About Una Brands
Una Brands is a Business Services company based in Singapore (Singapore) founded in 2017 by Tobias Heush, Kushal Patel, and Kiren Tanna. E-commerce brands are operated and scaled across Asia. It operates in the Business Services, Technology, and Retail sectors. Una Brands has raised $115 million across 7 funding rounds from investors including Northstar Group, White Star Capital and Alpha JWC Ventures. The company has 38 employees. Una Brands has completed 3 acquisitions, including Bellaforte, ErgoTune and EverDesk+. Its chief executive, as recorded, is Kiren Tanna. Its Indian entity Mma Brand Service India Private Limited reported revenue of ₹10.19 Cr. Una Brands offers products and services including E-commerce Brands and AI Optimization Services. Its focus areas include Brands Tech, Tech First Ecommerce Brand Acquirers, E-Commerce Enablers and E-Commerce Sellers.
Company details
Una Brands was founded in 2017 and is headquartered in Singapore. E-commerce brands are operated and scaled within Asian markets by the company. Expertise in regional dynamics is utilized alongside data-driven optimization to support growth and efficiency. Practices from Eastern and Western e-commerce approaches are integrated to manage operations. Focus is placed on sustainable expansion in the digital retail sector.
- Headquarters Singapore, Singapore
- Employees 38
- Founders Tobias Heush, Kushal Patel, Kiren Tanna
- SectorsBusiness ServicesTechnology Retail
- Email••••••••
- Website una-brands.com
- Social LinkedIn X Facebook
- Legal Name Mma Brand Service India Private Limited
- Date of Incorporation 01 Oct, 2021
- Jurisdiction Pune, Maharashtra, India
- Indian entity revenue₹10.19 Cr
FY 2024 · -28% YoY
- Indian entity net profit₹41.1 Lakh
FY 2024 · 4% margin
- Indian entity EBITDA₹69.9 Lakh
FY 2024 · 7% margin
- Total Equity Funding$115M (USD)
in 7 rounds
- Latest Funding Round$30M (USD), Series B
Mar 2023
- InvestorsNorthstar Group
& 10 more
- Employee Count38
- Investments & AcquisitionsBellaforte
& 2 more
Associated legal entities of Una Brands
Una Brands operates through Mma Brand Service India Private Limited (under liquidation). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Mma Brand Service India Private Limited CIN U72900PN2021FTC204807 | Under Liquidation | 01 Oct 2021 | Pune, Maharashtra | ₹10.2 Cr | 38 | 2 | View details |
Products & Services of Una Brands
Una Brands offers a comprehensive portfolio of products and services, including E-commerce Brands and AI Optimization Services.
Manages digital brands for online retail in Asia
Provides AI tools for e-commerce growth strategies
Funding Insights of Una Brands
Una Brands has successfully raised a total of $115M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $115M
- Total Rounds 7
- Last Round Series B — $30M
- First Round $40M
(May 2021)
- Investors Count 11
All 7 funding rounds of Una Brands with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | Debt – Conventional | – | – | – | |
| Mar 2023 | $30M | Series B | – | Northstar Group | – |
| Sep 2022 | $30M | Series B | – | White Star Capital, Alpha JWC Ventures | – |
| Nov 2021 | $15M | Series A | – | White Star Capital, Alpha JWC Ventures | |
| Nov 2021 | Debt – Conventional | – | – | ||
| May 2021 | Debt – Conventional | – | – | ||
| May 2021 | $40M | Seed | – | – |
11 investors in total: 9 institutional and 2 angel.
Investors in Una Brands
Una Brands has secured backing from 11 investors, including venture fund and angel investors. Prominent investors backing the company include Northstar Group, White Star Capital and Alpha JWC Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on early-stage investments | nsgroup.com | Singapore, Singapore | ||
A global technology investment platform operating in multiple cities with a focus on venture and digital asset funds. | whitestarcapital.com | |||
Tech focused VC firm making investment in seed and early stage companies in the US & Asia | alphajwc.com | Jakarta, Indonesia | ||
Private equity investments are directed toward multiple sectors. | claret-capital.com | London, United Kingdom | ||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Kingsway Capital is engaged in providing investment management services. | kingswaycap.com | London, United Kingdom | ||
Venture capital funding is provided to early-stage startups from Berlin. | 468cap.com | Berlin, Germany | ||
Venture capital fund backed by the Christian family office | presight.vc | West Hollywood, United States | ||
Venture capital firm focused on early-stage startups | globalfounderscapital.com | Berlin, Germany | ||
AT Alvin Teo | Angel investor and entrepreneur, co-founder of Funding Societies, active in fintech | unknown_ecc7b8c5088a4d849 |
Investor details for Una Brands
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Mma Brand Service India Private Limited (Una Brands)
Mma Brand Service India Private Limited is the primary company behind Una Brands. The board of Mma Brand Service India Private Limited currently have 2 directors; the longest-serving is Srinivasan Shridharan, appointed in 2021. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Srinivasan Shridharan DIN 07480880 | Director | 01 Oct 2021 | 5 yrs 1 mo | Mma Brand Service India Private Limited |
| Tejas Pradeep Dharwadkar DIN 06797119 | Director | 26 Feb 2024 | 2 yrs 8 mo | Mma Brand Service India Private Limited |
People of Una Brands
27 people are tracked at Una Brands (9 in leadership, 18 in team); the tracked headcount is 38.
