Umbria Listens
About Umbria Listens
Umbria Listens is a company founded in 2004, and was acquired by J.D. Power in April 2008. Marketing intelligence services are provided by Umbria. Umbria Listens has raised $6.7 million across 2 funding rounds from investors including J.D. Power, Sequel Venture Partners and Vista VC.
Company details
Umbria was founded in 2004 as a specialist in marketing intelligence. Data on consumer behavior and market trends is collected and analyzed by the company to support business strategies. Insights are generated through systematic monitoring and reporting processes. Operations are managed digitally via the domain umbrialistens.com, serving clients without specified geographic constraints. The focus remains on delivering factual intelligence for decision-making in the marketing sector.
- Stage Acquired
- Website umbrialistens.com
- Acquired by J.D. Power (Apr 2008)
- Total Equity Funding$6.7M (USD)
in 2 rounds
- Latest Funding Round$6.7M (USD), Series A
Feb 2005
- InvestorsJ.D. Power
& 3 more
- Acquired byJ.D. Power
(Apr 2008)
Funding Insights of Umbria Listens
Umbria Listens has successfully raised a total of $6.7M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $6.7 million completed in February 2005. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.7M
- Total Rounds 2
- Last Round Series A — $6.7M
- Investors Count 3
All 2 funding rounds of Umbria Listens with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2005 | $6.7M | Series A | – | VSP Capital | |
| Jun 2004 | Seed | – | Sequel Venture Partners, Vista Ventures | – |
4 investors in total: 4 institutional.
Investors in Umbria Listens
Umbria Listens has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include J.D. Power, Sequel Venture Partners and Vista VC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| sequelvc.com | ||||
Investments are made in early-growth-stage US companies by Vista Ventures. | vistavc.com | Boulder, United States | ||
| vspcapital.com | ||||
Automotive data and consumer insights are delivered via surveys. | 1968 | jdpower.com | Costa Mesa, United States |
Investor details for Umbria Listens
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Umbria Listens
4 dated milestones of Umbria Listens across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Umbria Listens is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $6.7M.
- Exit Acquired by J.D. Power.
Web traffic of Umbria Listens
Websites that share an audience with Umbria Listens (umbrialistens.com).
Websites whose visitors overlap most with Umbria Listens. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| jdpower.com | 100% | 3.7M | #15,562 | View details | |
| cymfony.com | 100% | View details | |||
| biz360.com | 100% | View details | |||
| radian6.com | 96% | View details |
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Frequently Asked Questions about Umbria Listens
Umbria Listens was founded in 2004.
Umbria Listens is a funded company, having raised a total of $6.7M across 2 funding rounds to date.
Umbria was founded in 2004 as a specialist in marketing intelligence. Data on consumer behavior and market trends is collected and analyzed by the company to support business strategies. Insights are generated through systematic monitoring and reporting processes. Operations are managed digitally via the domain umbrialistens.com, serving clients without specified geographic constraints. The focus remains on delivering factual intelligence for decision-making in the marketing sector.
Umbria Listens has 4 investors. Key investors include J.D. Power, Sequel Venture Partners, Vista VC, and VSP Capital.
Yes. Umbria Listens was acquired by J.D. Power in April 2008.