About Uncle Toby
Uncle Toby is a Consumer company based in Sydney (Australia) founded in 1893, and was acquired by Nestle in May 2006. Oats are manufactured and branded by Uncle Toby in Australia. Its website uncletobys.com.au draws about 39 thousand monthly visits. Uncle Toby offers products and services including Oats, Cereals, Snacks, and Goodness Shakes. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Breakfast Cereals. Its competitors include Small Batch Granola, PhycoHealth and Diver Foods.
Company details
Uncle Toby was established in 1893 in Sydney, Australia, as a manufacturer in the food sector. Operations center on the production and branding of oats-based products, primarily for breakfast cereals. The company maintains a presence in the Australian market through its domain, uncletobys.com.au, with distribution focused on domestic consumers. No international services are highlighted in available profiles.
Products & Services of Uncle Toby
Uncle Toby offers a comprehensive portfolio of products and services, including Oats, Cereals, Snacks, and Goodness Shakes.
Nutritious oats for porridge and daily meals.
Variety of fiber-rich cereals for balanced diets.
Oat-based snacks for convenient, on-the-go nutrition.
Shakes made with oats for immune support and health.
Apps and channels of Uncle Toby
its YouTube channel Uncle Tobys has 76.1K subscribers and 30 videos.
Videos from Uncle Toby
The most watched videos on Uncle Toby's YouTube channel, Uncle Tobys (76.1K subscribers). Click a video to play it here.
More on Uncle Tobys.
Investors in Uncle Toby
Uncle Toby has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Nestlé.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category food and beverage products are produced and distributed globally. | 1866 | nestle.com | Vevey, Switzerland |
Investor details for Uncle Toby
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Timeline of Uncle Toby
2 dated milestones of Uncle Toby across 113 years, from founding to its latest funding, stage changes and deals.
- Founded Uncle Toby is founded.
- Exit Acquired by Nestle.
Competitors of Uncle Toby
Uncle Toby has 3 listed competitors in our database. They include Small Batch Granola, PhycoHealth and Diver Foods.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| smallbatchgranola.com | 2014 | Vermont, Australia | Granola and bark products are produced by Small Batch brand. | |||
| phycohealth.com | 2017 | Sanctuary Point, Australia | Nutritional snacks and skin care products are manufactured in Australia. | |||
| diverfoods.com.au | 2003 | Scoresby, Australia | Breakfast cereals are offered by an internet-first brand in Australia. |
Detailed competitors of Uncle Toby
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Web traffic of Uncle Toby
The website of Uncle Toby (uncletobys.com.au) receives about 38.8K visits a month and ranks #1,241,348 among all websites worldwide, #7,952 in Groceries.
- Monthly visits38.8K
▲ 67.7% vs previous month
- Unique visitors9.5K
per month
- Global rank#1,241,348
among all websites
- Category rank#7,952
Food and Drink · Groceries
- Bounce rate57%
- Pages per visit1.7
- Average visit19 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Uncle Toby. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
kelloggs.com.au | kelloggs.com.au | 100% | #434,334 | – | |
| carmanskitchen.com.au | 78% | #748,594 | View details | ||
| woolworths.com.au | 64% | 23.7M | #1,378 | View details | |
| aussiehealthproducts.com.au | 63% | #621,498 | View details | ||
| theaustralianfoodshop.com | 57% | #328,059 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
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All 15 similar websites and full traffic analytics for Uncle Toby
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Related news about Uncle Toby
Complete news archive for Uncle Toby
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Frequently Asked Questions about Uncle Toby
Uncle Toby was founded in 1893.
Uncle Toby is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Uncle Toby was established in 1893 in Sydney, Australia, as a manufacturer in the food sector. Operations center on the production and branding of oats-based products, primarily for breakfast cereals. The company maintains a presence in the Australian market through its domain, uncletobys.com.au, with distribution focused on domestic consumers. No international services are highlighted in available profiles.
Uncle Toby's top competitors include Small Batch Granola, PhycoHealth and Diver Foods.
Uncle Toby offers Oats, Cereals, Snacks, and Goodness Shakes.
Uncle Toby has 1 investor. Key investors include Nestlé.
Yes. Uncle Toby was acquired by Nestle in May 2006.