| Name | Role | Group |
|---|---|---|
Tobias Heush | Co-Founder | Leadership |
Kushal Patel | Co-Founder | Leadership |
| Co-Founder & CEO | Leadership | |
Tobias Heusch | Co-Founder & VP, Operations | Leadership |
Andrew Lai | Head of Acquisitions, Singapore ; Manager, Regional Acquisitions | Leadership |
Nazyra Suhairi | Brand Director | Leadership |
Cho Weihao | Chief Financial Officer | Leadership |
Han Zheng | Vice President Of Amazon Brand Management, Head Of China | Leadership |
Matei Marussi | Head of Wholesale Distribution | Leadership |
Jun Min Yau | Brand Marketing Strategist | Team |
Mandy Ooi | DTC Brand Manager | Team |
Mona Tay | Senior Finance Manager (ecommerce) | Team |
Caroline Hadi | Finance Account Officer | Team |
Carmen Lew | Manager, Brand & Growth (DTC) | Team |
Li Wen Wong | Finance Manager (e-commerce) | Team |
Gavyn Chua | Operations Associate | Team |
Enggar Banyu Biru | Brand | Team |
Winston Wong | Brand Manager | Team |
Rachelle Wu Rong | Brand Manager | Team |
Shenney Tan | Growth Brand Manager | Team |
7 more people are available in the full profile.
Complete people profiles for Una Brands
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Verified entity values are shown only after access is granted.
Financials of Una Brands
Figures of Mma Brand Service India Private Limited, the primary company behind Una Brands, for FY 2024. Revenue was ₹10.19 Cr (-28% year on year). Net profit was ₹41.1 Lakh (4% margin). EBITDA was ₹69.9 Lakh (7% margin).
- ₹10.19 CrRevenue · FY 2024 · -28% YoY
- ₹41.1 LakhNet profit · 4% margin
- ₹69.9 LakhEBITDA · 7% margin
- ₹15 LakhPaid-up capital
- 38Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Mma Brand Service India Private Limited are on its company page.
Detailed financial statements for Una Brands
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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Investments & Acquisitions by Una Brands
Una Brands has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Bellaforte, ErgoTune and EverDesk+.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Internet first brand of adjustable standing desk & table | everdeskplus.com | Singapore | 2021 | Jan 2022 | •••• | |
Ergonomic office chairs are provided by ErgoTune for work settings. | ergotune.com | Singapore | 2020 | Jan 2022 | •••• | |
Drinking cups are provided by Bellaforte via an online platform. | mybellaforte.com | Australia | 2019 | Oct 2021 | $730,510 |
Complete acquisition details for Una Brands
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
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Verified entity values are shown only after access is granted.
Timeline of Una Brands
6 dated milestones of Una Brands across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Una Brands is founded.
- Funding First funding round of $40.0M.
- Acquisition Acquires Bellaforte.
- Acquisition Acquires EverDesk+.
- Acquisition Acquires ErgoTune.
- Funding Latest funding round, Series B, of $30.0M.
Web traffic of Una Brands
The website of Una Brands (una-brands.com) receives about 3.8K visits a month.
- Monthly visits3.8K
▼ 39% vs previous month
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Frequently Asked Questions about Una Brands
Una Brands was founded in 2017 and raised its 1st funding round 4 years after it was founded.
Una Brands is headquartered in Singapore, Singapore.
Kiren Tanna is the CEO of Una Brands, as recorded in our data. They have also founded this company.
Una Brands is a funded company, having raised a total of $115M across 7 funding rounds to date.
Una Brands has 38 employees.
The primary company behind Una Brands, Mma Brand Service India Private Limited, reported revenue of ₹10.19 Cr for FY 2024, down 28% year on year.
Una Brands was founded in 2017 and is headquartered in Singapore. E-commerce brands are operated and scaled within Asian markets by the company. Expertise in regional dynamics is utilized alongside data-driven optimization to support growth and efficiency. Practices from Eastern and Western e-commerce approaches are integrated to manage operations. Focus is placed on sustainable expansion in the digital retail sector.
Una Brands offers E-commerce Brands and AI Optimization Services.
Una Brands has made 3 acquisitions, including Bellaforte, ErgoTune, and EverDesk+.
Una Brands has 11 investors. Key investors include Northstar Group, White Star Capital, Alpha JWC Ventures, Alvin Teo, and Claret Capital Partners.
Una Brands operates through Mma Brand Service India Private Limited.
The legal entities of Una Brands currently have 2 directors, including Srinivasan Shridharan, Tejas Pradeep Dharwadkar.