About Ula
Ula is a Technology company based in Jakarta (Indonesia) founded in 2020 by Nipun Mehra and Alan Wong. It operates in the Technology and Retail sectors. Ula has raised $140.6 million across 4 funding rounds from investors including Tencent, Lightspeed Venture Partners and Prosus. Its chief executive, as recorded, is Nipun Mehra. Its website ula.app draws about 12 thousand monthly visits. Its Indian entity Jad Setu Tech Private Limited reported revenue of ₹2.8 Lakh. Its focus areas include Food and Agriculture Tech, Online Grocery, B2B Ecommerce and Multi-Category. Its competitors include WARJALI, Hey Farm and Orderplizz.
Company details
Tech-driven platform for small retailers to manage their working capital and stock. Its B2B marketplace provides small retailers with different product assortment, prices, and delivery. It also offers store owners with unutilized space to become an pick-up point.
- Headquarters Jakarta, Indonesia
- Founders Nipun Mehra, Alan Wong
- SectorsTechnologyRetail
- Email••••••••
- Phone•••• ••••
- Website ula.app
- Social LinkedIn X Facebook
- Legal Name Jad Setu Tech Private Limited
- Date of Incorporation 26 Dec, 2019
- Indian entity revenue₹2.8 Lakh
FY 2025 · -100% YoY
- Indian entity net loss-₹2.42 Cr
FY 2025 · -8578% margin
- Indian entity EBITDA-₹2.31 Cr
FY 2025 · -8174% margin
- Total Equity Funding$140.6M (USD)
in 4 rounds
- Latest Funding Round$23.1M (USD), Series B
Nov 2021
- InvestorsTencent
& 18 more
Associated legal entities of Ula
Ula operates through Jad Setu Tech Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Jad Setu Tech Private Limited CIN U72900DL2019FTC359338 | Active | 26 Dec 2019 | New Delhi, Delhi | ₹0.0 Cr | 30 | 2 | View details |
Funding Insights of Ula
Ula has successfully raised a total of $140.6M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $23.1 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $140.6M
- Total Rounds 4
- Last Round Series B — $23.1M
- First Round $10.5M
(Jun 2020)
- Investors Count 19
All 4 funding rounds of Ula with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $23.1M | Series B | – | Tiger Global Management | |
| Oct 2021 | $87M | Series B | – | Tencent, Prosus | |
| Jan 2021 | $20M | Series A | – | Quona, B Capital | |
| Jun 2020 | $10.5M | Seed | – | Lightspeed Venture Partners, Peak XV Partners |
19 investors in total: 15 institutional and 4 angel.
Investors in Ula
Ula has secured backing from 19 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Tencent, Lightspeed Venture Partners and Prosus.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States | ||
Investment management and philanthropic ventures linked to Bezos Expeditions. | bezosexpeditions.com | |||
Tech companies are invested in by this venture capital firm. | 1997 | prosus.com | Amsterdam, Netherlands | |
Venture capital firm focused on early-stage investments | nsgroup.com | Singapore, Singapore | ||
Citius is recognized as an investment firm funding technology companies. | citius.vc | Luxembourg, Luxembourg | ||
Venture capital investing in innovative startups across technology sectors. | 2008 | lsip.com | Bengaluru, India | |
Tech-enabled businesses across Southeast Asia are supported by ACV Capital. | acv.vc | Jakarta, Indonesia | ||
Fintech investments focused on financial inclusion and global economic growth. | 2015 | quona.com | ||
Early-stage venture capital investments are made in emerging markets. | 2015 | alter.vc | United States | |
Venture capital firm investing in startups and providing support programs. | 2000 | peakxv.com | Bengaluru, India |
Investor details for Ula
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Jad Setu Tech Private Limited (Ula)
Jad Setu Tech Private Limited is the primary company behind Ula. The board of Jad Setu Tech Private Limited currently have 2 directors; the longest-serving is Nipun Mehra, appointed in 2019. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Nipun Mehra DIN 03262551 | Director | 26 Dec 2019 | 6 yrs 10 mo | Jad Setu Tech Private Limited |
| Prithvi Rajaram DIN 10204671 | Director | 19 Jun 2023 | 3 yrs 4 mo | Jad Setu Tech Private Limited |
People of Ula
27 people are tracked at Ula (10 in leadership, 17 in team).
