes. UK Flooring Direct was acquired by FlooringSupplies.co.uk in July 2023.
The website of UK Flooring Direct receives about 472 thousand visits a month and ranks #108,797 among all websites worldwide.