About Ultra Premium Direct
Ultra Premium Direct is a company based in Estillac (France) founded in 2013 by Matthieu Wincker was acquired by Inspired Pet Nutrition in August 2025.. Ultra Premium Direct has raised $8.63 million across 1 funding round from investors including Eurazeo, Inspired Pet Nutrition and Eutopia. Ultra Premium Direct offers products and services including Croquettes for Dogs, Croquettes for Cats, Friandises for Dogs, and Pâtées for Cats. Ultra Premium Direct operates in a competitive market with competitors including Atavik, among others.
- Headquarter Estillac, France
- Founders Matthieu Wincker
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Natura Plus Ultra Pet Food
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$8.63 M (USD)
in 1 rounds
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Latest Funding Round
$8.63 M (USD), Series A
Mar 23, 2018
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Investors
Eurazeo
& 3 more
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Employee Count
Employee Count
- Acquired by
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Products & Services of Ultra Premium Direct
Ultra Premium Direct offers a comprehensive portfolio of products and services, including Croquettes for Dogs, Croquettes for Cats, Friandises for Dogs, and Pâtées for Cats. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Premium dog croquettes with natural ingredients for balanced nutrition
High-quality cat croquettes tailored to specific needs and health
Natural treats for dogs to supplement daily diet
Wet food options for cats with premium ingredients
Funding Insights of Ultra Premium Direct
Ultra Premium Direct has successfully raised a total of $8.63M through 1 strategic funding round. The most recent funding activity was a Series A round of $8.63 million completed in March 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $8.6M
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First Round
First Round
(23 Mar 2018)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2018 | Amount | Series A - Ultra Premium Direct | Valuation | Eutopia |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Ultra Premium Direct
Ultra Premium Direct has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Eurazeo, Inspired Pet Nutrition and Eutopia. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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A private equity firm focused on purpose-driven emerging brands.
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Founded Year | Domain | Location | |
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Venture capital fund focused on multiple sectors
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Founded Year | Domain | Location | |
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Private equity and debt investments are managed across multiple sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Ultra Premium Direct
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Ultra Premium Direct
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ultra Premium Direct Comparisons
Competitors of Ultra Premium Direct
Ultra Premium Direct operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Atavik, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet first brand offering food for cats and dogs on a subscription basis
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Ultra Premium Direct
When was Ultra Premium Direct founded?
Ultra Premium Direct was founded in 2013 and raised its 1st funding round 5 years after it was founded.
Where is Ultra Premium Direct located?
Ultra Premium Direct is headquartered in Estillac, France. It is registered at Estillac, Lot-et-garonne, France.
Is Ultra Premium Direct a funded company?
Ultra Premium Direct is a funded company, having raised a total of $8.63M across 1 funding round to date. The company's 1st funding round was a Series A of $8.63M, raised on Mar 23, 2018.
What does Ultra Premium Direct do?
Ultra Premium Direct manufactures and markets pet food products. Its product offerings include feed, cereal-free croquettes, kibble, candies, and treat for dogs, lamb, and cats. It also offers grooming products for animals. Its products can be purchased on a subscription basis. Its products can be purchased online through the website. The company delivers its products in France, Belgium, and Luxembourg.
Who are the top competitors of Ultra Premium Direct?
Ultra Premium Direct's top competitors include Atavik.
What products or services does Ultra Premium Direct offer?
Ultra Premium Direct offers Croquettes for Dogs, Croquettes for Cats, Friandises for Dogs, and Pâtées for Cats.
Who are Ultra Premium Direct's investors?
Ultra Premium Direct has 4 investors. Key investors include Eurazeo, Inspired Pet Nutrition, Eutopia, and Otium Capital.