About Umbraco
Umbraco is a Technology company based in Odense (Denmark) founded in 2002, and was acquired by Monterro in August 2021. Cloud-based platform for content publishing. Umbraco has raised $9.13 million across 3 funding rounds from investors including Monterro. The company has 105 employees. Umbraco has completed 2 acquisitions, including Outfield Digital and uMarketingSuite. Umbraco was last valued at $34.4 million in August 2021. Its website umbraco.com draws about 398 thousand monthly visits. Umbraco offers products and services including Umbraco CMS, Umbraco Cloud, and Umbraco Marketplace. Its focus areas include Enterprise Infrastructure, Open Source, Application Software and Content Management Systems. Its legal entity is Umbraco A/S.
Company details
Umbraco was founded in 2002 in Odense, Denmark, as an open-source content management system. The platform is built on Microsoft Azure and operates in the digital publishing sector. Content is published on websites and intranet portals, with editing capabilities for documents and images provided through a user interface. Integrations with third-party tools are supported, allowing operations for small campaigns and brochure sites.
- Headquarters Odense, Denmark
- Employees 105
- Stage Acquired
- SectorsTechnology
- Website category Computers Electronics and Technology · Programming and Developer Software
- Email••••••••
- Website umbraco.com
- Social LinkedIn X Facebook
- Acquired by Monterro (Aug 2021)
- Legal Name Umbraco A/S
- Annual Revenue$341.16 K (USD)154as on Dec 31, 2023
- Net Profit$6.5 K (USD)178as on Dec 31, 2023
- Total Equity Funding$9.13M (USD)
in 3 rounds
- Latest Funding Round$8.85M (USD), Seed
Aug 2021
- Investors
- Employee Count105
- Investments & AcquisitionsOutfield Digital
& 1 more
- Acquired byMonterro
(Aug 2021)
Products & Services of Umbraco
Umbraco offers a comprehensive portfolio of products and services, including Umbraco CMS, Umbraco Cloud, and Umbraco Marketplace.
Open-source platform for building and managing websites flexibly
Service for hosting and managing Umbraco projects securely
Hub for integrations and extensions to enhance CMS functionality
Funding Insights of Umbraco
Umbraco has successfully raised a total of $9.13M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $8.85 million completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.13M
- Total Rounds 3
- Last Round Seed — $8.85M
- First Round $84,822
(Jun 2015)
All 3 funding rounds of Umbraco with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2021 | $8.85M | Seed | $34.4M | – | – |
| Sep 2016 | $197,741 | Seed | – | – | – |
| Jun 2015 | $84,822 | Seed | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2021 | $34.4M | •••••••• |
Last known valuation $34.4M (Aug 2021). 1 investors in total: 1 institutional.
Investors in Umbraco
Umbraco has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Monterro.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Monterro is focused on investing in Nordic B2B software companies. | monterro.com | Stockholm, Sweden |
Investor details for Umbraco
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Umbraco
57 people are tracked at Umbraco (16 in leadership, 41 in team); the tracked headcount is 105.
| Name | Role | Group |
|---|---|---|
Andy Butland | Head Of CMS Within Product & Engineering | Leadership |
Emma Burstow | Director Of Developer Relations | Leadership |
Filip Bech-Larsen | Chief Technology Officer | Leadership |
Karen Koehler | Head Of US Marketing | Leadership |
Niels Christian Laursen | Head Of Lead Generation | Leadership |
Jonas Thykjær Poulsen | Global Partner Manager | Leadership |
Anelia Miteva | Head Of Creative | Leadership |
Antony Meyn | Head Of Operations, Product & Engineering | Leadership |
Vera Green | Content Marketing Manager / Partner Marketing Manager | Leadership |
Bjarke Berg | VP Of Engineering | Leadership |
Prathees Ravindrakumar | Head Of Support | Leadership |
Jake Compton | VP Of Sales US | Leadership |
Gabriel Ionut Brumea | Success, Support & Service Director | Leadership |
Johnny Kristensen | Vice President Of Sales | Leadership |
Arnold Visser | Head Of Business Development | Leadership |
Pernille Stausbøll | Vice President Marketing | Leadership |
Julia Gruszczynska | Senior Developer | Team |
Abdulaziz Al Otaibi | Senior Technical Support Engineer | Team |
Mads N. Rasmussen | Staff Engineer | Team |
Jonathan Pabst Klemensen | Senior Customer Support Engineer | Team |
37 more people are available in the full profile.
Complete people profiles for Umbraco
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Umbraco
Umbraco has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Outfield Digital and uMarketingSuite.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based marketing suite solutions are provided for analytics and automation. | umarketingsuite.com | Arnhem, Netherlands | 2019 | Aug 2024 | •••• | |
IT service suite solutions are provided by Outfield Digital. | outfield.digital | Barnsley, United Kingdom | 2012 | Apr 2023 | •••• |
Complete acquisition details for Umbraco
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Umbraco
7 dated milestones of Umbraco across 22 years, from founding to its latest funding, stage changes and deals.
- Founded Umbraco is founded.
- Funding First funding round of $85K.
- Funding Latest funding round, Seed, of $8.8M.
- Milestone Reaches Minicorn status.
- Exit Acquired by Monterro.
- Acquisition Acquires Outfield Digital.
- Acquisition Acquires uMarketingSuite.
Web traffic of Umbraco
The website of Umbraco (umbraco.com) receives about 397.7K visits a month and ranks #182,250 among all websites worldwide, #4,175 in Programming and Developer Software.
- Monthly visits397.7K
▲ 40.9% vs previous month
- Unique visitors86.4K
per month
- Global rank#182,250
among all websites
- Category rank#4,175
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate47%
- Pages per visit2.1
- Average visit2 min 08 sec
- DevicesDesktop 63% · Mobile 37%
Websites whose visitors overlap most with Umbraco. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kentico.com | 100% | #322,256 | View details | ||
| sitefinity.com | 100% | #2,162,563 | View details | ||
abundantcode.com | abundantcode.com | 93% | – | ||
asp.net | asp.net | 92% | #419,771 | – | |
| dnnsoftware.com | 91% | 51.3K | #662,209 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Umbraco
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Umbraco
Complete news archive for Umbraco
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Frequently Asked Questions about Umbraco
Umbraco was founded in 2002 and raised its 1st funding round 13 years after it was founded.
Umbraco is headquartered in Odense, Denmark.
Umbraco is a funded company, having raised a total of $9.13M across 3 funding rounds to date. The company's 1st funding round was a Seed of $84.82K, raised on Jun 2015.
Umbraco has 105 employees.
Annual revenue of Umbraco is $341.16K as on Dec 31, 2023.
Umbraco was founded in 2002 in Odense, Denmark, as an open-source content management system. The platform is built on Microsoft Azure and operates in the digital publishing sector. Content is published on websites and intranet portals, with editing capabilities for documents and images provided through a user interface. Integrations with third-party tools are supported, allowing operations for small campaigns and brochure sites.
Umbraco offers Umbraco CMS, Umbraco Cloud, and Umbraco Marketplace.
Umbraco has made 2 acquisitions, including Outfield Digital, and uMarketingSuite.
Umbraco has 1 investor. Key investors include Monterro.
The valuation of Umbraco is $34.4M as of Aug 2021.
Umbraco operates through Umbraco A/S.
Yes. Umbraco was acquired by Monterro in August 2021.