About Umeng
Umeng is a Technology company based in Beijing (China) founded in 2010, and was acquired by Alibaba in April 2013. Mobile app analytics and developer tools are offered by Umeng. Umeng has raised $10 million across 2 funding rounds from investors including Alibaba.com, Innovation Works and Matrix Partners China. Its website umeng.com draws about 457 thousand monthly visits. Its focus areas include Enterprise Applications, MarketingTech, Mobile Marketing and Analytics.
Company details
Umeng was established in 2010 in Beijing, China, as a platform focused on mobile app analytics. Services provided include analytics tools, developer resources, and data-driven cross-promotion features for iOS, Android, and other platforms. Operations support over 75,000 developers and 210,000 apps, enabling audience growth and monetization strategies within the mobile technology sector.
- Total Equity Funding$10M (USD)
in 2 rounds
- Latest Funding Round$10M (USD), Series A
May 2011
- InvestorsAlibaba.com
& 2 more
- Acquired byAlibaba
(Apr 2013)
Funding Insights of Umeng
Umeng has successfully raised a total of $10M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in May 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10M
- Total Rounds 2
- Last Round Series A — $10M
- Investors Count 2
All 2 funding rounds of Umeng with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2011 | $10M | Series A | – | – | |
| Nov 2010 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Umeng
Umeng has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Alibaba.com, Innovation Works and Matrix Partners China.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this venture capital firm. | matrixpartners.com.cn | Chaoyang, China | ||
Software, hardware, and life sciences startups are funded and accelerated. | 1999 | innovationworks.org | Pittsburgh, United States | |
Multi-category products are facilitated through an online B2B cross-border marketplace. | 1999 | alibaba.com | New York, United States |
Investor details for Umeng
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Timeline of Umeng
4 dated milestones of Umeng across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Umeng is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $10.0M.
- Exit Acquired by Alibaba.
Web traffic of Umeng
The website of Umeng (umeng.com) receives about 456.7K visits a month and ranks #68,540 among all websites worldwide, #8,127 in Programming and Developer Software.
- Monthly visits456.7K
▼ 22.6% vs previous month
- Unique visitors109.3K
per month
- Global rank#68,540
among all websites
- Category rank#8,127
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate32%
- Pages per visit5.9
- Average visit4 min 38 sec
- DevicesDesktop 84% · Mobile 16%
Websites whose visitors overlap most with Umeng. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mtj.baidu.com | mtj.baidu.com | 100% | – | ||
| juejin.cn | 92% | 6.1M | #9,818 | View details | |
| gitee.com | 91% | 6.8M | #6,071 | View details | |
| cnblogs.com | 88% | #6,040 | View details | ||
| deepseek.com | 88% | 298.3M | #139 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Umeng
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Umeng
Complete news archive for Umeng
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Frequently Asked Questions about Umeng
Umeng was founded in 2010.
Umeng is headquartered in Beijing, China.
Umeng is a funded company, having raised a total of $10M across 2 funding rounds to date.
Umeng was established in 2010 in Beijing, China, as a platform focused on mobile app analytics. Services provided include analytics tools, developer resources, and data-driven cross-promotion features for iOS, Android, and other platforms. Operations support over 75,000 developers and 210,000 apps, enabling audience growth and monetization strategies within the mobile technology sector.
Umeng has 3 investors. Key investors include Alibaba.com, Innovation Works, and Matrix Partners China.
Yes. Umeng was acquired by Alibaba in April 2013.
The website of Umeng receives about 457 thousand visits a month and ranks #68,540 among all websites worldwide.