Uncle Toby

Sydney, Australia Founded: 1893 • Age: 133 yrs Acquired By Nestle
Oats are manufactured and branded by Uncle Toby in Australia.

About Uncle Toby

Uncle Toby is a Consumer company based in Sydney (Australia) founded in 1893, and was acquired by Nestle in May 2006. Oats are manufactured and branded by Uncle Toby in Australia. Its website uncletobys.com.au draws about 39 thousand monthly visits. Uncle Toby offers products and services including Oats, Cereals, Snacks, and Goodness Shakes. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Breakfast Cereals. Its competitors include Small Batch Granola, PhycoHealth and Diver Foods.

Company details

Uncle Toby was established in 1893 in Sydney, Australia, as a manufacturer in the food sector. Operations center on the production and branding of oats-based products, primarily for breakfast cereals. The company maintains a presence in the Australian market through its domain, uncletobys.com.au, with distribution focused on domestic consumers. No international services are highlighted in available profiles.

  • Headquarters Sydney, Australia
  • Stage Acquired
  • Sectors
    Consumer
  • Website category Food and Drink · Groceries
  • Email
    ••••••••
  • Phone
    •••• ••••
  • Website uncletobys.com.au
  • Social X Facebook Instagram YouTube
  • Acquired by Nestle (May 2006)
Key Metrics

Products & Services of Uncle Toby

Uncle Toby offers a comprehensive portfolio of products and services, including Oats, Cereals, Snacks, and Goodness Shakes.

Oats
Breakfast Food

Nutritious oats for porridge and daily meals.

Cereals
Breakfast Cereals

Variety of fiber-rich cereals for balanced diets.

Snacks
Healthy Snacks

Oat-based snacks for convenient, on-the-go nutrition.

Goodness Shakes
Nutritional Beverages

Shakes made with oats for immune support and health.

Apps and channels of Uncle Toby

its YouTube channel Uncle Tobys has 76.1K subscribers and 30 videos.

Uncle Tobys
YouTube 76.1K subscribers 30 videos Howto & Style
Open channel

Videos from Uncle Toby

The most watched videos on Uncle Toby's YouTube channel, Uncle Tobys (76.1K subscribers). Click a video to play it here.

UNCLE TOBYS Quick Sachets 15"
2.8K views
Unwrap the YEAH! with UNCLE TOBYS Muesli Bars
2.4K views
Unwrap the YEAH! with UNCLE TOBYS Muesli Bars
1.1K views
UNCLE TOBYS Goodness Shakes 15s
1K views

More on Uncle Tobys.

Investors in Uncle Toby

Uncle Toby has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Nestlé.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Multi-category food and beverage products are produced and distributed globally.
1866nestle.comVevey, Switzerland
Premium access

Investor details for Uncle Toby

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Timeline of Uncle Toby

2 dated milestones of Uncle Toby across 113 years, from founding to its latest funding, stage changes and deals.

  1. Founded Uncle Toby is founded.
  2. Exit Acquired by Nestle.

Competitors of Uncle Toby

Uncle Toby has 3 listed competitors in our database. They include Small Batch Granola, PhycoHealth and Diver Foods.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
smallbatchgranola.com2014Vermont, Australia
Granola and bark products are produced by Small Batch brand.
phycohealth.com2017Sanctuary Point, Australia
Nutritional snacks and skin care products are manufactured in Australia.
diverfoods.com.au2003Scoresby, Australia
Breakfast cereals are offered by an internet-first brand in Australia.
Premium access

Detailed competitors of Uncle Toby

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Uncle Toby

The website of Uncle Toby (uncletobys.com.au) receives about 38.8K visits a month and ranks #1,241,348 among all websites worldwide, #7,952 in Groceries.

  • Monthly visits
    38.8K

    ▲ 67.7% vs previous month

  • Unique visitors
    9.5K

    per month

  • Global rank
    #1,241,348

    among all websites

  • Category rank
    #7,952

    Food and Drink · Groceries

Similar websites

Websites whose visitors overlap most with Uncle Toby. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
kelloggs.com.au
kelloggs.com.au
100%
#434,334–
carmanskitchen.com.au
78%
#748,594View details
woolworths.com.au
64%
23.7M#1,378View details
aussiehealthproducts.com.au
63%
#621,498View details
theaustralianfoodshop.com
57%
#328,059View details
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
Premium access

All 15 similar websites and full traffic analytics for Uncle Toby

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 15 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • ✓
    Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • ✓
    Full access to every database India & global coverage, advanced filters and rich profile details
  • ✓
    Always-on access from your team account Single premium plan for everything you see on the portal

Related news about Uncle Toby

Premium access

Complete news archive for Uncle Toby

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Uncle Toby

Uncle Toby was founded in 1893.

Uncle Toby is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.

Uncle Toby was established in 1893 in Sydney, Australia, as a manufacturer in the food sector. Operations center on the production and branding of oats-based products, primarily for breakfast cereals. The company maintains a presence in the Australian market through its domain, uncletobys.com.au, with distribution focused on domestic consumers. No international services are highlighted in available profiles.

Uncle Toby's top competitors include Small Batch Granola, PhycoHealth and Diver Foods.

Uncle Toby offers Oats, Cereals, Snacks, and Goodness Shakes.

Uncle Toby has 1 investor. Key investors include Nestlé.

Yes. Uncle Toby was acquired by Nestle in May 2006.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available