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
Alan Wong | Co-Founder & CTO | Leadership |
Andry Lesmana | Head Of Commercial (portfolio, Pricing, Ads Revenue, Supplier Management) | Leadership |
Aniket Roy | Head Of Commercial Strategy | Leadership |
| VP Finance & Legal | Leadership | |
Deddi Abdi Aji | Head Of Logistics | Leadership |
Michael Kingfield | Head Of Demand Strategy & Planning | Leadership |
Aman M. | Head Of Product | Leadership |
Astra Yudha Pratama | City Head | Leadership |
Kenneth Tanudihardjo | City Head Surabaya | Leadership |
Muhammad Arif Rahman | Fulfillment Manager | Team |
Balqis Binadari H. | Tax Specialist | Team |
Rizky Reza Maulana | Fulfillment Officer | Team |
Weka Puspita A | Sales Orchestration Manager (central Orchestration Manager) | Team |
Swapnil Dhoke | Product Manager | Team |
Romizah Rofifah | Merchandiser | Team |
Cherwin Wijaya | Inventory Manager - Fresh | Team |
Adhika Sumampouw | Content Marketing Manager | Team |
Sony Gunawan Wijaya | Account Manager | Team |
Tyasha Putri Kusuma | Collections Manager | Team |
7 more people are available in the full profile.
Complete people profiles for Ula
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Financials of Ula
Figures of Jad Setu Tech Private Limited, the primary company behind Ula, for FY 2025. Revenue was ₹2.8 Lakh (-100% year on year). Net loss was -₹2.42 Cr (-8578% margin). EBITDA was -₹2.31 Cr (-8174% margin). Revenue has grown at a compounded annual rate of -89% over three years.
- ₹2.8 LakhRevenue · FY 2025 · -100% YoY
- -₹2.42 CrNet loss · -8578% margin
- -₹2.31 CrEBITDA · -8174% margin
- ₹1 LakhPaid-up capital
- 30Employees (provident fund records)
- -89%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Jad Setu Tech Private Limited are on its company page.
Detailed financial statements for Ula
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Ula
3 dated milestones of Ula across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Ula is founded.
- Funding First funding round of $10.5M.
- Funding Latest funding round, Series B, of $23.1M.
Competitors of Ula
Ula has 3 listed competitors in our database. They include WARJALI, Hey Farm and Orderplizz.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| warjali.id | 2020 | Timur, Indonesia | Operates an online community-based B2B platform for grocery offerings. | |||
| hey-farm.com | 2017 | Bandung, Indonesia | Offers platforms for fresh produce and customized packages to businesses. | |||
| orderplizz.com | 2021 | Timur, Indonesia | A digital distribution platform for basic necessities and other products. |
Detailed competitors of Ula
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Ula
The website of Ula (ula.app) receives about 12K visits a month.
- Monthly visits12K
▲ 287.5% vs previous month
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Related news about Ula
Complete news archive for Ula
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Frequently Asked Questions about Ula
Ula was founded in 2020.
Ula is headquartered in Jakarta, Indonesia. It is registered at Jakarta, Jakarta, Indonesia.
Nipun Mehra is the CEO of Ula, as recorded in our data. They have also founded this company.
Ula is a funded company, having raised a total of $140.6M across 4 funding rounds to date. The company's 1st funding round was a Seed of $10.5M, raised on Jun 2020.
The primary company behind Ula, Jad Setu Tech Private Limited, reported revenue of ₹2.8 Lakh for FY 2025, down 100% year on year.
Tech-driven platform for small retailers to manage their working capital and stock. Its B2B marketplace provides small retailers with different product assortment, prices, and delivery. It also offers store owners with unutilized space to become an pick-up point.
Ula's top competitors include WARJALI, Hey Farm and Orderplizz.
Ula has 19 investors. Key investors include Tencent, Lightspeed Venture Partners, Prosus, Peak XV Partners, and Quona.
Ula operates through Jad Setu Tech Private Limited.
The legal entities of Ula currently have 2 directors, including Prithvi Rajaram, Nipun Mehra.